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Full-Time

Data Analyst

Dsp

Posted on 6/27/2024

Demandbase

Demandbase

501-1,000 employees

Account-Based Marketing solutions for B2B enterprises

Data & Analytics
Consulting
Enterprise Software

Compensation Overview

$135k - $180kAnnually

Senior, Expert

Remote in USA

Outside these areas, we offer a remote work option and boast a significant presence in Austin, TX, Atlanta, GA, and London, UK.

Category
Data Analysis
Data & Analytics
Required Skills
SQL
Looker
Data Analysis
Requirements
  • Bachelor's degree in Computer Science, Statistics, Mathematics, Economics, or related field.
  • Minimum of 5 years of experience in demand side advertising, with a deep understanding of programmatic advertising concepts and platforms.
  • Expertise in SQL and proficiency in data visualization tools. Looker and LookML experience is a big plus.
  • Strong analytical and problem-solving skills, with the ability to work with incomplete requirements and deliver meaningful insights.
  • Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional and remote team environment.
  • Proven track record of driving business impact through data-driven decision-making and product innovation.
Responsibilities
  • Utilize expert SQL skills to extract, transform, and analyze large datasets to derive actionable insights.
  • Collaborate with cross-functional teams to understand business requirements and translate them into data-driven solutions.
  • Work independently to gather and analyze data from various sources, including internal databases and third-party platforms.
  • Develop and maintain dashboards and reports to monitor key performance metrics and campaign effectiveness.
  • Conduct ad-hoc analysis to identify trends, opportunities, and areas for optimization.
  • Drive product innovation by providing data-driven recommendations and insights to enhance the DSP platform.
  • Stay updated with industry trends and best practices in demand side advertising to continuously improve our analytics capabilities.

Demandbase specializes in Account-Based Marketing (ABM) solutions for B2B enterprises, focusing on helping businesses target and engage high-value accounts. Their platform integrates tools like data analytics, personalized advertising, and CRM integrations, allowing clients to tailor their marketing strategies to specific accounts rather than a broad audience. This approach is particularly beneficial for industries with long sales cycles, such as technology and financial services. Demandbase operates on a subscription model, providing customizable access to their platform, along with professional services like training and consulting to enhance client success. Their goal is to empower B2B marketers and sales teams to effectively convert high-value accounts, establishing strong relationships and maximizing the impact of their marketing efforts.

Company Stage

Series H

Total Funding

$318M

Headquarters

San Francisco, California

Founded

2005

Growth & Insights
Headcount

6 month growth

4%

1 year growth

3%

2 year growth

1%
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Simplify's Take

What believers are saying

  • Recognition as a leader in multiple industry reports, including Forrester Wave and Gartner Magic Quadrant, underscores Demandbase's strong market position and credibility.
  • The company's dual revenue stream from subscription fees and professional services ensures financial stability and fosters long-term client relationships.
  • Innovative product developments, such as multi-language intent solutions and B2B-specific connected TV advertising, highlight Demandbase's ability to stay ahead of market trends.

What critics are saying

  • The rapidly evolving digital marketing landscape requires continuous innovation, which can be resource-intensive and challenging to sustain.
  • High competition in the B2B marketing technology sector, with numerous players vying for market share, could impact Demandbase's growth and profitability.

What makes Demandbase unique

  • Demandbase excels in account-based advertising and overall platform flexibility, setting it apart from competitors in the B2B marketing technology space.
  • The company's strong market presence and recognition as a pioneer in ABM, particularly in the enterprise sector, further distinguish it from other players.
  • Demandbase's integration of AI-powered innovations, such as AI-Powered Campaign Outcomes and Buying Group AI, showcases its commitment to cutting-edge technology and continuous improvement.

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