Full-Time

Graphic Designer

Posted on 8/12/2024

Hydrow

Hydrow

51-200 employees

Designs and sells compact rowing machines

Consumer Software
Healthcare

Mid

Boston, MA, USA

Hybrid position requiring in-office presence.

Category
Graphic Design
Art, Graphics & Animation
Required Skills
Communications
Figma
Marketing
Requirements
  • 4+ years of relevant design experience (Figma experience required).
  • Excellent communication and interpersonal skills
  • Have a can-do attitude and willingness to learn
  • Follow established processes and procedures, including workflow between teams and across functions
  • Excel at working in collaborative environments
Responsibilities
  • Work with the design, copy, and marketing teams to develop relevant and unique concepts that support our business objectives, align with creative strategy and strengthen our brand.
  • Create and utilize templates for creative development, consistently adding to our library and improving over time.
  • Identify and evolve creative solutions to improve marketing and website experiences; incorporating both brand direction and performance data into ideation.
  • Design an array of digital assets including campaign concepts and the execution of paid ads, emails, site assets, and social assets.
  • Own projects from kickoff through completion, presenting your work to stakeholders and incorporating feedback as you move into final production.
  • Improve the creative workflow process, including finding efficiencies in leveraging templates while still maintaining creativity and delivering added value to the consumer.
  • Assist with creation and maintenance of internal and external presentations and guides as needed.
  • Ensure that all projects are delivered in a timely manner.
  • Stay up-to-date with the latest design trends.
  • Analyze and optimize creative for performance and best practices.
  • Skillfully manage multiple, diverse projects, be responsive to real-time demands and meet deadlines with tight turnarounds

Hydrow specializes in creating a rowing machine called the Hydrow Rower, which provides a full-body, low-impact workout suitable for small spaces due to its compact design. Users can access a library of over 4,000 workouts that include not only rowing but also strength training and yoga, enhancing their fitness experience. The unique feature of Hydrow is its immersive workout sessions that transport users to various scenic locations around the world, making exercise more engaging. Additionally, Hydrow offers personalized training programs based on user preferences, catering to both fitness enthusiasts and individuals recovering from injuries. The company differentiates itself by leveraging the expertise of Olympians and champion athletes to motivate users, and it generates revenue through the sale of rowing machines and subscription fees for its workout library.

Company Stage

Late Stage VC

Total Funding

$323.9M

Headquarters

Cambridge, Massachusetts

Founded

2017

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

-7%
Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Speede Fitness expands Hydrow's offerings to include strength training.
  • Hydrow Core Rower appeals to cost-conscious consumers with no subscription required.
  • Early Black Friday discounts boost sales and brand visibility for Hydrow.

What critics are saying

  • Integration challenges with Speede Fitness technology may delay product rollouts.
  • Leadership transition to John Stellato could impact strategic direction and culture.
  • Market saturation in connected fitness may dilute Hydrow's market share.

What makes Hydrow unique

  • Hydrow offers an immersive rowing experience with scenic virtual locations worldwide.
  • The Hydrow Rower is 30% smaller and lighter than traditional rowing machines.
  • Hydrow's personalized training program tailors workouts based on user quizzes.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Parental Leave

Unlimited Paid Time Off

401(k) Retirement Plan

INACTIVE