Praytell
Integrated PR and communications agency
Account Director - Corporate Communications
+ Employee Stock Ownership Plan + 401(k) company match + Take-home exercise stipend
Hybrid work is required; candidates must meet the role's location requirement.
About the job
- Ability to provide thoughtful, actionable counsel on complex business challenges.
- Ability to anticipate reputational risks, emerging issues, and stakeholder concerns.
- Ability to build enduring relationships with senior client stakeholders.
- Expertise in executive communications and thought leadership; business and trade media relations; financial, diversity, equity, and inclusion; sustainability communications; corporate reputation and issues management; and internal communications.
- Ability to manage account financial performance, including budgets, forecasts, scopes, and profitability.
- Ability to drive team workflows and operational excellence.
- Ability to support resourcing and hiring decisions and build high-performing teams.
- Ability to coach and mentor team members through feedback and career development conversations.
- Ability to lead client and executive-level communications and strategic discussions.
- Ability to advise C-suite executives and leadership teams on messaging, positioning, and strategic communications.
- Ability to develop executive messaging, corporate narratives, speeches, media materials, thought leadership, and internal communications.
- Ability to build compelling presentations and lead executive meetings, workshops, and presentations.
- Ability to evaluate brand perception, stakeholder sentiment, media landscapes, and competitive positioning.
- Ability to develop integrated corporate communications, media relations, internal communications, issues preparedness, and crisis communications strategies.
- Ability to lead executive and financial communications for funding announcements, acquisitions, earnings, executive transitions, and strategic milestones.
- Ability to shape corporate narratives around company purpose, innovation, growth, and business milestones.
- Ability to position executives and organizations as trusted industry leaders through bylines, original content, and strategic points of view.
- Ability to drive executive visibility through speaking opportunities, media engagements, award strategies, and executive platforms.
- Ability to create reputation-building integrated campaigns.
- Ability to analyze media, reputation, and stakeholder insights and provide actionable recommendations.
- Ability to establish success metrics, evaluate program performance, and optimize strategies based on results.
- Inspire client confidence and momentum while helping clients navigate complex business challenges.
- Serve as a trusted advisor by providing candid feedback, sound judgment, and clear recommendations.
- Build and maintain relationships with senior client stakeholders.
- Lead integrated corporate communications programs across executive, media, financial, diversity, equity and inclusion, sustainability, reputation, issues, and internal communications.
- Manage the financial performance of multiple accounts.
- Drive team workflows and operational excellence to deliver projects efficiently and with high quality.
- Partner with leadership on resourcing and hiring decisions.
- Coach and mentor team members through regular feedback and career development conversations.
- Lead day-to-day and executive-level client communications.
- Support agency leaders in advising C-suite executives and leadership teams.
- Develop and refine executive messaging, corporate narratives, speeches, media materials, thought leadership, and internal communications.
- Build presentations communicating business challenges, strategic recommendations, and measurable outcomes.
- Lead executive meetings, workshops, and presentations.
- Evaluate brand perception, stakeholder sentiment, media landscapes, and competitive positioning.
- Develop integrated corporate communications, media relations, internal communications, issues preparedness, and crisis communications strategies.
- Lead communications for funding announcements, acquisitions, earnings, executive transitions, and other strategic milestones.
- Shape corporate narratives around company purpose, innovation, growth, and key business milestones.
- Position executives and organizations as trusted industry leaders through bylines, original content, and strategic points of view.
- Drive executive visibility through speaking opportunities, media engagements, award strategies, and executive platforms.
- Create reputation-building campaigns connecting corporate storytelling with business objectives and consumer-facing programming.
- Analyze media, reputation, and stakeholder insights to identify trends, risks, and opportunities.
- Present executive-ready insights and recommendations linking communications outcomes to business impact.
- Establish success metrics, evaluate program performance, and optimize strategies based on results.
About the company
Praytell combines earned, owned, social, and paid media into a single, integrated communications offering for lifestyle, beverage, technology, and global brands. Its services span strategy, storytelling, media relations, social content, and paid media to help brands reach audiences. The Passion Project donates over $1 million in pro-bono work to nonprofits, and its Corporate Allyship practice guides brands toward responsible, inclusive business. With multiple offices and industry awards, Praytell aims to help brands tell compelling stories, achieve measurable results, and advance the field of public relations in the current era.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
null
Founded
2013
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Simplify's Take
What believers are saying
- Choose Chicago hired Praytell for US communications, influencer strategy, and generative search in 2026.
- Praytell won 2026 SABRE honors, including U.S. Agency of the Year and two DICK'S awards.
