Full-Time

Product Marketing Manager

Demandbase

Demandbase

501-1,000 employees

Provides B2B account intelligence for smarter marketing

Data & Analytics

Junior, Mid

Aventura, FL, USA

Required Skills
Sales
Marketing
Requirements
  • 2-4 years of product marketing experience in a B2B software environment.
  • Strong understanding of Account-Based Marketing (ABM) concepts and principles required.
  • Experience in developing and executing go-to-market plans.
  • Analytical mindset with the ability to translate data into actionable insights.
  • Excellent written and verbal communication skills.
  • Proven ability to create compelling marketing collateral and content.
  • Team player with the ability to work collaboratively across different functions.
Responsibilities
  • Assist with creating compelling and differentiated product positioning and messaging that resonates with target audiences.
  • Collaborate with cross-functional teams to create and execute go-to-market plans for product launches and updates.
  • Train on existing and new product offerings, including the creation of training decks and videos.
  • Create impactful marketing collateral, including product presentations, datasheets, case studies, and website content.
  • Analyze competitors, competitive landscape, and wins/losses and summarize findings in a way that helps teammates easily understand our competitive differentiation.
  • Stay informed about industry trends and customer needs to inform product strategy and marketing campaigns.
  • In conjunction with the Sales Enablement team, provide sales teams with the tools and resources they need to effectively communicate the value proposition of our products.
  • Identify and leverage customer success stories to build trust and credibility in the market.
  • Work closely with demand generation teams to develop and implement targeted marketing campaigns that drive awareness and demand for our products.
  • Collaborate with product management, sales, and other teams to ensure alignment and successful execution of marketing initiatives.

Demandbase stands out as a leader in the B2B market by providing a comprehensive solution to the challenges of data and technology fragmentation, enabling marketing and sales teams to gain valuable insights and avoid ineffective prospecting. The company's unique approach of integrating Account Intelligence into every step of the buyer journey allows for early opportunity detection, intelligent engagement, and expedited deal closures. Additionally, their commitment to transparency fosters trust and collaboration between sales and marketing teams, a crucial factor for business scalability.

Company Stage

Series H

Total Funding

$318M

Headquarters

San Francisco, California

Founded

2005

Growth & Insights
Headcount

6 month growth

0%

1 year growth

1%

2 year growth

-3%
INACTIVE