Senior Social Strategist
No salary listed
Senior
Tokyo, Japan
HybridTeams are in the office around four days a week.
Growth & MarketingBrand & Creative Marketing, Performance & Paid Marketing
About the job
Requirements
- Strong social strategy experience across brands, with independent ownership of campaigns or always-on programs.
- Work that shows the path from insight and brief to live content and what it achieved.
- Experience leading paid social and performance marketing plans, with a working knowledge of how campaigns are set up, bought, optimized and measured across the funnel.
- Working knowledge of major social platforms in Japan, organic social and creator partnerships.
- Ability to connect brand strategy and the wider customer journey to the work social can do best.
- Confidence presenting recommendations to clients and working across disciplines.
- Sharp at finding the useful insight, writing a single-minded brief and making a clear deck.
- Able to guide content ideas without flattening what makes them native to a platform.
- Comfortable with listening, analytics and paid platform results, and able to turn a report into the next action.
- An instinct for building useful agentic workflows, with the judgment to check and improve their output.
- Able to work effectively with Japanese and English-speaking teams and clients.
Responsibilities
- Turn business and brand briefs into audience insight, a clear social role and useful creative briefs.
- Build always-on and campaign plans with distinct jobs for channels such as Instagram (Meta), TikTok, X, LINE and YouTube, where relevant.
- Give organic, paid, owned and earned work distinct roles across the funnel, with creators and communities where they serve the idea.
- Stay involved from strategy through content planning and production so the idea survives execution.
- Use social listening, platform data and client research to find opportunities and test assumptions.
- Lead paid social planning for assigned work, including objectives, audiences, placements, budget split, creative variants and test design.
- Work with media and analytics teams to read performance, improve creative and targeting, and make clear recommendations on spend.
- Set key performance indicators for each stage of the funnel, with a baseline and a learning goal; determine when reach, engagement, traffic, conversion or cost per result matters.
- Build agentic workflows with AI and WPP Open that turn client briefs, audience signals and performance data into strategic choices, then carry those choices into creative briefs, channel plans, content guidance and next tests, with human review.
- Partner with creatives to shape platform-native ideas, hooks and formats that work in feeds and paid placements.
- Write channel guidance and examples that make the strategy useful to creators and production teams.
- Apply a current understanding of Japanese audience behavior and platform conventions.
- Define the role of creators and influencers in the plan and how their contribution will be judged.
- Lead the strategy and paid social planning workstream for assigned projects, present thinking and handle client feedback clearly.
- Work with account, creative, media, creator and analytics partners to make one coherent plan.
- Mentor junior strategists through briefs, reviews and specific feedback on their work.
- Keep decisions, deadlines and handovers clear when several projects are moving at once.
About the company
WPP provides integrated marketing and communications services worldwide, combining creativity with data and technology. It offers branding, digital marketing, media planning, market research, public relations, and business transformation, delivering campaigns and programs that help clients build brands, engage audiences, and achieve business goals. The company operates at scale through a network of specialist agencies and partners, enabling cross-disciplinary work and global execution. It differentiates itself by offering end-to-end, integrated solutions, a strong focus on sustainability and responsible business practices, and thought leadership such as publications like the Atticus Journal. WPP’s goal is to be a strategic partner that drives client growth and positive social impact by blending creativity, technology, and data to navigate a rapidly changing market.
Company Size
10,001+
Company Stage
IPO
Headquarters
London, United Kingdom
Founded
2015
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Simplify's Take
What believers are saying
- Nestlé awarded WPP a 35,000-asset annual mandate on September 22, 2026.
- Reuters reported WPP's September 23 London hub launch first in a global rollout.
- August 2026 results beat expectations, and management reaffirmed guidance, lifting shares 29%.
What critics are saying
- Reuters reported WPP is cutting up to 1,000 more jobs by year-end.
- Jon Cook exits VML in March 2027, threatening execution across WPP's largest creative unit.
- If clients buy AI content directly from platforms, WPP's holding-company margin stack collapses.
What makes WPP unique
- WPP Open and WPP Open | China unify creative, media, data, and AI workflows.
- Devon's Point and Wuxi hubs turn content production into industrial-scale operating infrastructure.
- Nestlé chose WPP after a multi-agency pitch for end-to-end Greater China operations.
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Benefits
- Professional Development Budget