Full-Time

Senior Curation Associate-Wayfair Promotions

Posted on 9/13/2024

Wayfair

Wayfair

10,001+ employees

E-commerce platform for home goods sales

Consumer Software
Consumer Goods

Senior

Company Historically Provides H1B Sponsorship

Boston, MA, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • 2+ years of ecommerce, marketing, campaign management preferred but not required
  • Self starter mentality; eager to learn and jump in right away to drive team impact
  • Exceptional communication skills, both written and verbal, for internal and customer-facing communications
  • Ability to manage and prioritize projects with multiple concurrent timelines, and to delegate tasks appropriately
  • Strong ability to collaborate effectively across a large number of cross-functional stakeholders
  • Innovative problem-solving skills -- dissect and determine root cause of problems and implement solutions
Responsibilities
  • Execute the end-to-end curation for verticals across Wayfair and Wayfair Canada which include, finding the most compelling SKUs to put in front of customers during our peak traffic Days (Cyber Month, Memorial Day, Labor Day, Way Day, etc)
  • Manage timelines and progress across a large cohort of cross functional teams (Marketing, Creative, Operations, Category Management, etc) to ensure compelling campaign execution
  • Per each campaign, recommend the proposed Event list which includes the Event Concepts and Event Name based on historical data, testing, and competitive landscape
  • Partner with both Merchants and Category Management teams to incorporate seasonal priorities and business priorities into the curation strategy
  • Curate and QA the event all before launch and then analyze the events, in our partnership with our Analytics team, to understand productivity and improvements for future events
  • Report on promo campaign performance to act on in-the-moment trends and share updates with leadership
  • Play a leading role in determining our GTM strategy for Doorbusters - our marquee offering - that run four times per year during Wayfair’s largest moments
  • Support in the evolution of the North America Promotional calendar based on multiple factors

Wayfair sells a wide range of home goods online, including furniture, lighting, cookware, and appliances, catering to various customer needs and budgets. The company operates a marketplace model that connects consumers with over 5,000 brands, allowing for a vast selection of products without extensive inventory management. Wayfair stands out by offering a comprehensive selection of home-related items, making it a convenient one-stop shop for customers. Its goal is to simplify the shopping experience for home improvement projects through curated collections and appliance packages.

Company Stage

IPO

Total Funding

$341.4M

Headquarters

Boston, Massachusetts

Founded

2002

Growth & Insights
Headcount

6 month growth

2%

1 year growth

14%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Wayfair's AR shopping experiences enhance customer engagement and satisfaction.
  • Expanding sustainable product lines aligns with growing consumer demand for eco-friendly options.
  • AI-powered personalization can boost sales by offering tailored recommendations.

What critics are saying

  • Opening brick-and-mortar stores may incur high costs and face foot traffic challenges.
  • COO Thomas Netzer's departure could disrupt operations and strategic alignment.
  • Closing a returns center and layoffs may harm customer service and satisfaction.

What makes Wayfair unique

  • Wayfair offers a vast selection of home goods through its marketplace model.
  • The company provides curated collections, simplifying home improvement decisions for customers.
  • Wayfair's B2B division, Wayfair Professional, offers tailored services for business clients.

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