Full-Time

Partner Sales Manager

UK

Posted on 7/30/2024

AB Tasty

AB Tasty

201-500 employees

AI-powered digital marketing optimization platform

Consumer Software
AI & Machine Learning

Junior, Mid

London, UK

Hybrid position based in London.

Category
Strategic Account Management
Sales & Account Management
Requirements
  • 2+ years of channel and alliances sales experience, or comparable role, in a complex technology solution-selling B2B sales environment, preferably in the Digital Experience space.
  • Good working knowledge of digital marketing agencies, systems integrators and web development firms.
  • Ability to grow sustainable channel partnerships through account planning, strong pipeline management.
  • Strong work ethic with a proven track record of consistently meeting and exceeding sales quota.
  • Experience managing a sales cycle from the business champion to the C-level.
  • Excellent presentation skills and presence.
  • Strong and demonstrated written and verbal communications skills.
  • Experience working in a startup environment is preferred.
  • Must have outstanding and effective English communication skills (oral and written).
  • Comfortable with working in a fast-paced and dynamic environment.
Responsibilities
  • Establish and build relationships with key personnel in assigned Digital Agency, Global System Integrator and in territory partners.
  • Coordinate the involvement of company personnel, including pre-sales, services, support, and management resources, in order to meet partner performance objectives and partners’ expectations.
  • Meet assigned targets for driving net new sales growth via partner-sourced and partner-influenced bookings as well as achieving strategic objectives in assigned partner accounts.
  • Create joint go to market plans and marketing initiatives to drive pipeline of opportunities from partners.
  • Proactively assess, clarify, and validate partner needs on an ongoing basis.
  • Ensure partners are effectively enabled for both selling and delivering.
  • Lead solution development efforts that best address end user needs, while coordinating the involvement of all necessary company and partner personnel.
  • Proactively recruit and onboard new qualifying partners.
  • Collaborate with internal teams to grow channels: Sales, Marketing, Success, Product, Legal.
  • Develop partnerships with Global Systems Integrators.

AB Tasty enhances brand and product experiences through AI-powered tools in the digital marketing and product optimization sector. The company offers services such as experimentation, personalization, feature management, and product optimization, allowing businesses to run A/B, split, and multivariate tests across devices to determine which messages and features engage users the most. Clients subscribe to AB Tasty's software as a service (SaaS) platform, which includes AI-driven traffic allocation to optimize digital strategies and improve user experiences. Unlike competitors, AB Tasty emphasizes a global presence with local expertise through a network of partners and customer success specialists, ensuring tailored support for clients. The goal of AB Tasty is to help businesses drive growth and increase return on investment by enhancing their digital experiences.

Company Stage

Series C

Total Funding

$62M

Headquarters

Paris, France

Founded

2009

Growth & Insights
Headcount

6 month growth

4%

1 year growth

8%

2 year growth

17%
Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven personalization is increasingly important, boosting AB Tasty's market relevance and client engagement.
  • Expansion into the APAC region positions AB Tasty for growth in digital transformation initiatives.
  • The acquisition of Potions enhances AB Tasty's platform with cookie-less data analysis capabilities.

What critics are saying

  • Emerging AI-driven personalization platforms could erode AB Tasty's market share.
  • Privacy regulations like GDPR may impact data collection and personalization efforts.
  • Integrating acquired companies like Potions and Epoq may challenge operational efficiency.

What makes AB Tasty unique

  • AB Tasty offers AI-powered tools for experimentation and personalization, enhancing digital experiences.
  • The company provides low-code to no-code solutions, enabling quick implementation for non-technical teams.
  • AB Tasty's global presence and partner network offer localized expertise and seamless technology integration.

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