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Frasers Group

Multi-brand sports and fashion retailer

Assistant Store Manager

Retail Store ManagementPosted on Nov 9
Full-timeStevenage, UK£36k /yrIn-person

About the Job

Requirements

  • Recent management experience.
  • Passion for retail and people.
  • Confidence leading, motivating, and challenging others to deliver.
  • A data-led and target-driven approach.
  • Attention to detail.
  • Ability to communicate at all levels.
  • Promote Sports Direct values and culture to internal and external parties.

Responsibilities

  • Lead the team and maintain standards.
  • Act as a role model for delivering a world-class customer experience and train the team to deliver it consistently.
  • Create an engaging working environment for colleagues.
  • Develop the team through succession planning.
  • Provide on-the-spot feedback and celebrate success.
  • Lead the team in delivering meticulous store presentation and implementing visual merchandising standards aligned with the Sports Direct brand.
  • Help achieve results and exceed goals by driving store performance to its maximum potential.
  • Lead the team to work efficiently and follow best practice in support of commercial goals and brand knowledge.

About the Company

Frasers Group

Multi-brand sports and fashion retailer

Frasers Group is a British retail conglomerate with a portfolio of sports, fashion, and lifestyle brands, operating a large network of stores and online platforms. It buys and integrates brands and retailers (often distressed), revamps them, and sells through its multi-brand formats along with services like Frasers Plus and a retail media network. The Elevation Strategy guides its shift from discount, high-volume sales toward a more premium positioning by strengthening brand partnerships and customer experience across physical and digital channels. The company’s goal is to grow a premium, multi-brand portfolio and sustain expansion through both brick-and-mortar and online channels, supported by financial services and media capabilities.

Company size
10,001+
Company stage
IPO
Headquarters
Mansfield, United Kingdom
Founded
1982

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