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Overview
Hydrow designs and sells a compact rowing machine for home use, the Hydrow Rower, that delivers a full-body, low-impact workout. It is 30% smaller and lighter than traditional rowers, making it suitable for small spaces. Users access a library of over 4,000 workouts, including rowing, strength training, yoga, and more, streamed through a built-in screen with immersive videos of real locations. Hydrow combines hardware with a subscription service for workouts and uses endorsements from Olympians to motivate users, aiming to provide an engaging at-home exercise solution and support injury recovery.
About Hydrow
Industries
Hardware
Consumer Software
Healthcare
Entertainment
Company Size
51-200
Company Stage
Late Stage VC
Total Funding
$333M
Headquarters
Cambridge, Massachusetts
Founded
2017
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Simplify's Take
What believers are saying
- Hydrow launched LYQUID in 2026, expanding beyond rowing into strength training.
- Hydrow sold Soho House placements worldwide in 2025, opening B2B and prestige channels.
- Hydrow still raises financing through 0% APR offers, lowering conversion friction for buyers.
What critics are saying
- Hydrow cut 35% of staff in 2022, signaling fragile demand and cost pressure.
- Core’s no-membership pricing weakens recurring revenue and trains buyers to avoid subscriptions.
- Peloton, iFIT, and Tonal all attack the same connected-fitness buyer; category consolidation remains brutal.
What makes Hydrow unique
- Hydrow combines immersive rowing content with hardware, unlike generic cardio equipment brands.
- Hydrow’s Arc adds HydroMetrics AI stroke scoring and a 24-inch display in 2025.
- Soho House selected Hydrow for global clubs in March 2025, validating premium positioning.
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Funding
Total Funding
$333M
Above
Industry Average
Funded Over
7 Rounds
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Parental Leave
Unlimited Paid Time Off
401(k) Retirement Plan
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↑ 0%2 year growth
↑ 0%Hydrow, the leading connected rowing brand that brings the on-water experience of rowing and strength straight to your home, today launched the Hydrow Arc Rower, its most advanced rowing machine yet.
Connected rowing brand Hydrow has partnered with international private members club Soho House to bring its full-body, connected fitness rowers to select locations around the world.
Our expert reviewer, Giselle Castro-Sloboda and the team of CNET wellness experts agreed that the Hydrow Pro, named the best luxury rowing machine, was both sleek looking with a smooth, natural stride.
Just in time for the holiday season, connected rowing company Hydrow has introduced the Hydrow Core Rower, a new offering with a unique twist: no membership is required.
Hydrow, a company that makes smart rowing machines, just announced the Core, a new model that eschews monthly subscription fees.
Hydrow is Hiring for 1 Jobs on Simplify!
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About Hydrow
Industries
Hardware
Consumer Software
Healthcare
Entertainment
Company Size
51-200
Company Stage
Late Stage VC
Total Funding
$333M
Headquarters
Cambridge, Massachusetts
Founded
2017
Hydrow is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today