About

AB Tasty enhances brand and product experiences through AI-powered tools in the digital marketing and product optimization sector. The company offers services such as experimentation, personalization, feature management, and product optimization, allowing businesses to run A/B, split, and multivariate tests across devices to determine which messages and features engage users the most. Clients subscribe to AB Tasty's software as a service (SaaS) platform, which includes AI-driven traffic allocation to optimize digital strategies and improve user experiences. Unlike competitors, AB Tasty emphasizes a global presence with local expertise through a network of partners and customer success specialists, ensuring tailored support for clients. The goal is to help businesses drive growth and increase return on investment (ROI) by enhancing their digital experiences.

Simplify's Take

What believers are saying

• The launch of EmotionsAI positions AB Tasty at the forefront of AI-driven customer experience personalization, potentially driving significant client growth.
• Acquisitions like Epoq expand AB Tasty's capabilities in AI-driven recommendations and smart search, enhancing its value proposition.
• Integration with major platforms like Microsoft Dynamics 365 Commerce broadens AB Tasty's ecosystem, making it more attractive to large enterprises.

What critics are saying

• The rapid pace of technological advancements in AI and digital marketing could render AB Tasty's current offerings obsolete if not continuously updated.
• The competitive landscape in digital marketing and product optimization is intense, with numerous players vying for market share.

What makes AB Tasty unique

• AB Tasty leverages AI-powered tools for experimentation and personalization, setting it apart from competitors who may rely on more traditional methods.
• The company's EmotionsAI technology uniquely enables brands to personalize customer experiences based on emotional needs, a feature not commonly found in the market.
• AB Tasty's extensive network of expert partners and in-house specialists provides localized expertise, ensuring tailored support and seamless integration for clients globally.

Help us improve and share your feedback! Did you find this helpful?

YesNo