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Masco

Designs and manufactures branded home products

Manager Brand Content Operations

Business OperationsConfirmed live in the last 24 hours
Full-timeIndianapolis, IN, USA$103.7k - $163kIn-person

About the Job

Requirements

  • At least 7 years of experience in content operations, marketing operations, creative operations, project or program management, digital marketing, eCommerce merchandising, or related fields.
  • A bachelor's degree in Marketing, Communications, Business, Project Management, Digital Strategy, or a related field.
  • Ability to design and manage intake processes, workflows, prioritization systems, production roadmaps, and cross-functional operating models.
  • Demonstrated ability to manage multiple workstreams, timelines, stakeholders, dependencies, and resource constraints in a fast-paced environment.
  • Working knowledge of creative asset development, digital content, product launch support, eCommerce content, channel versioning, and brand consistency requirements.
  • Ability to interpret demand, throughput, resource, and performance data to improve planning, prioritization, and operational decision-making.
  • Proven ability to work across teams, build alignment, clarify tradeoffs, and move work forward without relying solely on formal authority.
  • Ability to identify process gaps, build scalable solutions, and translate complexity into clear workflows and decision frameworks.
  • Comfort working with emerging AI-enabled content tools, automation concepts, digital asset management systems, content platforms, workflow tools, and evolving digital content requirements.
  • Excellent written and verbal communication skills to clearly explain priorities, tradeoffs, risks, and recommendations to working teams and senior stakeholders.

Responsibilities

  • Establish and continuously improve the enterprise content operating model, including intake, prioritization, sequencing, workflow standards, and capacity planning across NPD, eCommerce, Retail, Trade, Pro, and AI-enabled content initiatives.
  • Own the content intake process, ensuring requests are evaluated against agreed business priorities, launch needs, channel impact, resource requirements, and timing constraints.
  • Develop and manage a clear view of content demand, team capacity, production timelines, and resource tradeoffs to support better decision-making and reduce bottlenecks.
  • Identify opportunities to streamline content workflows, reduce rework, remove process friction, and improve speed-to-market across creative asset development and deployment.
  • Partner with Brand, Creative Services, Product Marketing, eCommerce, Retail, Trade, Pro, Legal, Customer Product Data, and external partners to align priorities, timing, inputs, approvals, and execution plans.
  • Partner with internal teams and the Masco Digital CoE to translate AI-enabled content tools, automation opportunities, and emerging workflows into usable operating processes for Brand and Creative Assets teams.
  • Help determine the right content solution for each business need, including net-new assets, refreshed assets, modular templates, channel-specific versions, AI-assisted content, or reuse of existing assets.
  • Build and maintain content roadmaps that connect strategic priorities, SKU needs, channel requirements, launch timing, and production capacity into one integrated view.
  • Track operational metrics such as cycle time, request volume, asset reuse, content completion, production status, bottlenecks, and cost or resource efficiency.
  • Partner with the Governance & Lifecycle Lead to ensure newly created content is properly tagged, versioned, maintained, refreshed, and retired according to established standards.
  • Provide cross-functional stakeholders with updates on project status, risks, tradeoffs, capacity constraints, and decision needs.
  • Recommend process, tool, template, and workflow improvements that enable the organization to scale content production without a proportional increase in resources.

About the Company

Masco

Designs and manufactures branded home products

Masco Corporation designs, manufactures, and distributes branded home-improvement and building products around the world. Its product lines include Behr paint, Delta and Hansgrohe faucets and fixtures, and HotSpring spas, among others. These products are produced and brought to market through Masco’s multiple brands across plumbing and decorative architectural segments, enabling consumers to update living spaces with paints, faucets, hardware, and spa systems. Masco differentiates itself with a broad, well-known brand portfolio and global reach, combining design, manufacturing, and distribution under one umbrella to serve homes, environments, and communities. The company aims to improve living possibilities for customers while supporting environmental sustainability and community growth, and to generate returns for shareholders as it expands housing accessibility and community initiatives.

Company size
5,001-10,000
Company stage
IPO
Headquarters
Livonia, MI
Founded
1929

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