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Banner Life

Provides term and universal life insurance

Vice President – Brokerage Distribution & Strategy

Business Development & PartnershipsConfirmed live in the last 24 hours
Full-timeFrederick, MD, USA

About the Job

Requirements

  • A bachelor's degree in Marketing, Sales, or Business Administration is required.
  • CLU, ChFC, or equivalent credentials are required.
  • At least 10 years of industry experience, including at least 5 years in IMO/BGA distribution, is required.
  • Extensive knowledge of the BGA distribution channel is required.
  • Experience leading high-performing teams is required.
  • Experience growing BGA distribution across multiple channels is required.
  • In-depth knowledge of protection products, including Term and UL, is required.
  • Experience creating and delivering presentations is required.
  • Well-developed organizational skills and the ability to manage multiple issues and demands are required.
  • Excellent interpersonal and business communication skills, including poise, presence, and presentation, are required.
  • Effective leadership and team-building skills are required.
  • The ability to work independently and collaboratively is required.
  • Extensive travel is required.

Responsibilities

  • Develop, implement, and lead the overall brokerage distribution strategy for BGAs and financial institutions, pursuing organic growth and business development and managing a Discovery Sales Process to identify and implement growth opportunities.
  • Structure an account management strategy and coordinate sales and business development activities with IMOs, BGAs, and their staff; ensure effective positioning and education about the company's products, capabilities, underwriting initiatives, and service.
  • Oversee account management for IMO/BGA office visits and other forms of engagement.
  • Allocate resources using a segmented approach and work consultatively and collaboratively with agencies.
  • Represent Distribution Leadership at selected agency meetings and events as appropriate.
  • Manage the Strategic Business Reviews process.
  • Oversee, guide, coach, and support the growth and development of RVPs, the National Accounts Leader, and the Manager of the National Sales Desk.
  • Drive participation by Banner Life senior management in distribution efforts with selected agencies, optimizing the company's presence and deepening relationships.
  • Serve as a primary sales management contact for selected BGA principals; facilitate strategic and operational plans, enhance BGA relationships, and increase market share.
  • Collect customer intelligence about selected agencies’ total production, company share, primary markets, growth initiatives, and history; lead the wholesaling team in creating key agency profiles and establish a process for keeping them current and accurate.
  • Lead or participate, personally or through delegation, in cross-departmental projects and initiatives.
  • Participate in designing and executing company marketing initiatives, product and service launches, and ongoing promotion of key features in partnership with Marketing and other departments.
  • Assist in developing the organization's brand image and communicating that brand throughout BGA offices.
  • Lead the strategy for brokerage industry presence through media, industry associations, and participation at industry meetings and events.

About the Company

Banner Life

Provides term and universal life insurance

Banner Life Insurance Company provides affordable life coverage in the U.S., focusing on term life and universal life, with its New York subsidiary William Penn Life Insurance serving New York. Its products include term life death-benefit policies for specified periods and permanent universal life with potential cash value, along with pension risk transfer (PRT) solutions for employers. The company distinguishes itself through a broad independent broker network (over 150,000 agents), a digital platform, flexible underwriting, and data partnerships with LexisNexis and Human API, plus a large PRT book built since 2015. Its goal is to offer accessible life protection at scale, grow its PRT business, and use its distribution and data capabilities to serve policyholders and employers across the U.S., now backed by Meiji Yasuda Group after the 2026 acquisition and the related portfolio-management arrangement with Legal & General.

Company size
501-1,000
Company stage
Acquired
Total funding
Not listed
Headquarters
Frederick, MD
Founded
1949

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