Simplify Logo

Full-Time

Graphic Designer

Confirmed live in the last 24 hours

Hydrow

Hydrow

51-200 employees

Designs and sells rowing machines with workouts

AI & Machine Learning
Healthcare
Consumer Goods

Mid, Senior

Boston, MA, USA

Category
Graphic Design
Art, Graphics & Animation
Required Skills
Communications
Figma
Marketing
Requirements
  • 4+ years of relevant design experience (Figma experience required).
  • Excellent communication and interpersonal skills
  • Have a can-do attitude and willingness to learn
  • Follow established processes and procedures, including workflow between teams and across functions
  • Excel at working in collaborative environments
Responsibilities
  • Work with the design, copy, and marketing teams to develop relevant and unique concepts that support our business objectives, align with creative strategy and strengthen our brand.
  • Create and utilize templates for creative development, consistently adding to our library and improving over time.
  • Identify and evolve creative solutions to improve marketing and website experiences; incorporating both brand direction and performance data into ideation.
  • Design an array of digital assets including campaign concepts and the execution of paid ads, emails, site assets, and social assets.
  • Own projects from kickoff through completion, presenting your work to stakeholders and incorporating feedback as you move into final production.
  • Improve the creative workflow process, including finding efficiencies in leveraging templates while still maintaining creativity and delivering added value to the consumer.
  • Assist with creation and maintenance of internal and external presentations and guides as needed.
  • Ensure that all projects are delivered in a timely manner.
  • Stay up-to-date with the latest design trends.
  • Analyze and optimize creative for performance and best practices.
  • Skillfully manage multiple, diverse projects, be responsive to real-time demands and meet deadlines with tight turnarounds

Hydrow specializes in creating a rowing machine called the Hydrow Rower, which provides a full-body, low-impact workout. This machine is designed to be 30% smaller and lighter than traditional rowing machines, making it suitable for users with limited space. Hydrow offers access to a library of over 4,000 workouts that include not only rowing but also strength training, yoga, and other fitness routines. A standout feature of Hydrow is its immersive workout experience, allowing users to feel as if they are rowing in scenic locations around the world. Additionally, Hydrow provides personalized training programs based on user quizzes, catering to both fitness enthusiasts and individuals recovering from injuries. The company generates revenue through the sale of its rowing machines and subscription fees for its workout library, while also utilizing the influence of Olympians and champion athletes to enhance user motivation.

Company Stage

N/A

Total Funding

$353.4M

Headquarters

Cambridge, Massachusetts

Founded

2017

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-4%

2 year growth

-37%
Simplify Jobs

Simplify's Take

What believers are saying

  • Hydrow's strategic acquisitions, such as Speede Fitness, position it to become a comprehensive whole-body health company.
  • The company's use of Olympians and champion athletes to motivate users enhances its brand credibility and user engagement.
  • Hydrow's personalized training programs and extensive workout library offer a tailored fitness experience, appealing to a broad range of users.

What critics are saying

  • The departure of CEO Bruce Smith could lead to strategic and operational uncertainties.
  • The competitive landscape in the connected fitness market is intense, with major players like Peloton posing significant challenges.

What makes Hydrow unique

  • Hydrow's rowing machine is 30% smaller and lighter than traditional models, making it ideal for small spaces and differentiating it from bulkier competitors.
  • The immersive workout experience, which virtually transports users to scenic locations worldwide, sets Hydrow apart from other fitness equipment providers.
  • Hydrow's recent acquisition of Speede Fitness allows it to integrate advanced strength training technology, expanding its product offerings beyond rowing.