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Full-Time

Associate Merchant

Posted on 5/30/2024

Reformation

Reformation

501-1,000 employees

Sustainable fashion brand offering eco-friendly clothing

Hardware
Energy
Social Impact
Consumer Goods

Mid

Culver City, CA, USA

Category
Product Management
Product Strategy
Product
Required Skills
Sales
Communications
Marketing
Requirements
  • 2-4 years of Merchant / Buying experience at a retailer / e-commerce company
  • Proven business and strategic acumen
  • Analytical and Math Skills specific to merchandise planning
  • Knowledge of OTB management and financial modeling
  • Strong Excel Knowledge
  • Eye for product trend
  • Attention to detail
  • Can-do, positive attitude
  • Strong interpersonal and communication skills
  • Experience working in Women’s Apparel is a plus!
Responsibilities
  • Analyze product performance weekly and identify key trends and opportunities that drive sales and buyer acquisition. Also, identify what doesn’t work for our customer and action upcoming product plans as needed. Present these findings weekly to cross functional team
  • Analyze seasonal assortment of products within your category (what works, what doesn’t), use the data to create a strategy for future seasons and provide actionable recommendations
  • Communicate product strategies to ensure all cross functional teams are aware of on-going launches and courses of action
  • Research and assess the competitive landscape to inform product strategy and provide insight into market opportunities
  • Harbor a deep understanding of our current and evolving core customer base as well as the market
  • Partner with Planning to closely manage the open to buy
  • Identify and implement new initiatives to optimize weekly sales and margins
  • Develop and present monthly and seasonal lineplans
  • Partner with design to develop cohesive monthly product assortment plans
  • Partner with design to identify and develop new product opportunities that will be true to the Ref aesthetic while also bringing in a new customer
  • Partner closely with production and supply chain to prioritize business needs
  • Partner closely with Ecomm and Marketing teams to coordinate product launches, Newsletter, Waitlist, Site Merchandising and Preorder Strategy
  • Track SKU-level sales, inventory and outstanding orders on a daily basis, making adjustments to hit sales & inventory targets
  • Identify and improve workflow opportunities

Reformation focuses on sustainable fashion by offering eco-friendly clothing options in a market known for its environmental impact. The company provides a range of stylish clothing items, including jeans, dresses, and wedding attire, while also releasing seasonal collections to align with current fashion trends. Reformation operates both online and in physical retail stores, ensuring a seamless shopping experience without extra charges at checkout. By using a direct-to-consumer sales model, Reformation maintains control over its brand and customer experience, which helps reduce costs and offer competitive pricing. The company promotes sustainability through initiatives like encouraging customers to recycle their clothing in exchange for store credit, fostering customer loyalty. Reformation's goal is to clean up the fashion industry by making stylish, eco-friendly clothing accessible to environmentally conscious consumers.

Company Stage

Series B

Total Funding

$37M

Headquarters

Vernon, California

Founded

2009

Simplify Jobs

Simplify's Take

What believers are saying

  • Reformation's collaborations with high-profile partners like The New York City Ballet and Veja boost brand visibility and appeal.
  • The company's focus on digital transformation and technology integration positions it well for future growth and scalability.
  • Reformation's strong brand identity and commitment to sustainability attract a loyal customer base, fostering long-term customer relationships.

What critics are saying

  • The highly competitive fashion market requires constant innovation to stay ahead, posing a challenge for Reformation.
  • Dependence on the eco-conscious consumer segment may limit market reach and growth potential.

What makes Reformation unique

  • Reformation's unwavering commitment to sustainability sets it apart in the fashion industry, which is notorious for its environmental impact.
  • The direct-to-consumer model allows Reformation to maintain control over its brand and customer experience, unlike competitors who rely on intermediaries.
  • Innovative use of technology, such as the implementation of Centric PLM and interactive digital displays in stores, enhances operational efficiency and customer engagement.
INACTIVE