Full-Time

Media Account Executive

P2366

Confirmed live in the last 24 hours

84.51 Degrees

84.51 Degrees

1,001-5,000 employees

Data analytics for retail and consumer goods

Data & Analytics
Consumer Goods

Mid

Chicago, IL, USA + 1 more

More locations: Cincinnati, OH, USA

Category
Inside Sales
Sales & Account Management
Requirements
  • Bachelors' degree B.A. / B.S or equivalent work experience.
  • 3+ years client facing sales experience within Digital media and advertising
  • Experience in brand media and / or shopper marketing
  • Hands on experience with proposal creation and execution
  • Knowledge of the suite of Kroger Precision Marketing inventory and differentiation in the marketplace
  • Client leadership skills; ability to develop relationships and influence
  • Analytical acumen to make decisions; understand and optimize media campaigns
  • Interpersonal skills and ability to internally partner on behalf of the client
  • Effective and proactive project management skills
  • Demonstrated ability to build and maximize relationships with both internal and external partners
  • Understanding of digital and social platforms as well as their use in marketing
  • Strong communication, presentation and interpersonal skills
  • Demonstrated ability to share actionable recommendations in a concise and persuasive manner.
Responsibilities
  • Delivering against established sales targets for a portfolio of CPG clients
  • Owns the selling cycle including working with different CPG client teams that own advertising and marketing budgets (Kroger shopper teams, brand teams, ecommerce teams, agencies).
  • Understand client merchandising, ecommerce and marketing priorities; establish Kroger Precision Marketing as a key driver of success against client business goals
  • Maintaining established client relationships, creating trust & driving value while also identifying & establishing net new client contacts to tap into different budgets
  • Developing data-driven proactive and requested sales pitches that compel client investment and align the Kroger Precision Marketing suite of solutions to achieve the CPG objectives
  • Developing campaign proposals, terms, deliverables and ensuring all campaigns are meeting all deadlines throughout the sales to market execution cycle
  • Build out and manage a sales pipeline, keeping customer relationship management system inputs accurate and owning the business forecast across your accounts
  • Partnering with internal teams to ensure flawless execution of media campaigns post sale including owning key portions of campaign setup (e.g. intake, targeting)

84.51° provides data analytics and marketing services to retailers and consumer goods companies, helping them understand and engage with their customers. The company uses advanced data science and predictive analytics to analyze large amounts of consumer data, which allows businesses to make informed decisions and customize their marketing strategies. This service is particularly beneficial for large retail chains and consumer goods manufacturers, as it offers insights into consumer behavior, preferences, and trends, enabling clients to adapt to changing market conditions. Unlike many competitors, 84.51° operates on a business-to-business model, charging clients for access to its analytics tools and consulting services. The company's goal is to help clients meet shoppers' needs throughout their purchasing journey while maintaining a strong commitment to an inclusive and supportive workplace culture.

Company Stage

M&A

Total Funding

$5.5M

Headquarters

Cincinnati, Ohio

Founded

2015

Growth & Insights
Headcount

6 month growth

3%

1 year growth

3%

2 year growth

3%
Simplify Jobs

Simplify's Take

What believers are saying

  • 84.51°'s collaboration with major retailers like Kroger and Walmart enhances its market credibility and provides significant growth opportunities.
  • The company's ability to adapt to market trends, such as the shift back to brick-and-mortar shopping, demonstrates its agility and relevance.
  • Employees benefit from a positive workplace culture that values inclusivity and support, fostering innovation and job satisfaction.

What critics are saying

  • The competitive landscape in data analytics and marketing is intense, requiring continuous innovation to maintain a leading position.
  • Economic uncertainties and inflation can impact client budgets, potentially affecting 84.51°'s revenue streams.

What makes 84.51 Degrees unique

  • 84.51° leverages advanced data science and predictive analytics to provide deep consumer insights, setting it apart from competitors who may not offer the same level of analytical sophistication.
  • The company's strong emphasis on fostering an inclusive and supportive work environment contributes to its innovative edge and employee satisfaction.
  • 84.51°'s B2B model, focusing on large retail chains and consumer goods manufacturers, allows it to specialize and provide tailored solutions that directly address the needs of these sectors.

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