Social Media Associate @ The Athletic Media Company

About Us

The Athletic is a digital sports media company that brings true sports fans closer to the athletes, teams and leagues that captivate their attention. We serve a multi-faceted audience that craves a richer connection and understanding with immersive storytelling and a like-minded community of fans. Founded in 2016 and with major operational hubs in San Francisco, Los Angeles, London and Melbourne, we empower a truly global team of more than 600 creators and cover more than 250 professional sports and collegiate teams across the United States, Canada and the UK. Our newsroom has produced thousands of in-depth reports along with more than 120 podcasts and other forms of premium content. Put simply, The Athletic is at the center of a sports fan’s universe.

About the Role

As a Social Media Associate, you will be a bridge between our world-class newsroom and the readers, listeners and viewers who love what The Athletic has to offer.

In this role, you will be responsible for creating social-specific content designed to engage sports fans across the globe to drive growth, engagement and awareness. The Social Media Associate will have a strong familiarity with our content, a passion for media and sports (particularly global football and major US sports), and a deep understanding of social media platforms, trends and tactics.

A successful Social Media Associate will be able to jump seamlessly between conversations with editorial, programming, search, design, audio and video and connect the dots between each to help us craft a valuable content experience on social media for subscribers to The Athletic as well as non-subscribers.

This role will be based out of our London office with flexible working arrangements and requires working nights and weekend shifts on rotation.

Responsibilities

Execute basic functions of social strategy, which include: curation of social, distribution of articles, podcasts, live blogs, and video to relevant platforms on an ongoing basis.
Execute day-to-day social strategy which includes covering breaking news, major moments and live games on a variety of platforms.
Work with editors to develop copy and visual assets to amplify top content (stories, videos, podcasts).
Work closely with the US social team to ensure comprehensive coverage across all accounts and platforms.
Identify and surface trending storylines to our newsroom.
Use templates to produce creative assets (design, video) for social platforms that fit within our brand guidelines.
Assist in gathering insights and learnings through ongoing social testing and tracking, analysing what’s working and what’s not to enable us to continually develop and improve our output.

Requirements

1 to 3 years experience in social media, digital marketing, or similar.
Creativity to engage a passionate audience of sports fans.
A positive attitude and a willingness to learn and develop.
Required: demonstrable interest and working knowledge of major sports, with particular focus on Premier League, European football & US sports (NFL, NBA, MLB & NHL).
Required: demonstrated platform fluency on X (formerly Twitter), Instagram & Facebook in business/professional applications,plus adaptability to onboard new platforms.
Required: experience managing multiple social channels.
Required: strong writing skills with a keen eye for detail, grammar & punctuation.
Required: excellent communicator and collaborator.
Required: flexibility in terms of schedule (regular weekends, evenings, holidays).
Required: ability to work in a fast-paced news environment, processing relevant information from multiple departments.
Required: ability to understand cross-department goals and achieve buy-in through influence, setting coverage plans on daily, weekly, monthly and quarterly timeline.
Preferred: analytical mindset with understanding of key social growth & engagement metrics.
Preferred: basic knowledge of data analytics in order to understand and track KPIs.
Preferred: basic photo and video editing skills.

The annual base salary range for this role is £25,000.00 - £35,000.00 GBP. The total compensation offered for this position may vary based on factors such as education, experience, skills, and location. It may also include non-cash rewards and benefits. The base salary range is subject to change and may be modified in the future.

The Athletic offers unique perks and benefits to all full-time employees based on their country of residence. Our UK benefits packages offer benefits and perks, competitive to the local market.

The Athletic Media Company is an equal opportunity employer and enthusiastically encourages people from all backgrounds and experiences to apply. The Athletic will consider all applicants without regard to race, religion, color, national origin, ancestry, physical and/or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, military or veteran status, or any other protected characteristic under applicable law.

Click here to review our Applicant Privacy Notice, which describes how and when The Athletic Media Company collects, uses, and shares certain personal information of job applicants and prospective employees.

Beware of fraudulent job recruiting schemes! Our recruiters use [email protected] exclusively. We do not conduct interviews via text or instant message and we do not ask candidates to download software, to purchase equipment through us, or to provide sensitive personally identifiable information, such as bank accounts or social security numbers. If you have been contacted by someone claiming to be a recruiter with The Athletic but operating from a different email address about a job offer, please report it as potential job fraud to the law enforcement and to [email protected].

Compensation Overview

Responsibilities

Requirements

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