The Asana marketing team is focused on driving growth and building a brand that customers love. We focus not only on driving ARR/pipeline and acquiring users, but also on creating content and campaigns targeted to net new accounts and also nurturing existing teams and driving them to upgrade. Our team is growing rapidly, and includes team members focused on revenue marketing, product marketing, content creation, partnerships, ads, and lifecycle marketing.
The EMEA Channel and Growth Markets Marketing Manager will be responsible for defining our approach to partner marketing across EMEA as well as our approach to marketing in our most important growth regions. They will collaborate with regional channel leadership, sales leadership, SDR, BDR and x-functional marketing teams to design, build and execute Asana’s Channel and Growth Markets marketing strategy. In this brand new role, you’ll have the opportunity to build a strategy and approach from scratch.
This role is based in our London office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you’re interviewing for this role, your recruiter will share more about the in-office requirements.
What you’ll achieve
Channel Marketing
- Design, build and execute the regional partner marketing strategy in partnership with regional channel leadership:
- Marketing to partners to attract new partners into the Asana ecosystem
- Marketing with partners to generate demand and scale our business
- Own execution of partner activations at flagship events, Work Innovation Summit, across Europe. Own partner MDF and allocation, and impact tracking of partner marketing activities
- Scale regional activities and approach with partners for hyper relevancy in local markets, defining approach and metrics of success
Growth Markets
- Drive and accelerate pipeline growth for Benelux, Nordics and other tier 2 regions by developing and executing a full funnel, integrated marketing strategy including campaigns, webinars and events.
- Partner with x-functional marketing stakeholders (Global Campaigns, Demand Generation, Growth/Paid Media, Product Marketing, Content, Brand Events, Executive Programs/Executive Briefing Center, and more) to identify areas of collaboration to optimise pipeline generation in region
- “Glocal” approach - interact and promote global campaigns to the region and drive impact in partnership with sales, localise as necessary
- Serve as the key liaison between the Marketing and Revenue teams, establishing yourself as the trusted marketing partner for revenue leaders in Northern Europe.
- Take ownership of marketing pipeline targets for Northern Europe and support overall business objectives by effectively utilizing marketing levers.
- Representing marketing with regional sales leadership and co-owning regional pipeline strategy with SDR/ BDR and Channel
- Activating the Asana Community in region in partnership with Community Team
About You
- Track record of success scaling marketing strategies across Europe with particular focus on growth and emerging markets
- Over 7 years experience in enterprise software sales and strong understanding of indirect partner sales within a Saas environment
- Operationally strong, able to build strategy from scratch in partnership with key stakeholders
- Highly collaborative, effective partner across the team; comfortable operating within matrixed and highly ambiguous environment
- Strategic Thinker: You have a strong ability to think strategically and have experience in building full-funnel, integrated marketing strategies
- Channel Marketing Expertise: You have a deep understanding of channel marketing and can tailor marketing programs to work effectively with partners
- Results & Data Driven Mindset: You have a track record of delivering measurable results and optimizing marketing efforts based on data-driven insights. You possess strong analytical skills and can tell a narrative based on data.
- Strong Communication and Presentation Abilities: You are an effective communicator and can confidently present marketing strategies to stakeholders
At Asana, we’re committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you’re interested in this role and don’t meet every listed requirement, we still encourage you to apply.
What we’ll offer
Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we’re committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.
For this role, the estimated base salary range is between £93,000 - £119,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.
In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you’re interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.
We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options to cater to your dietary preferences
These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you’re interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.
About us
Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune’s #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.
We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations.
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