Multilingual SEO & Digital Marketing Specialist

SEO & Digital Marketing Specialist – Global Wave Group

Location: Albany, Auckland (Office based)

Working hours: 10 A.M. – 6:30 P.M. from Monday to Friday

Reports to: Global Marketing Manager

Role Purpose

The SEO & Digital Marketing Specialist is responsible for growing our organic presence and supporting digital marketing activities across selected international markets.

The role combines SEO, content, localisation, website optimisation, analytics, and market-specific digital marketing support. You will conduct keyword and competitor research, identify opportunities within your native-language market, create and optimise content, maintain foreign-language website pages, monitor performance, and work with international marketing colleagues to drive traffic, brand awareness, and client acquisition.

The working language internally is English, while most market-facing content will be created in your native language.

Key Responsibilities

• Conduct keyword research, keyword-gap analysis, and competitor research to identify SEO opportunities in the assigned market.

• Develop and implement keyword-focused content plans based on search intent, market demand, and competitor performance.

• Create, localise, optimise, and publish high-quality native-language website content, blog articles, and landing pages in WordPress.

• Optimise on-page SEO, including titles, meta descriptions, headings, internal links, schema, image alt text, and readability.

• Track organic performance using Google Search Console, GA4, SEMrush, and relevant tools, and adjust strategies based on traffic, rankings, CTR, and conversions.

• Collaborate with international marketing, content, and development teams to maintain and grow foreign-language websites and campaigns.

Essential Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Linguistics, Business, PR, English, Technical Communications, or a related field.

• At least 1 year of relevant experience in SEO, digital marketing, content marketing, or keyword-focused website content.

• Strong understanding of SEO fundamentals, including keyword research, search intent, on-page optimisation, and content performance.

• Practical experience using SEO tools such as SEMrush, Google Search Console, and Google Analytics.

• Excellent writing and editing skills.

• Fluent English for daily communication
  (C1 or C2 CEFR / IELTS 7+).
  
• Native-level proficiency in at least one of the following languages:

• Arabic
• Latin American Spanish

• Korean

• Brazilian Portuguese

• Malay

• French

• Strong understanding of the culture, audience behaviour, and digital environment of the relevant native-language market.

Benefits

• Competitive salary with a performance-based discretionary bonus. 

• Career growth opportunities within a fast-growing international business. 

• Free on-site parking for employees. 

• Well-stocked staff pantry with complimentary food and drinks. 

• Regular team-building activities to strengthen collaboration, connection, and engagement. 

• Company celebrations for major cultural and seasonal festivals throughout the year. 

• Monthly employee birthday celebrations.

Please Note

• Applicants are encouraged to provide examples of previous work, such as website content, blog articles, landing pages, SEO projects, or other published work.

• Please clearly specify the languages you speak and your proficiency level in your application.

• An on-site practical assessment may be conducted during the interview process to assess writing, SEO, keyword research, and analytical skills.