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Blissway

Roadside toll collection via WAL-Es

Electrical or Embedded Systems Engineer

Full-TimePosted on 10/16/2026
$125k - $175k/yr
Entry
Bachelor's
Denver, CO, USA
In PersonFive days in-office each week; relocation support is provided.
Hardware EngineeringBoard & Electronics Design, Hardware Systems Integration

About the job

Requirements
  • A degree in Electrical Engineering, Computer Engineering, or a related technical field.
  • A portfolio or track record of building physical hardware, which may include internships, senior design projects, or hobbyist electronics such as Raspberry Pi, ESP32, and custom printed circuit boards.
  • A foundational understanding of circuit design and computer-aided design, with comfort or willingness to become comfortable using Python or C++ to connect hardware with software.
  • Ability to take ownership and independently determine what is needed to complete work, while collaborating professionally and accepting feedback.
Responsibilities
  • Improve the reliability of cameras, detectors, and nighttime illuminators operating continuously outdoors.
  • Design circuit schematics and printed circuit boards for new hardware integrations to improve device performance.
  • Write on-device Python or C++ code to integrate new sensors and ensure servers can process incoming data.
  • Iterate on computer-aided design models to make the assembly process faster and more robust.
Desired Qualifications
  • Transferable skills in Python, TypeScript, or C/C++.
  • Experience with Altium, Onshape, oscilloscopes, or logic analyzers.
  • Experience with Linux, Internet of Things edge devices, or AWS.
  • Specialty experience in edge computer vision, computer-aided design, weatherproofing, outdoor deployment, or vertical product integration.

About the company

Blissway uses small roadside devices called Wireless Autonomous Lane Enforcers (WAL-Es) paired with cloud data analytics to identify, track, and toll vehicles without traditional gantries. WAL-Es collect vehicle data from the roadside and feed it to the cloud, where multi-lane tolling, vehicle classification, and occupancy verification for express and HOV lanes are managed, with interim tolling and disaster recovery for continuity. Unlike systems that rely on windshield transponders and gantries, Blissway moves toll monitoring off the road into scalable cloud-powered processing. The goal is to provide a reliable, scalable tolling and traffic-management system for highway operators and government agencies, supported by ongoing service, maintenance, and data analysis revenues.

Company Size

11-50

Company Stage

Seed

Total Funding

$280K

Headquarters

Denver, Colorado

Founded

2019

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Simplify's Take

What believers are saying

  • Blissway.com updated August 17, 2026, signals active commercialization and inbound agency selling.
  • CDOT planned expansion from one pilot to four more work-zone sites in 2024.
  • Denver7 reported July 2025 warnings first, then civil penalties, creating near-term enforcement revenue.

What critics are saying

  • Blissway still has one public contract; CDOT contracting remained ongoing in 2025.
  • Colorado trial expansion starts with one pilot site, not systemwide adoption.
  • If CDOT pauses rollout after failures, Blissway loses its clearest existential customer path.

What makes Blissway unique

  • WAL-Es replace gantries, identified on Blissway.com August 17, 2026, with roadside devices.
  • CDOT awarded Blissway its only-vendor speed-safety contract in September 2024.
  • Blissway combines tolling, HOV occupancy verification, and point-to-point speed enforcement.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Stock Options
  • Hybrid Work Options
  • Unlimited Paid Time Off
  • Paid Vacation

Growth & Insights

Headcount

6 month growth

-3%

1 year growth

0%

2 year growth

3%