Assistant Brand Manager

Position Snapshot

Location: Petaling Jaya, Selangor, MY

Company: Nestlé Malaysia

Type of contract: Permanent

3+ Years Experience

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world.  At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.  A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it.  With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

We are looking for an Assistant Brand Manager to delight target consumers, build a strong brand and generate strong brand building results.

A day in the life of an Assistant Brand Manager

• Be an integral part of the core business team contributing to the development of the business strategy, and implementation of brand marketing actions.         
• Develops and updates consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers                                                       
• Contributes to the development of OBIs and Big Ideas, engagement strategies and creates attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.                                       
• Develops and updates consumer portrait, consumer engagement funnel for her/his brand.                                                    
• Responsible in managing PFME budget. Ensure effective and transparent use of PFME.             
• Responsible to ensure optimum communication with Sales and CCSD in order to develop an integrated approach to execute plans.                                            
• Assess market research/survey results, monitor competitor movements, analyse market trends, propose relevant strategies and action plans.           
• Ensure adherence to Nestle Quality, Legal, Regulatory & RIPA guidelines.                                                    
• Responsible to maintain brand equity to support the execution of brand objectives.                                     
• Drive and maintain brand equity to support the execution of brand objectives   
• Innovation and renovation activities of total product category
• Execute innovation / renovation projects from product design to actual launch
• Co-ordinate the Cross Functional team effort to plan and deliver innovation / renovation initiative
• Execute product development initiatives
  • Conduct market studies to validate new product development
  • Special product development for customers

What will make you successful

• Bachelor Degree in any related discipline
• Minimum 5 years experience in marketing or brand experience
• 2 years in other function ideally in Sales or equivalent FMCG
• Experience working in eBusiness is a plus.