Senior Manager - Digital Engagement and Activation

The Senior Manager, Digital Engagement & Activation is responsible for strengthening Marketing’s ability to translate digital roadmap priorities, prospect engagement opportunities and MarTech activation capabilities into scalable marketing journeys, activation programmes and measurable business outcomes.

It focuses on how Marketing uses available and emerging capabilities such as automation, personalisation, AI-enabled workflows, campaign journeys, digital adoption initiatives and content-led engagement to improve prospect engagement, customer activation and marketing effectiveness. 

Position Responsibilities:

• Lead the activation of digital engagement and MarTech activation use cases across prospect, customer and advisor-facing marketing journeys.

• Translate approved roadmap priorities into practical marketing journeys, audience use cases, communication flows, content requirements and optimisation plans. 

• Support strategic growth initiatives including HNW, Manulife Online adoption, Digital Storefront, marketing automation and AI-enabled personalisation marketing.

• Define marketing requirements for automation, personalisation, tagging, measurement, content journeys and customer engagement capabilities.

• Establish structured test-and-learn frameworks to improve digital engagement, traffic quality, prospect activation, journey completion and marketing effectiveness.

• Develop performance insights and recommendations across campaign journeys, digital channels, content experiences and engagement programmes.

• Partner with Brand, Social Media, Product, Distribution, Customer Proposition & Experience, AI & Analytics, Compliance, IT and external agencies to deliver approved digital engagement priorities. 

• Build reusable playbooks, governance processes and reporting cadences to reduce fragmented execution and improve scalability. 

Required Qualifications:

• Bachelor’s Degree in Marketing, Business, Digital Marketing or related discipline
• 8-10 years in Digital Marketing, Growth Marketing or Performance Marketing 

• Proven experience in digital acquisition, conversion optimisation, growth marketing, website performance or digital adoption programmes preferred. 

• Experience interpreting marketing performance data and optimization 

• Experience working across multiple stakeholders 

Preferred Qualifications:

• Financial Services experience preferred. 

When you join our team:

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Hybrid