Lead Content Planner

Responsibilities:

Content Strategy & Planning

• Develop and execute weekly and monthly content calendars for livestream programming.
• Identify content opportunities, trends, and audience insights to inform planning decisions.
• Create end-to-end content concepts and show frameworks for various livestream formats (entertainment, commerce, educational, creator-led, etc.).

Programming & Execution

• Oversee the planning and rollout of key live campaigns, peak seasons, and thematic events.
• Coordinate with Creators, KOLs, Partners, and internal teams to deliver high-quality and on-brand livestream content.
• Ensure all content elements (scripts, run-downs, creative assets, talking points) are prepared ahead of each show.

Performance Optimization

• Monitor livestream performance metrics (CTR, retention, watch time, GMV, conversion).
• Run content reviews and post-mortems to identify improvement points.
• Propose content optimization strategies such as improvements in storytelling, pacing, anchors, creator selection, and formats.

Cross-functional Collaboration

• Work closely with Creator Management, Live Stream, and Ops Teams to align on content direction and resources.
• Collaborate with the Commercial team to align content with category priorities and sales targets.
• Ensure seamless operational execution across teams for all live shows.

Requirement

• Bachelor’s degree in Marketing, Communications, Marketing Communication or a related field
• Min 2 years experience of live commerce or live marketing ideally in E-Commerce
• The ability to work and thrive in a fast-paced, rapidly changing work environment
• Strong interest in digital marketing tools and tactics, include knowledge of social media.
• Be Creative, keep up with the latest trend
• Strong writing, communication and analytical skills
• Able to work independently and teamwork, result-oriented
• Willing to be placed in Bekasi, Jawa Barat