Marketing Analytics Manager

Retention, Remote

Confirmed live in the last 24 hours

Locations

Dorchester, Boston, MA, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Data Analysis

Data Science

Marketing

Snowflake

SQL

Tableau

Python

Requirements

5+ years experience in a relevant field; ideally marketing analytics
Experience with retention marketing analytics methodologies and measuring the ROI and incremental impact of marketing spend on existing customers
Experience owning report building process including: gathering requirements & translating them into solutions with little oversight and effectively synthesizing large amounts of data into reports and dashboards that drive business decisions
Experience supporting a marketing organization and measuring the incremental impact of marketing efforts is a must
Ability to utilize BI tool(s) to their full capabilities. Stays informed on product innovation, enhancements and integrations
Ability to stitch together multiple dimensions of data in compelling, easily digestible graphs and charts to punctuate key relationships within data
Background in working with campaign data across multiple media platforms and cloud data warehouses (e.g. Google CM360, GA4, Facebook, DSPs/ESPs, Snowflake, etc.)
Excellent communication skills with a proven ability to tell a story with data to all levels of the organization
A passion for coordinating between multiple departments and maintaining relationships
Strong organization skills, time management skills, detail-oriented, and ability to multitask

Responsibilities

Oversee and set standards for analytic work within the marketing domain while serving as a thought partner to analytics needs in area of responsibility
Partner with senior leaders and key functional areas to develop and elucidate actionable metrics that accurately reflect marketing performance and the health of our customers
Lead A/B experimentation from the analytics side by supporting experiment design, feasibility, tracking, and implementation; with ownership over the final analysis that has a specific focus on driving incremental orders from existing customers
Analyze retention and ezRewards Loyalty Program performance to identify growth opportunities and work with the various cross-functional teams to activate action plans that will lead to positive business impact on retention KPIs
Create and enhance marketing reporting in Tableau and other data visualization tools to ensure business partners are empowered to make data-driven decisions with a positive impact on KPIs
Leverage statistical models to build customer personas, improve segmentation/targeting for personalization, and accurately attribute marketing dollars to existing customers (e.g. clustering, Markov, predictive ML, etc.)
Mentor junior analysts and advance the innovation and improvement of our analytics techniques, approaches, and processes used across the company
Proactively launch and manage new initiatives aimed to improve the bottom line
Partner closely with Analytics peers and teams like Data Engineering and Data Science to develop analysis, models, experiments, and reports that identify new growth opportunities
Build an analytics measurement framework that will be scalable and sustainable and live in our growth plans and decision making long-term
Per year
Please note: Final offer amounts are determined by multiple factors, including prior experience, expertise and region & may vary from the amount above. This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance)

Desired Qualifications

Expert proficiency in SQL is required. Statistical modeling (R/Python) is a plus

ezCater is the most trusted provider of corporate food solutions and is purpose-built for business. ezCater’s corporate food platform and flexible, scalable food solutions allow organizations to centralize and track their food spend, and fulfill everything from daily employee meals to client meetings and company all-hands. ezCater backs this up with business-grade, best-in-class, customer service and an unmatched nationwide footprint. We’re backed by top investors including Insight, Iconiq, Lightspeed, GIC, SoftBank, and Quadrille.

We are looking for an experienced Marketing Analytics Manager to join our growing Marketing Analytics team and play an important role in driving the insights that fuel our retention marketing strategy. Reporting to the Senior Manager of Marketing Analytics, this role is an integral part of the Marketing Operations team that enables and empowers the organization by driving the marketing strategies and advertising technology processes that create amazing customer experiences.

This role will drive meaningful impact across our existing customer strategy and have the ability to work with an advanced marketing and advertising technology stack. At ezCater, data is at the root of every decision we make, and is core to the success of our marketing team. If you are looking to be part of creating a retention marketing strategy from the ground up, improving the way an organization measures existing customer performance, creating a scalable reporting suite that will have a lasting impact at an organization, designing A/B tests, and determining how we can prove our marketing programs are having an incremental impact on existing customer order activity… we’d love to talk!

