Full-Time
Consumer Partnerships
Posted on 6/13/2025
Fay
1-10 employees
Connects clients to affordable, insurance-covered nutritionists
No salary listed
New York, NY, USA
In Person
 Business & Strategy (1) |
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- 4-8+ years of experience in partnerships, business development, or operations
- Background in consumer partnerships with experience in healthcare (ideally you have experience working with referral partnerships)
- Strong project management and communication skills
- Scrappy and solutions-oriented—comfortable navigating ambiguity
- A mission-driven mindset and passion for expanding access to care
- You have strong interpersonal skills, relationship-building expertise, and professional presence, and can effectively communicate and influence at all levels of an organization including with engineering
- You’re highly organized, and can effectively manage multiple partnership workstreams at the same time.
- You’re driven, never satisfied with the status quo, and a self-starter
- Manage and grow relationships by launching and optimizing partnership activations. These relationships will include consumer, non-profit and healthcare organizations
- You will constantly be ideating and spearheading new partnership opportunities, ensuring that we are one step ahead of the market
- Support health system pilots and partnerships, including contract execution, onboarding, and stakeholder communication
- You’ll collaborate with marketing, product, and engineering to build the necessary experiences to support our partnership efforts
- Drive co-branded campaigns, referral flows, and go-to-market programs with partners
- Prepare materials for internal stakeholders including leadership and medical advisors
- Help prioritize opportunities based on ROI and strategic fit across the portfolio
Fay Nutrition connects clients with qualified dietitians and nutritionists who accept insurance, making professional nutrition counseling affordable and widely accessible. It partners with insurance companies so sessions can be covered or offered at very low out-of-pocket costs, often around $10 or nothing, instead of the typical $300 per session. The service works through a hybrid model, offering both virtual consultations and in-person visits to accommodate client preferences. It also helps dietitians start or grow private practices by guiding them through insurance credentialing to expand their client base and revenue. Fay’s goal is to democratize access to nutrition care by reducing cost barriers while supporting nutrition professionals in building sustainable practices.
Company Size
1-10
Company Stage
Series B
Total Funding
$75M
Headquarters
Barrington, Illinois
Founded
N/A
Simplify's Take
What believers are saying
- Fay raised $50M Series B in 2024 at $500M valuation from Goldman Sachs.
- 93% of clients improve habits; 85% see better labs per app data.
- Partners with UnitedHealthcare, Aetna CVS, Google, and Accenture.
What critics are saying
- Noom captures 70% digital nutrition users with cheaper AI coaching.
- Teladoc bundles dietitian consults with Aetna, diverting Fay clients.
- UnitedHealthcare cuts reimbursements 25% in Q2 2026, slashing margins.
What makes Fay unique
- Fay connects clients with 2,500+ insurance-covered dietitians nationwide.
- Fay supports dietitians with credentialing and claim filing for private practices.
- Fay offers hybrid online and in-person nutrition counseling sessions.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Company News
Fay announced a $50M Series B funding round led by Goldman Sachs, valuing the company at $500M. Existing investors General Catalyst and Forerunner also participated. This brings Fay's total funding to $75M. Fay connects individuals with insurance-covered Registered Dietitians for personalized nutrition and lifestyle counseling. The investment will accelerate growth and enhance offerings. Fay partners with major payors and employers to provide accessible nutrition care.
Fay, a leader in digital nutritional therapy, announced yesterday a $50 million Series B funding round led by Goldman Sachs at a $500 million valuatio
Nutrition startup Fay raised $50 million in Series B funding at a $500 million valuation, led by Goldman Growth Equity. Existing investors General Catalyst and Forerunner also participated. Fay connects patients with registered dietitians covered by insurance and has grown significantly since its 2024 launch. The funds will enhance data reporting on patient outcomes and cost savings. Fay's platform now hosts over 2,500 dietitians and offers AI-powered features for meal planning.
Fay, a San Francisco, CA-based company connecting people with registered dietitian nutritionists, raised $25M in funding.
Fay, founded by Sammy Faycurry and Mark Stefanski, has emerged from stealth with $25M in funding to revolutionize nutrition counseling. The $20M Series A round was led by Forerunner Ventures, with participation from General Catalyst and 1984. Fay connects people with Registered Dietitian Nutritionists, offering personalized nutrition counseling covered by insurance. The funds will accelerate growth, integrate with food service delivery platforms, expand insurance coverage, and enhance employer partnerships.