- Senior hires Catherine O'Neill and Paige Weber strengthen creator, paid media, and media relations capabilities.
What critics are saying
- Praytell's June 2026 CEO transition from Andy Pray to Beth Cleveland risks client churn.
- Singapore's six-person Asia launch on July 14, 2026 strains execution if growth outruns staffing.
- Independent agencies face commoditization; Weber Shandwick and FleishmanHillard can outbid and outscale Praytell.
What makes Praytell unique
- Praytell unites media, creators, and social inside one Influence Department.
- Project Worldwide backing gives Praytell international reach across North America, Europe, Asia, and Australia.
- Its Creative That Earns model blends earned, owned, paid, and influencer work for global brands.
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Benefits
Health Insurance
Company Equity
401(k) Retirement Plan
401(k) Company Match
Paid Holidays
Employee Assistance Program
Parental Leave
Fertility Treatment Support
Family Planning Benefits
Professional Development Budget
Training Programs
Company News
Praytell expands influence team with two senior hires. Praytell adds Catherine O'Neill and Paige Weber as it brings media, creators and social under one Influence Department. Praytell is expanding its Influence Department with two senior hires, bringing media relations, creator marketing and social under one leadership structure. Catherine O'Neill joins from Village Marketing as SVP of Creator Marketing & Paid Media, while Paige Weber joins from FleishmanHillard as SVP of Media. EVP Ciara Benko continues to lead the department. The change is more meaningful as an operating-model decision than as a headline-grabbing agency move. Praytell is formalizing a structure in which earned media, creators and social are planned together, while also adding senior specialists to run the individual disciplines. For clients, the test will be whether that structure produces clearer accountability and better cross-channel execution, rather than simply putting several services under a new department name. Table of contents. Jump to each section: What Praytell is changing. Praytell's expanded department places three disciplines that agencies have historically sold and staffed separately inside one operating group. Benko oversees the combined team, with O'Neill responsible for creator marketing and paid media, Weber leading media, Danielle Moreno leading creator marketing operations, and Sofia Gomes leading social. The agency is also expanding the services attached to the group, including its Influence Mapping work, a network of journalists and creators used for planning, and an AI-assisted forecasting product called PulseCheck. Those tools are supporting details, however. The larger organizational signal is the decision to treat media, creators and social as parts of the same influence problem rather than separate channel briefs. Benko summarized the premise in the announcement: "Influence today is about resonance and trust." That framing matches Praytell's broader research agenda around fragmented media, creator credibility and the role of personalities in shaping how audiences process information. 3,600 weekly media users across the United States, United Kingdom and Australia were surveyed for Praytell's 2026 research with YouGov, according to The Personality Era. Key takeaways. * Praytell is combining media, creator marketing and social under one Influence Department led by Ciara Benko. * Catherine O'Neill and Paige Weber add senior leadership from Village Marketing and FleishmanHillard. * The strategic value will depend on whether the integrated structure improves planning and accountability for clients. Why the structure matters for clients. The practical appeal is straightforward. A campaign can now move from earned-media planning into creator activation, social distribution and paid amplification without being handed between separate practice leaders. That can reduce duplicated briefing and make it easier to decide which audience needs a journalist, a creator, a brand-owned channel or some combination of the three. The structure also reflects a harder media-planning problem. Praytell's own research argues that audiences increasingly evaluate who is delivering a message alongside the message itself. The agency says independent creators and traditional journalists are now close in their ability to change opinions, which pushes communications teams to think across sources of authority instead of defaulting to an earned-media-first hierarchy. 70% of US respondents said undisclosed AI use reduced their trust in a brand, according to Praytell's 2026 research with YouGov. That does not mean every PR brief should become a creator campaign. It does mean the line between media relations, creator strategy and social distribution is increasingly an operating question. Clients need agencies to make trade-offs across those channels, not simply offer each one as an adjacent service. The competitive question is integration, not novelty. Praytell is part of Project Worldwide, so it sits between large global network agencies and smaller independent specialists. Its current model can be compared with integrated communications players such as Weber Shandwick, FleishmanHillard, Golin and MSL, although these are category comparisons rather than exact size peers. | Agency | Why it is relevant to this category | | Praytell | Project Worldwide agency formalizing media, creator and social work inside one Influence Department. | | Weber Shandwick | Large integrated