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AstraZeneca

Global pharmaceutical company developing prescription medicines

Director, US Brand Communications

PR & CommunicationsUpdated on Nov 5
Full-timeBoston, MA, USA

About the Job

Requirements

  • A bachelor's degree in communications, journalism, public relations, marketing, life sciences or a related field is required.
  • At least 8 years of progressive communications experience, including significant responsibility for brand, product, therapy-area or launch communications in a regulated environment, is required.
  • Demonstrated ability to apply generative artificial intelligence and emerging digital tools to communications strategy, content development, audience insights and optimization, using sound judgment around accuracy, human oversight, responsible use and compliance, is required.
  • Experience leading integrated communications strategies across media, digital/social, employee and executive channels is required.
  • Ability to counsel senior leaders, influence cross-functional teams and operate effectively in complex matrix organizations is required.
  • Strong scientific and business writing skills, including the ability to translate complex clinical and technical information into clear, audience-relevant communications, are required.
  • Experience with issues management, media strategy, spokesperson preparation, agency leadership, budgeting and communications measurement is required.
  • Strong project leadership, judgment and organizational skills, including the ability to manage overlapping milestones and shifting priorities, are required.
  • Working knowledge of pharmaceutical or biotechnology legal, regulatory and compliance review requirements is required.
  • Ability to travel for business meetings, medical congresses and launch activities as needed is required.
  • Ability to use a computer; communicate by phone, video and electronic messaging; engage in problem-solving, analysis and dialogue; collaborate with others; and maintain general availability during standard business hours, with or without reasonable accommodation, is required.

Responsibilities

  • Lead integrated U.S. communications strategies for assigned brands, indications and pipeline assets, including pre-launch shaping, launch readiness, lifecycle milestones and disease-awareness priorities.
  • Own the communications milestone map and news-flow plan across regulatory, clinical-data, congress and launch moments; identify opportunities, dependencies and issues early and coordinate readiness plans.
  • Serve as a trusted communications advisor to therapeutic-area, franchise, brand and launch leaders; translate business priorities and complex scientific information into clear narratives, messages, proof points, Q&A and leader materials.
  • Plan the coordinated cascade for priority moments across media, executive communications, employee communications, advocacy, policy and digital/social channels in partnership with the appropriate channel owners.
  • Develop proactive external and thought-leadership approaches for assigned portfolios, support spokesperson preparation, and lead brand-level issues preparedness and response in alignment with U.S. and enterprise Corporate Affairs teams.
  • Partner with Patient Advocacy and cross-functional colleagues to incorporate patient and community perspectives into disease education, launch and lifecycle communications, consistent with compliance requirements.
  • Collaborate with Marketing, Medical Affairs, Regulatory, Compliance, Market Access, Patient Services, Global Product Communications and U.S. Corporate Affairs to align market plans with approved enterprise narratives and review processes.
  • Leverage approved artificial intelligence and emerging digital tools to strengthen brand communications strategy and execution, accelerate content development and adaptation, optimize audience engagement and improve workflow efficiency, with appropriate human oversight and adherence to legal, regulatory, privacy and compliance requirements.
  • Set clear agency objectives, scopes, budgets, deliverables and success measures; direct agency work and ensure high-quality, efficient execution.
  • Define meaningful communications objectives and measures, evaluate performance and stakeholder response, and apply insights to improve portfolio and launch communications.

Desired Qualifications

  • Rare disease experience and knowledge of patient and advocacy communities.
  • Experience supporting regulatory approvals, new indications, major data milestones or product launches.
  • Experience working across U.S. market and global product communications teams.

About the Company

AstraZeneca

Global pharmaceutical company developing prescription medicines

AstraZeneca develops and markets prescription medicines and vaccines worldwide, with a focus on oncology, cardiovascular/metabolic, respiratory, and infectious diseases. Its products work by targeting specific biological pathways or cells, using small-molecule therapies, biologics, and vaccines to treat diseases or prevent infections. It differentiates itself through its dual heritage from Sweden and the UK, a broad pipeline, and strong R&D and collaborations that move from discovery to patient access. Its goal is to improve people’s health by discovering, developing, and delivering medicines and vaccines to patients worldwide.

Company size
10,001+
Company stage
IPO
Headquarters
Cambridge, United Kingdom
Founded
1913

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