What you’ll do:

Oversee and set standards for analytic work within the marketing domain while serving as a thought partner to analytics needs in area of responsibility
Partner with senior leaders and key functional areas to develop and elucidate actionable metrics that accurately reflect marketing performance and the health of our customers
Lead A/B experimentation from the analytics side by supporting experiment design, feasibility, tracking, and implementation; with ownership over the final analysis that has a specific focus on driving incremental orders from existing customers
Analyze retention and ezRewards Loyalty Program performance to identify growth opportunities and work with the various cross-functional teams to activate action plans that will lead to positive business impact on retention KPIs
Create and enhance marketing reporting in Tableau and other data visualization tools to ensure business partners are empowered to make data-driven decisions with a positive impact on KPIs
Leverage statistical models to build customer personas, improve segmentation/targeting for personalization, and accurately attribute marketing dollars to existing customers (e.g. clustering, Markov, predictive ML, etc.)
Mentor junior analysts and advance the innovation and improvement of our analytics techniques, approaches, and processes used across the company
Proactively launch and manage new initiatives aimed to improve the bottom line
Partner closely with Analytics peers and teams like Data Engineering and Data Science to develop analysis, models, experiments, and reports that identify new growth opportunities
Build an analytics measurement framework that will be scalable and sustainable and live in our growth plans and decision making long-term

What you have:

5+ years experience in a relevant field; ideally marketing analytics
Experience with retention marketing analytics methodologies and measuring the ROI and incremental impact of marketing spend on existing customers
Experience owning report building process including: gathering requirements & translating them into solutions with little oversight and effectively synthesizing large amounts of data into reports and dashboards that drive business decisions
Expert proficiency in SQL is required. Statistical modeling (R/Python) is a plus
Experience supporting a marketing organization and measuring the incremental impact of marketing efforts is a must
Ability to utilize BI tool(s) to their full capabilities. Stays informed on product innovation, enhancements and integrations
Ability to stitch together multiple dimensions of data in compelling, easily digestible graphs and charts to punctuate key relationships within data
Background in working with campaign data across multiple media platforms and cloud data warehouses (e.g. Google CM360, GA4, Facebook, DSPs/ESPs, Snowflake, etc.)
Excellent communication skills with a proven ability to tell a story with data to all levels of the organization
A passion for coordinating between multiple departments and maintaining relationships
Strong organization skills, time management skills, detail-oriented, and ability to multitask

The national cash compensation range for this role is $110,000 - $150,000* per year.

*Please note: Final offer amounts are determined by multiple factors, including prior experience, expertise and region & may vary from the amount above. This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance).

ezCater does not sponsor applicants for work visas or legal permanent residence.

What you’ll get from us:

You’ll get a terrifically compelling opportunity, in an environment of radical transparency, open access to all the data, and collaborative colleagues at every level of our organization. You’ll also get sane working hours and great flexibility around work/life balance.

Have people in your life – of any age – who always, often, or sometimes need your help? We make room for that. Have a bad thing or a good thing happen to you? We make room for that, too.

Oh, and you’ll get all this: Market salary, stock options that you’ll help make worth a lot, the usual holidays, all-you-can-eat vacation, 401K with ezCater match, health/dental/FSA, long-term disability insurance, remote-hybrid work from our awesome Boston or Denver offices OR your home OR a mixture of both home and office (you choose!), a tremendous amount of responsibility and autonomy, wicked awesome co-workers, cupcakes (and many more goodies) when you’re in one of our offices, and knowing that you helped get this rocket ship to the moon.

ezCater is an equal opportunity employer. We embrace humans of every background, appearance, race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status. At the same time, we do not employ jerks, even brilliant ones.

For information on how ezCater collects and uses job applicants’ personal information, please visit our Job Applicant Privacy Policy.

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1,001-5,000 employees

Website

Online catering marketplace