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About AB Tasty
Industries
Consumer Software
AI & Machine Learning
Company Size
201-500
Company Stage
Series C
Total Funding
$63.7M
Headquarters
Paris, France
Founded
2009
Overview
AB Tasty enhances brand and product experiences through AI-powered tools in digital marketing and product optimization. The company offers services like experimentation, personalization, and feature management, allowing businesses to run A/B tests to identify effective messages and features. Clients subscribe to AB Tasty's SaaS platform, which includes AI-driven traffic allocation to optimize user engagement and improve ROI. With a global presence and a network of expert partners, AB Tasty aims to provide tailored support and help businesses enhance their digital experiences.
Simplify's Take
What believers are saying
- EmotionsAI aligns with the growing trend of emotional AI in marketing.
- AB Tasty's testing alerts system prevents revenue loss during large-scale experimentation.
- Collaboration with Contentsquare and Hookflash boosts AB Tasty's brand visibility.
What critics are saying
- Emerging AI-driven personalization platforms may erode AB Tasty's market share.
- Stringent privacy regulations could impact AB Tasty's data collection for personalization.
- Integration challenges from Potions acquisition may disrupt service delivery.
What makes AB Tasty unique
- AB Tasty's EmotionsAI detects digital users' emotional needs, enhancing personalized marketing.
- The acquisition of Potions strengthens AB Tasty's cookie-less data analysis capabilities.
- AB Tasty's AI-driven recommendation and smart search solutions enhance personalized customer experiences.
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Funding
Total Funding
$63.7M
Below
Industry Average
Funded Over
4 Rounds
Industry standards
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 0%2 year growth
↓ -1%Digital analytics and website optimisation specialist Hookflash is teaming up with Contentsquare and AB Tasty to bring together top minds from Dublin's marketing community.
AB Tasty has acquired Potions, marking its third acquisition in three years, to enhance its all-in-one user experience platform. Potions, a French startup specializing in cookie-less data analysis, will help AB Tasty expand into merchandising, crucial for e-commerce. This acquisition complements previous purchases of Dotaki and epoq Internet Services GmbH, solidifying AB Tasty's comprehensive suite for experimentation, personalization, product recommendation, and now merchandising.
AB Tasty has developed an automatic alerting system, based on a specialized statistical test procedure, to help you launch experiments at scale with confidence.
AB Tasty acquired Dotaki, a company specializing in research, psychographic modeling, customer journey mapping, device usage, and AI technology combined with real-time website interactions.
New York's artificial intelligence technology developer AB Tasty has launched a new digital product utilizing the power of AI to appeal to customers on an emotional level.
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About AB Tasty
Industries
Consumer Software
AI & Machine Learning
Company Size
201-500
Company Stage
Series C
Total Funding
$63.7M
Headquarters
Paris, France
Founded
2009
There are no jobs for AB Tasty right now.
Find jobs on Simplify and start your career today
People Also Viewed
Discover companies similar to AB Tasty