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Anysphere

Hybrid human-AI coding productivity tool

Performance Marketing Manager

Performance & Paid MarketingPosted on Nov 9
Full-timeSan Francisco, CA, USA

About the Job

Requirements

  • Experience with Google Ads, including Search, YouTube, and Performance Max, and at least one major paid social platform.
  • Experience in B2B paid media.

Responsibilities

  • Own and scale paid acquisition across Google Ads, LinkedIn, Meta, Reddit, YouTube, and emerging developer-focused platforms; build and optimize full-funnel campaigns to drive qualified signups, pipeline, and revenue.
  • Develop channel strategy across search, paid social, retargeting, and experimentation budgets; manage campaign structure, keyword strategy, audience segmentation, and bidding to improve customer acquisition cost and payback.
  • Test ad copy and creative angles tailored to technical audiences; partner with creative, content, and product marketing to deliver high-performing ad concepts and landing-page iterations.
  • Own measurement and attribution, with support from operations and engineering, including tracking setup, conversion quality, offline conversion imports, and incrementality testing; analyze trends and communicate results through dashboards, reporting, and weekly insights.
  • Run structured experiments to identify growth levers, including new audiences, formats, offers, and onboarding flows; stay current on platform changes, AI-driven campaign formats, and paid-media opportunities.
  • Collaborate with sales, lifecycle, and data teams to improve downstream lead quality and conversion rates.

Desired Qualifications

  • Track record of managing meaningful monthly budgets and scaling spend efficiently while maintaining performance.
  • Experience managing paid media for a mobile app.
  • Understanding of funnel metrics, including customer acquisition cost, lifetime value, payback period, and conversion rates.
  • Experience with analytics and attribution tools.
  • Comfort using spreadsheets, cohort analysis, and performance modeling.
  • Ability to move quickly, test often, and iterate based on data and user insight.
  • Comfort working cross-functionally in a high-ownership, fast-paced environment.

About the Company

Anysphere

Hybrid human-AI coding productivity tool

Anysphere builds AI-powered software development tools to boost programmer productivity. Its main product, Cursor, is an AI-first code editor that helps engineers write, understand, and modify code with a hybrid human-AI approach, enabling rapid iterations and instant answers to code questions. The company differentiates itself through a highly skilled team and strong in-person collaboration in San Francisco, supporting fast research-to-product cycles. Its goal is to make Cursor the most helpful and delightful code editor, capable of generating large pull requests with ease and reducing bugs.

Company size
1,001-5,000
Company stage
Acquired
Total funding
$5.4B
Headquarters
San Francisco, CA
Founded
2022

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