Full-Time
Sr Manager
Innovation
Confirmed live in the last 24 hours
Ritual
51-200 employees
Produces traceable, high-quality multivitamins
Compensation Overview
$91k - $150kAnnually
Mid, Senior
Hollywood, Los Angeles, CA, USA
Hybrid position requiring in-office presence.
- BS/BA, preferably in the Business or Marketing field. MBA preferred.
- 3+ years experience as a leader of complex cross-functional projects.
- Innovation, Product Marketing and Development, Brand Management, or Entrepreneurship experience
- Proven ability to lead and sell cross-functionally
- CPG new product development and introduction experience strongly suggested.
- VMS experience is a plus
- Experience with financial assessment exercises
- Consumer Insights experience is a plus.
- Lead and inspire cross-functional teams in the development of new women's wellness supplements, from initial concept through to commercialization.
- Partner with the Project Management Office to shape project timelines, mitigate risks, and ensure clear communication.
- Craft inclusive and clear briefs to empower all teams, from Creative to Packaging Engineering.
- Serve as the central point of contact, fostering collaboration and alignment among all stakeholders throughout the innovation process.
- Collaborate with the Consumer Insights team to conduct comprehensive research, identifying trends, consumer insights, and the competitive landscape.
- Use this data to pitch new products and develop a forward-thinking innovation roadmap.
- Analyze market data to forecast market size, revenue potential, and ROI for new product launches.
- Work closely with Finance, Sales, and Brand Marketing teams to establish cost targets and pricing strategies that align with our strategic goals.
- Partner with scientific and technical teams to translate complex scientific concepts into compelling and accessible consumer-facing ideas and claims that resonate with diverse audiences.
- Build and nurture strong relationships across various teams, including Project Management, Scientific Affairs, Regulatory Affairs, Product Development, Brand Marketing, Sales, Impact, and Creative, to collaboratively ensure the success of each project.
- Foster a culture of continuous learning and innovation by exploring new formulas, advanced delivery technologies, and unique value propositions.
Ritual produces high-quality multivitamins that are traceable and designed for health-conscious individuals, including women, men, and expectant mothers. Their products are vegan-friendly, gluten-free, non-GMO, and free from artificial additives. Ritual stands out in the nutraceutical market by providing a fully transparent supply chain, disclosing ingredient sources and supporting studies, which appeals to consumers who want to know what they are consuming. The company offers multivitamins tailored to different demographics and operates on a direct-to-consumer model, selling primarily through its website with options for individual purchases or subscription plans for regular deliveries. Ritual's goal is to promote health and wellness through scientifically formulated vitamins while ensuring customer trust and convenience.
Company Stage
Series B
Total Funding
$54.3M
Headquarters
Sunnyvale, California
Founded
2015
6 month growth
↑ 7%1 year growth
↑ 7%2 year growth
↓ -6%
Simplify's Take
What believers are saying
- Ritual's innovative marketing campaigns, such as the one with Giant Spoon, enhance brand visibility and consumer engagement.
- The company's expansion into prenatal vitamins and new supplements like Choline demonstrates its commitment to addressing diverse health needs.
- Ritual's strong financial backing and strategic advisory appointments, like Arthur Hayes, position it well for future growth and innovation.
What critics are saying
- The crowded nutraceutical market means Ritual must continuously innovate to maintain its competitive edge.
- Dependence on a direct-to-consumer model could limit market reach compared to competitors with broader distribution channels.
What makes Ritual unique
- Ritual's fully traceable supply chain and transparency in ingredient sourcing set it apart in the nutraceutical market, appealing to health-conscious consumers.
- The company's focus on scientific rigor and research-backed formulations ensures high-quality, effective products, unlike many competitors who may not prioritize these aspects.
- Ritual's direct-to-consumer model, with subscription options and free shipping, provides convenience and fosters customer loyalty, distinguishing it from traditional retail-based competitors.