Senior Associate - Brand Deals Growth Strategy, Commerce and New Formats

• Develop data-driven business cases and market sizing models to expand Brand Deals into new formats and surfaces.
  
• Conduct competitive landscape audits and synthesize creator, brand, and agency insights to inform strategic positioning.
  
• Track pilot success metrics, campaign pacing, and ecosystem health, distilling complex datasets into clear executive narratives and leadership recommendations. Support the design, launch, and measurement of commercial pilots.
  
• Build scalable go-to-market playbooks to accelerate adoption across global markets.
  
• Partner closely with Product Management, YouTube Product Activation, Global Business Organization (GBO/Sales), Marketing, and Regional GTM teams to align on strategy and launch readiness.
  

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in management consulting, corporate strategy, business operations, investment banking, or a strategy/analytics role within the technology, media, or creator economy sectors.
• Experience with data analysis (e.g., using SQL, spreadsheets, or financial modeling) to evaluate business performance, size market opportunities, and build business cases.
• Experience working across matrixed environments (partnering with Product, Sales, Operations, and Marketing) to drive alignment and project momentum.

Preferred qualifications:

• Experience working with brand deals, talent agencies, or influencer marketing platforms.
• Deep understanding of the influencer marketing, sponsored content, and creator monetization landscape.
  
• Familiarity with social commerce, affiliate shopping integrations, and emerging digital content formats (e.g., short-form video, community posts, hybrid monetization models).

Commercial & Segment Activation (CSA) sits at the heart of YouTube Go-To-Market Operations (GTMO), driving the global commercial strategy, partner segmentation, and go-to-market execution that power YouTube's creator and partner ecosystem.

Within CSA, the Brand Deals team leads the end-to-end commercial strategy to capture YouTube's fair share of the rapidly expanding creator sponsorships and influencer marketing ecosystem. Working at the intersection of Creators, Brands, Influencer Marketing Agencies (IMAs), and cross-functional Product and Sales teams, we build the commercial engines, ecosystem partnerships, and go-to-market playbooks that enable creators to diversify and grow their earnings while delivering measurable ROI for advertisers on YouTube.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in management consulting, corporate strategy, business operations, investment banking, or a strategy/analytics role within the technology, media, or creator economy sectors.
• Experience with data analysis (e.g., using SQL, spreadsheets, or financial modeling) to evaluate business performance, size market opportunities, and build business cases.
• Experience working across matrixed environments (partnering with Product, Sales, Operations, and Marketing) to drive alignment and project momentum.