AB Tasty: redundancy plan in France, nearly 80 jobs cut. Exclusive - The digital marketing startup is preparing a redundancy plan for 78 positions in France, nearly half of its 181 employees. All French development teams are set to disappear, with R&D now concentrated in India. The company, which has raised $63 million since its creation and benefited from public subsidies, was listed in the Next40 ranking in 2021. Presented on June 22, the job protection plan (PSE), which notably provides for the elimination of 55 developer positions, comes just a few months after AB Tasty's merger with its Indian rival VWO, reported by Maddyness on January 20, during which the historical shareholders (XAnge, Omnes Capital, Partech, Korelya and Crédit Mutuel Innovation) sold their shares. The new entity operates under the name Wingify, with the Singaporean fund Everstone as its main shareholder. Alix de Sagazan, co-founder alongside Rémi Aubert, assures Maddyness that "the job cuts were not planned at the time of the merger. They were decided later, during discussions with VWO." The unions have a different view: "during the negotiation meetings on the PSE, co-founder Rémi Aubert acknowledged that at the time of the merger, they already had in mind to lay off part of the tech team," says Pierre Vinarnick, union delegate for Solidaires Informatique at AB Tasty. R&D will be relocated to India for labor cost reasons, because "clients constantly challenge us on that," but not only. "There are technological overlaps: we are now developing a single platform," says Alix de Sagazan. Alongside these job cuts, "we are opening positions in commercial functions. France remains a strategic market for us, where it is essential to maintain proximity to clients, who are very eager for support in the face of AI-related upheavals," she continues. Her startup, which boasts a thousand clients including L'Oréal, Clarins and Samsonite, must contend with the acceleration of artificial intelligence and competition from giants like American Adobe and Salesforce. AB Tasty generates annual revenue of about $100 million, compared to $60 million before the merger (including $20 million in France). A profit of 8,000 euros in 2025. The plan is not well received by all employees, about thirty of whom went on strike Wednesday, July 22, while VWO's Indian executives had come to Paris to participate in negotiations. "The company was infused with public subsidies. Now that it becomes profitable and can start paying taxes, the founders sell their shares and relocate jobs to India," sneers Pierre Vinarnick. According to our information, AB Tasty effectively turned profitable in France last year, with a modest profit of... 8,000 euros, compared to a loss of 8 million in 2023 and 1.9 million in 2024. The company benefited from the largesse of the French state, with nearly one million euros in public subsidies just for the years 2022 to 2024: 954,000 euros including CICE, CIR and CII. Bpifrance also granted it loans at preferential rates. Management nevertheless defends the job protection plan (PSE) and the merger that preceded it. "The market has become global and extremely competitive, with increasingly large players investing massively in AI. If we had remained alone, it would have been difficult to preserve our competitiveness and jobs," Alix de Sagazan wants to believe. The ambition is to become a global leader. "To remain competitive, unfortunately this requires this reorganization. We are doing everything possible to ensure the PSE goes as smoothly as possible," defends Alix de Sagazan. "Management delayed transmitting to the CSE and its expert the documents necessary for examining the project, which does not demonstrate the best will in the world," retorts Pierre Vinarnick. Management's goal: finalize the plan in September.

Everstone-backed Wingify acquires paris-based rival. Everstone-backed SaaS company Wingify, which earns most of its revenue from the US and Europe, has acquired Parisâ€'based rival AB Tasty. Wingify's flagship platform VWO and AB Tasty offer software that helps companies test different versions of their websites and apps to determine what works best for users. Earlier, in December 2025, Wingify had acquired bootstrapped startup Blitzllama. The latest acquisition would be its second strategic acquisition since Everstone picked a majority stake in the homegrown SaaS firm in early 2025. Everstone will hold a majority stake in the combined entity, having infused additional capital in the transaction. However, the company did not disclose deal terms. The merged firm will generate over $100 million in annual revenue and serve more than 4,000 customers globally, as per note. The US and Europe will remain its largest markets, contributing about 90% of total revenue. With 11 offices across North America, LATAM, Europe, and APAC, the combined entity gains global scale with strong on-ground teams. It plans to deepen customer engagement through inâ€'market expertise and invest in a full-stack, AI-driven technology platform, according to the press note. "Together, we have a chance to build a global leader with greater scale and stronger, more consistent value for customers, while staying true to what made both companies successful," said Sparsh Gupta, co-founder and CEO of Wingify. Gupta will serve as CEO of the combined company. Ankit Jain will take over as Chief Product and Technology Officer. Rémi Aubert, AB Tasty's co-founder and co-CEO, will become Chief Customer and Strategy Officer. Alix de Sagazan, the company's other Coâ€'founder and Coâ€'CEO, will assume the role of Chief Revenue Officer. The transaction is led by Singapore-headquartered Everstone Capital, the private equity arm of the Everstone Group. The firm focuses on control-focused midâ€'market investments, with a strong emphasis on technology. It manages $3.5 billion in assets and operates from seven global offices. Founded in 2010, Wingify's VWO is a unified experienceâ€'optimisation platform used by product, marketing, growth, and engineering teams to improve customer journeys and accelerate digital performance. Its connected suite spans experimentation, analytics, personalisation, and featureâ€'delivery tools, enabling enterprises to make dataâ€'driven decisions at scale. Founded in 2014 in Paris, AB Tasty is an experimentation and personalisation platform that helps brands optimise digital experiences through A/B testing, feature management, and AIâ€'driven personalisation.