Hydrow

Hydrow

Rowing machine with immersive workout library

Overview

Hydrow designs and sells a compact rowing machine for home use, the Hydrow Rower, that delivers a full-body, low-impact workout. It is 30% smaller and lighter than traditional rowers, making it suitable for small spaces. Users access a library of over 4,000 workouts, including rowing, strength training, yoga, and more, streamed through a built-in screen with immersive videos of real locations. Hydrow combines hardware with a subscription service for workouts and uses endorsements from Olympians to motivate users, aiming to provide an engaging at-home exercise solution and support injury recovery.

About Hydrow

Simplify's Rating
Why Hydrow is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Hardware

Consumer Software

Healthcare

Entertainment

Company Size

51-200

Company Stage

Late Stage VC

Total Funding

$333M

Headquarters

Cambridge, Massachusetts

Founded

2017

Simplify Jobs

Simplify's Take

What believers are saying

  • Soho House partnership integrates rowers into global club locations.
  • Core and Wave rowers attract newcomers without membership fees.
  • Speede Fitness acquisition enables strength product launch in 2025.

What critics are saying

  • Peloton Row erodes market share with cheaper broad cardio options.
  • Echelon Reflect undercuts Wave pricing for price-sensitive buyers.
  • Apple Fitness+ obsoletes hardware via iPhone ecosystem integration.

What makes Hydrow unique

  • Hydrow's Live Outdoor Reality streams workouts from actual water locations.
  • LYQUID platform delivers isokinetic resistance for fluid strength training.
  • Arc Rower offers premium immersive full-body force workouts.

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Funding

Total Funding

$333M

Above

Industry Average

Funded Over

7 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Parental Leave

Unlimited Paid Time Off

401(k) Retirement Plan

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

4%

2 year growth

2%
Cerebral-Overload
Sep 21st, 2025
Hydrow Introduces Hydrow Arc Rower

Hydrow, the leading connected rowing brand that brings the on-water experience of rowing and strength straight to your home, today launched the Hydrow Arc Rower, its most advanced rowing machine yet.

Athletech News
Mar 27th, 2025
Hydrow Joins Soho House Fitness Lineup

Connected rowing brand Hydrow has partnered with international private members club Soho House to bring its full-body, connected fitness rowers to select locations around the world.

CNET
Nov 18th, 2024
Hydrow Rowers Are Up to $475 Off Thanks to This Early Black Friday Discount

Our expert reviewer, Giselle Castro-Sloboda and the team of CNET wellness experts agreed that the Hydrow Pro, named the best luxury rowing machine, was both sleek looking with a smooth, natural stride.

Athletech News
Nov 13th, 2024
Hydrow Unveils Membership-Free Rower to Hook 'Rowing Curious'

Just in time for the holiday season, connected rowing company Hydrow has introduced the Hydrow Core Rower, a new offering with a unique twist: no membership is required.

Engadget
Nov 13th, 2024
Hydrow just announced a new smart rowing machine, with no subscription required

Hydrow, a company that makes smart rowing machines, just announced the Core, a new model that eschews monthly subscription fees.

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