communications agency that competes for cross-channel brand and reputation work. | | FleishmanHillard | Large integrated communications agency and the previous employer of Praytell's new media lead. | | Golin | Integrated PR and communications agency competing for brand, earned and social briefs. | | MSL | Integrated communications network competing across earned, influence and brand reputation work. | The distinction, then, is not that Praytell discovered integration. Most major communications networks already sell some version of it. The more relevant question is whether Praytell can make the integration operationally visible to clients through one leadership structure, shared planning tools and fewer internal handoffs. That is where the two hires matter. O'Neill arrives with creator and paid-media experience, while Weber brings a long media-relations background. Their roles give the department dedicated senior ownership on both sides of a channel mix that agencies often describe as integrated but still manage through separate teams. What the expansion does not prove. The announcement does not provide client-retention data, campaign-performance comparisons or financial results showing that the new structure is better than a more traditional practice model. Praytell says demand for creator-generated content has grown sharply, but that is a company-reported demand signal, not independent evidence that the reorganized department will improve outcomes. The move should therefore be read as organizational investment, not a market shift. Praytell is betting that brands increasingly want one senior team to decide how earned media, creators and social work together. That is a credible direction in a fragmented media environment, but its value will show up in client delivery, not in the department chart itself. For communications leaders evaluating agencies, the useful question is practical: who owns the integrated plan when channel priorities conflict? Praytell's latest structure gives a clearer answer than before. Whether it produces stronger work will depend on how consistently that answer holds once briefs, budgets and measurement enter the room. Need help getting media coverage? Content Collision is a PR agency specializing in earned media for brands across APAC and the Middle East. ContentGrip has secured placements in 5,000+ stories for more than 280 companies. Book a discovery call Apply this article to your work Tell ContentGrip who you are - ContentGrip'll turn this into specific next steps for you. The more specific, the sharper your insights. Vague: "grow my business" Good: "land 2 fintech PR retainers in SEA by Q3"
Praytell to handle US communications for Choose Chicago. Praytell's appointment comes as destination marketing organization restructures its global communications agency roster. CHICAGO - Praytell has been selected to handle US communications for Choose Chicago as the destination marketing organization restructures its global communications agency roster. The appointment follows a strategic review of Choose Chicago's marketing and agency structure that resulted in a new communications model spanning local, national and international markets. The organization named new agency partners in the US, Brazil, France, Germany, Austria, Switzerland and Mexico, while renewing partnerships in the UK and Canada. Praytell will oversee an integrated communications program spanning earned media, influencer strategy, creative development, content strategy and localized communications. Initial priorities include supporting Choose Chicago's "Never Done. Never Outdone." brand platform, highlighting the city's 77 neighborhoods and strengthening the destination's presence in generative search. The expanded agency roster includes Spotlight in Brazil, B World Communication in France, Kaus Media Services in Germany, Austria and Switzerland, and CWW Mexico. Choose Chicago retained The PC Agency in the UK and Fathom Co. in Canada. "As we continue building on Chicago's momentum as one of the world's premier visitor destinations, it's critical that we have best-in-class partners telling our story in every corner of the globe," said Choose Chicago president and CEO Kristen Reynolds. "Our new agency partners bring deep expertise in destination marketing, strong relationships within their respective markets, and a shared passion for showcasing everything that makes Chicago an incredible place to visit, meet, and explore." Article tags News direct to your inbox The agency playbook. The PR industry's most comprehensive listing of firms from every region and specialty.
Praytell, a creative communications agency, has launched an Asia office in Singapore and appointed Debbie Chin as Executive Vice President for the region. The expansion marks the midsize agency's presence across North America, Europe, Asia, and Australia. Chin brings over 25 years of global communications experience, having worked with major companies including Unilever and P&G across London, Shanghai, and Singapore. She joins from Weber Shandwick, where she led global communications for multinational consumer portfolios. The Singapore office will house a team of six marketing and communications professionals. It will support global brands navigating Asian markets whilst serving brands expanding into the US. Praytell will operate from Project Hub at The Concourse, collaborating with sister agencies within the Project Worldwide alliance. Praytell previously expanded into the Asia-Pacific region in 2021 with a Melbourne office.
