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Overview
Hydrow designs and sells a compact rowing machine for home use, the Hydrow Rower, that delivers a full-body, low-impact workout. It is 30% smaller and lighter than traditional rowers, making it suitable for small spaces. Users access a library of over 4,000 workouts, including rowing, strength training, yoga, and more, streamed through a built-in screen with immersive videos of real locations. Hydrow combines hardware with a subscription service for workouts and uses endorsements from Olympians to motivate users, aiming to provide an engaging at-home exercise solution and support injury recovery.
About Hydrow
Industries
Hardware
Consumer Software
Healthcare
Entertainment
Company Size
51-200
Company Stage
Late Stage VC
Total Funding
$333M
Headquarters
Boston, Massachusetts
Founded
2017
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Simplify's Take
What believers are saying
- Arc Rower's September 2025 launch adds premium pricing at $2,295 and higher attach potential.
- Speede Fitness integration brings strength-training technology, broadening Hydrow beyond rowing by 2026.
- Soho House placements and discounts create premium brand exposure and direct trial conversion.
What critics are saying
- Hydrow laid off workers again in 2025, signaling continued cost pressure and fragile demand.
- The Core Rower weakens recurring revenue by decoupling hardware sales from subscriptions.
- Peloton and Tonal outscale Hydrow; headcount near 124 limits execution and product breadth.
What makes Hydrow unique
- Hydrow's Arc Rower launched September 2025 with HydroMetrics and strength-plus-cardio positioning.
- Hydrow's Soho House partnership expanded brand credibility across elite fitness clubs in 2025.
- Hydrow's Core Rower offers no-membership entry, broadening the funnel beyond subscription buyers.
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Funding
Total Funding
$333M
Above
Industry Average
Funded Over
7 Rounds
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Parental Leave
Unlimited Paid Time Off
401(k) Retirement Plan
Growth & Insights and Company News
6 month growth
↓ -2%1 year growth
↑ 1%2 year growth
↑ 0%Hydrow, the leading connected rowing brand that brings the on-water experience of rowing and strength straight to your home, today launched the Hydrow Arc Rower, its most advanced rowing machine yet.
Connected rowing brand Hydrow has partnered with international private members club Soho House to bring its full-body, connected fitness rowers to select locations around the world.
Our expert reviewer, Giselle Castro-Sloboda and the team of CNET wellness experts agreed that the Hydrow Pro, named the best luxury rowing machine, was both sleek looking with a smooth, natural stride.
Just in time for the holiday season, connected rowing company Hydrow has introduced the Hydrow Core Rower, a new offering with a unique twist: no membership is required.
Hydrow, a company that makes smart rowing machines, just announced the Core, a new model that eschews monthly subscription fees.
Hydrow is Hiring for 1 Jobs on Simplify!
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About Hydrow
Industries
Hardware
Consumer Software
Healthcare
Entertainment
Company Size
51-200
Company Stage
Late Stage VC
Total Funding
$333M
Headquarters
Boston, Massachusetts
Founded
2017
Hydrow is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today