C

Continental

Worldwide tyre manufacturer and automotive components

Sales Representative

Full-Time
No salary listed
Mid
Bachelor's
Henan, China
Remote
Sales & Account ManagementField Sales

About the job

Requirements
  • A bachelor's degree or higher is required.
  • Three or more years of sales experience in tires, the automotive aftermarket, or fast-moving consumer goods is required; tire industry experience is preferred.
  • Three years of channel and distribution sales experience with a multinational company is preferred; automotive industry experience is also preferred.
  • A college degree or equivalent is preferred, ideally with a marketing, commercial, or engineering background.
Responsibilities
  • Achieve volume and profit targets in the distributor channel and support omnichannel business and network development and maintenance.
  • Drive sales targets in the assigned territory using company strategy, policies, and tools.
  • Act as the primary contact for assigned territories or customers, and develop or maintain business leads and initiatives.
  • Build and manage sustainable relationships with customers and extended networks to promote the company's market positioning and influence purchasing decisions.
  • Manage retail partners' monthly buy-in and sell-out targets and improve their performance.
  • Plan annual and monthly sales for distributors and retailers and execute promotions.
  • Coordinate cross-functional sales activities and help provide a consistent or improved customer buying experience.
  • Provide accurate customer forecasts to support overall sales objectives.
  • Gather and analyze industry information and dynamics, forecast market trends, and support short- and long-term sales planning.
  • Develop and execute a comprehensive territory sales plan and provide ad hoc reports requested by the supervisor.
  • Increase customer adoption and engagement across channels.
  • Develop and manage the Continental retailer network to meet network quantity and quality targets.
  • Apply retail commercial policies in the assigned territory and support sales targets by ensuring the performance of retail shops outside the distributor channel.
  • Identify opportunities to establish new partnerships inside and outside the existing network.
  • Deploy company projects in the assigned territory and ensure quality and efficiency targets are met.
  • Support cross-functional project design and implementation, and develop and maintain professional project plans.
  • Inspect Continental local claim tires professionally in cooperation with TCS department colleagues.
  • Participate in local new-product launch activities.
  • Support local market surveys and events with the Marketing department.
  • Collect market information on competitors and smugglers, including pricing and products, using proper and legal methods.
  • Develop new customers and business opportunities, maintain existing customer relationships, and serve as a communication bridge between the company and retail outlets.
  • Implement retail commercial policies, promotions, and pricing systems at retail outlets.
  • Coordinate in-store sales activities, improve the customer purchasing experience, and increase point-of-sale conversion.
  • Support development of new retail outlets and improve the quality of existing outlets.
  • Collect feedback from retail outlets, identify sales obstacles and opportunities, and report them to supervisors.
  • Support brand activities, product displays, and market research at retail outlets.
  • Complete sales reports, customer visit records, market information reports, and accurate sales forecasts for assigned retail customers.
  • Carry out special projects and tasks assigned by the supervisor.
Desired Qualifications
  • Prior tire industry experience.
  • Experience in channel and distribution sales with a multinational company.
  • Experience in the automotive industry.
  • A college degree or equivalent, preferably with a marketing, commercial, or engineering background.

About the company

Continental is a German manufacturing group best known for making tyres for cars, trucks, bicycles, motorcycles, and buses, sold to vehicle manufacturers and through the consumer aftermarket, and ContiTech supplies rubber and plastic components like hoses, belts, seals, and surface materials. How it works: tyres and ContiTech products are designed, developed, and manufactured at global sites, with tyres built to fit different vehicles and conditions and ContiTech components customized for specific equipment. How it differs from competitors: Continental combines a broad product portfolio with extensive global production, R&D, and after-sales networks to provide integrated mobility solutions across multiple industries, not just tires. Goal: provide reliable mobility by designing and delivering tyres and advanced automotive and industrial rubber and plastic components worldwide, supporting customers from development to aftermarket service.

Company Size

10,001+

Company Stage

IPO

Headquarters

Hanover, Germany

Founded

1871

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Simplify's Take

What believers are saying

  • August 2026 Tires margin exceeded guidance, showing strong pricing and mix.
  • Volkswagen ID. Polo approval on August 26, 2026 deepens EV fitment relationships.
  • Expected €2.5 billion shareholder payout from ContiTech sale supports valuation and buybacks.