Praytell expands globally with launch in Asia; appoints Debbie Chin to Lead Asia office. As an established leader in creative communications for global brands, Praytell expands its global presence in Asia with headquarters in Singapore operating alongside Project Worldwide agencies George P. Johnson and DARKHORSE. NEW YORK, July 14, 2026 (GLOBE NEWSWIRE) - Praytell, the creative communications agency known for "Creative that Earns" work spanning PR, social, creative, and influencer campaigns for global brands including Burger King, Wingstop, and Destination Canada, today announced its expansion into the Asian market with the opening of a new office in Singapore. Leading the new operation is industry veteran Debbie Chin, who joins the agency as Executive Vice President (EVP), Asia. This expansion marks a significant step forward in Praytell's global ambitions, as the midsize agency now spans North America, Europe, Asia and Australia. Strategically positioned in Singapore, Praytell's Asia hub delivers a combination of hyper-local intelligence and global innovation. The office is uniquely built to support global brands navigating complex Asian markets, while simultaneously serving as a launching pad for brands looking to expand into the U.S. and beyond. Leveraging deep expertise across China, Japan, Thailand, and Korea, Chin will drive global brand strategy alongside regional specialists, helming an integrated, growing team of six marketing and communications professionals supercharged by Praytell's global creative, strategy, and insights teams. "Launching in Asia is a massive step forward in our global journey," said Beth Cleveland, CEO of Praytell. "While much of the industry is consolidating, we are actively investing in growth. With Debbie leading the charge from Singapore, we are pairing our independent, agile spirit with her deep regional expertise to deliver the innovative, localized storytelling that global brands need right now." Chin brings more than 25 years of global communications experience across London, Shanghai and Singapore. She has partnered with some of the world's leading companies across FMCG, luxury, beauty and lifestyle, including Unilever and P&G, helping brands navigate change, build reputation and drive growth through strategic thinking, creativity and integrated communications. Chin joins from Weber Shandwick where she led global comms for major multi-national consumer portfolios and she brings over 25 years of experience driving strategy across London, Shanghai, and Singapore for giants like Unilever and P&G., collaborating closely with headquarters in Japan to shape communications strategy and working with teams across markets to bring it to life locally. "Joining Praytell at this moment of global growth is an incredible opportunity," said Debbie Chin, EVP of Asia. "Singapore sits at the crossroads of global business, and brands today are looking for deep local insights paired with world-class innovation. I'm thrilled to bring Praytell's global centers of excellence to Asia, and to combine our best-in-class capabilities with genuine regional fluency to drive smart, culture-first impact for our clients." The launch of Praytell Singapore creates a powerful, integrated collaboration point within the Project Worldwide alliance, which helps brands build meaningful brand experiences by connecting expertise across marketing, communications, entertainment, strategy, and innovation. Based within Project Hub at The Concourse in Singapore, Praytell will unite its creative communications capabilities with the unique regional strengths of sister agencies including global experience marketing agency George P. Johnson and cultural brand experience agency DARKHORSE. This collaborative ecosystem offers the Asian market an unparalleled, multidisciplinary suite of capabilities that enable brands to tell breakthrough stories that earn attention and engage audiences across digital and IRL platforms. "In today's fragmented landscape, clients are increasingly demanding seamless, cross-disciplinary innovation," said Ben Taylor, CEO of Project Worldwide APAC. "Bringing Praytell's world-class earned and creative capabilities into Asia is a key accelerator for Project's global growth ambitions. By partnering Praytell's independent, agile spirit with our established regional footprint, we are delivering the complete, hyperconnected creative ecosystem that global brands need to win." To foster smart and strategic global expansion, Chin will also join Praytell's recently launched Global Impact Team. This specialized leadership group includes CEO Beth Cleveland, President Katelyn Driscoll, CFO Akash Desai, EVP and Australia Lead Zoe Watson, EVP and Travel Practice Lead Jamie Simpson, and Project Chief Growth Officer Charles Robinson, who work collectively to support Praytell's overarching global growth and cross-border connectivity. Praytell successfully expanded into the APAC region in 2021 under the leadership of longtime Praytell leader Zoe Watson and the launch of its Melbourne office. Watson has since grown the agency into a multi-million dollar operation expanding to a second office in Sydney and attracting clients including Kmart, Converse, OpenTable and AllTrails. Project Worldwide was founded in 2010 and is comprised of 13 agencies, 45 offices and 2,300 employees around the globe. Praytell's expansion into Asia is part of the alliance's strategic plan to expand and build its integrated marketing offering globally. ABOUT PRAYTELL Praytell is a creative communications agency that drives influence by taking a remixed approach to earning attention across channels and platforms. Chemicalspressreleases blend tried-and-true tactics with what's new and next to craft unexpected, culturally inspired campaigns that influence audiences, shape opinions, and spark conversations. Praytell's Creative That Earns Methodology delivers real attention with real impact for leading brands like Stanley 1913, Burger King, BWH Hotels, Peet's Coffee, Propel, Muscle Milk, Singapore Tourism Board, and Clairol. Learn more at praytellagency.com. Praytell expands globally with launch in Asia. Leading the new operation is industry veteran Debbie Chin, who joins the agency as Executive Vice President (EVP), Asia. Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Chemicalspressreleases do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
LONDON: Praytell has named Miranda Mitchell as its U.K. MD, as the firm eyes "targeted growth in the region."