Associate Director
CP Axtra
Associate Director
CP Axtra
Wholesale and retail distributor with omnichannel
CP Axtra · Bangkok, Thailand · Full-time · Posted 2026-10-21
Workplace: on_site
Commercial Strategy and Performance
Define and execute the Axtra Club commercial strategy and operating model to establish a differentiated member proposition, support phased business expansion, and enable the commercial organization to scale with the business
Lead commercial business planning and performance management to deliver approved sales, gross profit, margin, inventory, membership, and commercial contribution objectives, making timely portfolio and investment trade-offs where required
Merchandising and Member Proposition
Direct category and merchandising strategies across all merchandise portfolios to optimize assortment, value proposition, pricing, promotions, space allocation, product availability, and category productivity according to member needs and business priorities.
Govern the development and lifecycle management of own-brand and differentiated products to strengthen member value, product quality, exclusivity, profitability, and competitive positioning.
Lead strategic sourcing and supplier development to build a competitive domestic and international supply base, improve commercial terms, secure product availability, and manage supplier concentration, quality, compliance, and continuity risks.
Commercial Planning and Customer Growth
Oversee commercial planning, pricing, promotion, assortment, space planning, sales analysis, and commercial operations to ensure that commercial decisions are insight-led, coordinated, and effectively executed across channels and locations.
Shape membership and omnichannel commercial strategies to accelerate member acquisition, engagement, retention, renewal, digital adoption, and personalized customer communication throughout the member lifecycle.
Business Governance & Team Management
Establish commercial governance, management routines, policies, controls, and decision frameworks to improve performance transparency, accountability, data quality, operational consistency, and compliance with corporate and regulatory requirements
Build and lead a high-performing commercial leadership team by clarifying accountability, developing commercial capabilities, managing performance, and establishing succession pipelines for critical roles.
1. Business
Deliver annual net sales, gross profit, commercial contribution, and margin performance in line with the approved Axtra Club business plan
Achieve category-level sales, margin, inventory productivity, and assortment performance targets across all merchandise portfolios
2. Customer
Achieve annual targets for member acquisition, active membership, renewal, retention, and member lifetime value
3. People
Maintain high employee engagement and leadership capability across teams
4. Process
Deliver own-brand launches, sourcing initiatives, assortment reviews, and commercial planning cycles within approved timelines
Health Insurance – At Makro PRO, we care about your health! Group insurance from a top insurance company is included in your benefits—OPD, IPD, Emergency OPD
Provident Fund – Makro PRO cares about your long-term plan! We offer 3% provident fund.
Year-end bonus – We include variable and performance bonus for our employees.
Gym Facilities – Our Head office has a fitness center, yoga room, and recreational space. Enjoy Bangkok scenery and work your body!
Attractive Vacations days – Enjoy our attractive annual leave of 20 days!
No overtime – We work 5 days a week. We set our own goals and deadlines.
Cool hardware – New MacBook. The tool to help you be the best of yourself.
Free car parking space – No more stress or extra cost if you drive to work. We offer free parking space for our employees.
Best Culture
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CP Axtra runs wholesale and retail networks in Thailand and across Asia, with two main segments: Makro for B2B wholesale and Lotus's for B2C retail in hypermarkets and supermarkets. It sources goods from suppliers and sells them through its stores and online channels, while also earning from leasing mall space; digital tools like the Makro PRO app and partnerships with Cainiao and Microsoft help manage inventory and personalize shopping. The company combines a large B2B wholesale ecosystem with a broad B2C retail footprint and a unified omnichannel experience to connect physical and online shopping. Its goal is to become a leading RetailTech company in Asia by improving supply chains, expanding its omnichannel reach, and growing its ecosystem of stores, online services, and mall spaces.
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