What critics are saying

  • ContiTech sale to Lone Star, announced July 4, 2026, still needs approvals.
  • ContiTech cut 1,600 German jobs in May 2026, signaling persistent cost pressure.
  • Sales depend on autos and replacement demand; 2026 guidance still faces volatility.

What makes Continental unique

  • After July 2026, Continental becomes a pure-play tire maker, simplifying strategy.
  • September 2026 added 650 UHP sizes through 2027, strengthening premium replacement demand.
  • May 2026 Rayong expansion added 3 million tires and local motorcycle production.

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Benefits

  • Performance Bonus

Company News

AktienSensor
Jul 30th, 2026
Continental AG lists on Shanghai exchange with record debut, plans share buyback amid DRAM surge and $170M R&D spend

Continental AG, a German semiconductor specialist, listed on the Shanghai Stock Exchange on 27 July, becoming China's largest listed firm by market capitalisation. The debut set records for price appreciation and turnover, with the stock added to the MSCI China All-Share Index. The company's recent quarterly reports show strong DRAM growth, driven by demand in high-performance computing and data-centre applications. Continental's R&D spend reached €150 million last year, representing 10% of revenue. Continental's chairman announced a share-repurchase plan running from December to July next year, aimed at share cancellation and capital reduction. The company plans no further capital reduction for 12 months, followed by a scheduled increase targeting €10 billion cumulative value. The listing provides Continental access to local financing and potential regulatory advantages in China's semiconductor market.

Yahoo Finance
May 7th, 2026
Continental subsidiary Contitech cuts 3,000 jobs globally to save $168M annually

Continental's plastics technology subsidiary Contitech will cut 3,000 jobs globally, including 1,600 in Germany, following an agreement with the IGBCE union on framework conditions. The company said some affected activities will be relocated abroad, whilst operational redundancies will be avoided until at least the end of 2030. The cuts form part of Continental's cost-saving programme announced in November, targeting €150 million in annual savings from 2028. The agreement includes voluntary programmes, early retirement arrangements and job placement support for affected workers. IGBCE executive board member Francesco Grioli said whilst job cuts cannot be prevented, the agreement mitigates impact on employees and secures investment commitments for German sites. Contitech pledged to make all measures as socially responsible as possible.

Yahoo Finance
Mar 4th, 2026
Continental AG posts $22.1B sales with 0.8% organic growth, targets $19.4B-$21.2B in 2026

Continental AG reported full-year 2025 sales of €19.7 billion with 0.8% organic growth, alongside adjusted EBIT of €2 billion and a 10.3% margin. The company proposed a dividend of €2.70 per share, representing a 4.8% yield. The tyre segment showed resilience with 2.4% organic growth and €3.6 billion in Q4 sales, achieving a 13.9% adjusted EBIT margin. However, ContiTech faced headwinds with a 5.2% organic decline in Q4 due to challenging automotive and industrial markets. Continental reduced net debt, improving its leverage ratio to approximately 2.0. For 2026, the company projects sales of €17.3 billion to €18.9 billion with an adjusted EBIT margin of 11% to 12.5%, whilst navigating anticipated declines in light vehicle production and challenging market conditions in the Americas.

Yahoo Finance
Mar 4th, 2026
Continental posts $186M net loss as sales fall, forecasts further decline in 2026

German automotive parts maker Continental reported a net loss of €165 million for fiscal 2025, compared with a profit of €1.168 billion the previous year. Sales declined to €19.676 billion from €20.077 billion. The company's earnings were impacted by €1.2 billion in non-cash special effects from the Aumovio spin-off and planned OESL sale. Adjusted operating result fell to €2.035 billion from €2.212 billion, whilst the adjusted EBIT margin decreased to 10.3% from 11%. Despite the loss, Continental will increase its dividend to €2.70 per share, up €0.20 from last year. For fiscal 2026, the company anticipates consolidated sales of €17.3 billion to €18.9 billion with an adjusted EBIT margin of 11% to 12.5%, citing continued market volatility.

MAJUNKE.com
May 7th, 2024
Continental Acquires EMT, Boosts Tire Tech

Continental has acquired Slovakian mold specialist EMT Púchov s.r.o, taking over all shares from majority shareholder Dynamic Design (Romania) in early April. The acquisition enhances Continental's internal technology portfolio, allowing it to independently produce tire molds for various applications. All 107 employees with specialized knowledge were retained. Grant Thornton's cross-border team from Germany and Slovakia conducted financial and tax due diligence. Continental reported a 2023 revenue of €41.4 billion.