Listo

B2B SaaS for deskless hospitality operations

Marketing Lead

Marketing Generalist & ManagementPosted on Nov 11

Full-timeRemote in ArgentinaNo salary listed

About the Job

Requirements

Have 3–6 years of experience driving B2B SaaS growth through organic, inbound, SEO, or content-led marketing, including hands-on technical SEO, content strategy, keyword research, link building, and authority growth.
Have experience building content engines that generate organic traffic and pipeline, and strong B2B LinkedIn instincts, including founder or executive thought leadership and distribution.
Have experience with AEO/GEO and AI search, including tracking how ChatGPT, Google AI Overviews, Perplexity, and Gemini are reshaping discovery.
Be fluent in Google Search Console, GA4, Ahrefs or Semrush, and HubSpot, and be able to analyze rankings, referring domains, conversion rates, and attribution to identify changes to make.
Be a compelling B2B writer with native-level spoken and written English.

Responsibilities

Own organic and inbound growth strategy end to end, including brand, positioning, and go-to-market, focused on qualified B2B pipeline without paid acquisition.
Lead SEO and AI Search Optimization (AEO/GEO), including technical SEO, keyword strategy, content clusters, structured data, and link building to grow Domain Rating and visibility across Google, ChatGPT, Perplexity, Gemini, and AI Overviews.
Own the content engine, including blog posts, landing pages, case studies, and customer stories that rank, get cited, and generate demand.
Build LinkedIn thought leadership for Listo and its leadership team, owning B2B social distribution that drives awareness and pipeline.
Improve the inbound funnel through conversion optimization, landing page experimentation, and nurture.
Track organic performance, including rankings, traffic, backlinks, AI visibility, conversions, and pipeline, and act on the data.
Partner with Sales, Product, Customer Success, and leadership to turn buyer questions into content and growth opportunities, testing new channels along the way.

Desired Qualifications

Background in hospitality, sports, entertainment, or venue technology.

Great products deserve great storytellers. Listo runs behind the scenes at stadiums, arenas, and hotels used by NFL, NBA, and NHL teams, plus brands like Marriott, Hyatt, and Live Nation, and we want someone who can bring that story to life across social and video.

This role is equal parts strategist and creator: you'll plan the content and then actually make it happen

WHAT YOU'LL DO

Own organic and inbound growth strategy end to end, including brand, positioning, and go-to-market, focused on qualified B2B pipeline without paid acquisition

Lead SEO and AI Search Optimization (AEO/GEO): technical SEO, keyword strategy, content clusters, structured data, and link building to grow Domain Rating and visibility across Google, ChatGPT, Perplexity, Gemini, and AI Overviews

Own the content engine: blog posts, landing pages, case studies, and customer stories that rank, get cited, and generate demand

Build LinkedIn thought leadership for Listo and its leadership team, owning B2B social distribution that drives awareness and pipeline

Improve the inbound funnel through conversion optimization, landing page experimentation, and nurture

Track organic performance (rankings, traffic, backlinks, AI visibility, conversions, pipeline) and act on the data

Partner with Sales, Product, Customer Success, and leadership to turn buyer questions into content and growth opportunities, testing new channels along the way

WHAT WE'RE LOOKING FOR

3–6 years driving B2B SaaS growth (organic, inbound, SEO, or content-led marketing) with hands-on SEO experience: technical SEO, content strategy, keyword research, link building, authority growth

Content engines that drive real organic traffic and pipeline, plus strong B2B LinkedIn instincts, including founder/exec thought leadership and distribution

Experience with AEO/GEO and AI search, tracking how ChatGPT, Google AI Overviews, Perplexity, and Gemini are reshaping discovery

Fluent in Google Search Console, GA4, Ahrefs or Semrush, and HubSpot, with a sharp analytical mind: rankings, referring domains, conversion rates, attribution, and you know what to change

Compelling B2B writer, native-level spoken and written English

Background in hospitality, sports, entertainment, or venue tech is a strong plus; you move fast, experiment constantly, and don't wait for permission

WHY YOU'LL LIKE IT HERE

Full ownership of Listo's organic growth engine, building the inbound strategy from scratch.

Work with some of the biggest names in sports, hospitality, and entertainment

Remote-first and flexible around time zones

Direct line to leadership and real influence over strategy

Competitive pay for a remote, global role

Send us your resume and, if possible, an example of something you’ve built and grown organically, whether that’s SEO, content, LinkedIn, backlinks, or another channel that drove real inbound demand. We care most about what you’ve actually built, grown, and learned along the way!

About the Company

Listo

B2B SaaS for deskless hospitality operations

Listo provides a B2B SaaS platform for deskless workers in hospitality and entertainment, connecting guests to staff and enabling internal team communication via a single interface on any device. Guests trigger digital buttons, tasks are intelligently routed to the right staff, and brands can customize interfaces; staff can receive alerts on smartwatches and manage work through the system, with integrations for mobile ordering and payments. Listo builds on the legacy Kallpod hardware to offer a scalable software solution for large venues, backed by a dedicated customer success manager for onboarding and ongoing support, with measurable results like faster response times and revenue improvements. The goal is to improve guest satisfaction, empower staff, and help operators run operations more efficiently, unlocking new revenue opportunities with data-driven analytics for venues such as stadiums, hotels, and arenas.

Company size: 11-50
Company stage: Not listed
Total funding: Not listed
Headquarters: Los Angeles, CA
Founded: 2022

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