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About Demandbase
Industries
Consulting
Enterprise Software
Company Size
1,001-5,000
Company Stage
Debt Financing
Total Funding
$333M
Headquarters
San Francisco, California
Founded
2005
Overview
Demandbase specializes in Account-Based Marketing (ABM) solutions for B2B enterprises, focusing on helping businesses target and engage high-value accounts. Their platform integrates tools like data analytics, personalized advertising, and CRM integrations, allowing clients to identify key accounts and tailor marketing efforts effectively. Unlike many competitors, Demandbase emphasizes a subscription-based model that offers customizable features and additional professional services, such as training and consulting, to enhance client success. The company's goal is to empower B2B marketers and sales teams to improve their strategies and achieve better results with a focus on specific, high-value clients.
Simplify's Take
What believers are saying
- Demandbase's new AI-powered campaign outcomes optimize advertising strategies effectively.
- The rise of connected TV advertising opens new channels for Demandbase's B2B solutions.
- Demandbase's strong market presence is bolstered by multiple industry recognitions and awards.
What critics are saying
- Emerging competition from DemandScience and Terminus may challenge Demandbase's market position.
- Over-reliance on AI solutions could face data privacy and ethical scrutiny.
- Economic downturns may reduce client spending on marketing technology platforms.
What makes Demandbase unique
- Demandbase excels in AI-driven account-based marketing for B2B enterprises.
- The company offers a unique multi-language intent solution supporting 133 languages.
- Demandbase is recognized for its robust account-based advertising and orchestration capabilities.
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Funding
Total Funding
$333M
Above
Industry Average
Funded Over
8 Rounds
Benefits
Health Insurance
Mental Health Support
Unlimited Paid Time Off
Paid Holidays
401(k) Retirement Plan
Disability Insurance
Life Insurance
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↓ -1%(SAN FRANCISCO - April 22, 2025) - Demandbase, the leading account-based GTM platform for B2B enterprises, has launched the Demandbase Marketplace and Developer Portal.
Over the coming months, Demandbase will launch a series of strategic agents to drive efficient and effective GTM.
"TheTechGossip is excited to partner with Demandbase to close this innovation gap with their new certification courses, providing GTM practitioners modernized deployment models, frameworks and tools to help them desig
Demandbase One™ Recognized for its Notable Capabilities in Account-Based Advertising and Account-Based Orchestration. SAN FRANCISCO, Dec. 17, 2024 /PRNewswire/ -- Demandbase, the leading account-based GTM platform for B2B enterprises, today announced that Demandbase One™ has been named a leader in 38 G2 Winter 2025 Reports across 11 categories, including Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, and more. On top of that, the company received an "Easiest to Use" badge and was named the platform users are "Most Likely to Recommend" among Account-Based Orchestration Platforms. "We're proud to be called a leader in so many of G2's Winter 2025 reports, particularly in the categories of Account-Based Advertising and Account-Based Orchestration," says Kelly Hopping, chief marketing officer (CMO) at Demandbase. "As always, it's an honor to be such a big part of our customers' success stories
In the ABM space, Terminus competes with 6sense, DemandBase and Bombora, among others.
Demandbase is Hiring for 46 Jobs on Simplify!
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About Demandbase
Industries
Consulting
Enterprise Software
Company Size
1,001-5,000
Company Stage
Debt Financing
Total Funding
$333M
Headquarters
San Francisco, California
Founded
2005
Demandbase is Hiring for 46 Jobs on Simplify!
Find jobs on Simplify and start your career today