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Kinisla

Makes dairy foods and nutritional ingredients

Senior Category Manager

Full-TimeUpdated on 10/17/2026
No salary listed
Senior
Naas, Co. Kildare, Ireland
In Person
Growth & MarketingMarketing Generalist & Management

About the job

Requirements
  • Solid experience working in Category Management and managing strategic customers across the grocery retail trade.
  • Previous experience in Category Management.
  • Highly analytical, with the ability to surface insights quickly and share them in engaging ways with various audiences.
  • Skilled at working collaboratively and managing data agencies.
  • Expert working knowledge of category software and portals such as Kantar, Dunnhumby, EYC, Talysis, IRI, and Shopper Intelligence; all or most are preferable.
  • Proficient in Excel and comfortable working with large amounts of data.
Responsibilities
  • Manage relationships with priority and strategic customers.
  • Review and validate key customer commercial activities for the customers' category and deliver category recommendations for optimal distribution, range, space, and merchandising layouts by channel, aligned with customer strategies.
  • Develop and execute leading category visions and strategy.
  • Identify actionable insights to fuel the annual brand planning process across a portfolio of brands in Ireland.
  • Proactively bring the outside-in perspective, harnessing insights and disseminating them for action and business impact.
  • Support the development of the Category Capability Framework.
Desired Qualifications
  • Expert working knowledge of all or most of the listed category software and portals: Kantar, Dunnhumby, EYC, Talysis, IRI, and Shopper Intelligence.

About the company

Kinisla makes dairy ingredients and packaged foods for food manufacturers, retailers and foodservice operators. It processes milk from Irish family farms into cheese, butter, milk powders and proteins used in everyday foods and specialist nutrition. Its consumer business sells brands including Dairygold, Charleville and Strings & Things, alongside dairy products made for retailers' own labels. The company combines milk collection and processing with product development and sells ingredients to other businesses and finished foods through consumer and foodservice channels. Kinisla traces its operating roots to 1972 and is headquartered in Tralee, County Kerry, Ireland.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Tralee, Ireland

Founded

1972

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Simplify's Take

What believers are saying

  • Graduates get permanent roles: Kinisla's two-year programme combines business rotations with Irish Management Institute learning.
  • Frontline managers get a defined pathway: Kinisla runs People Manager Development for first-time and frontline managers.
  • Expansion supports career scope: Kinisla announced 100 additional roles and a five-year €300 million investment plan in May 2026.

What critics are saying

  • Production follows global prices: Kinisla adjusts its processing mix to capture value and manage dairy-price volatility.
  • Farmer returns shape priorities: Kinisla's board measures success by competitive milk prices paid to suppliers.
  • Job security has limits in Charleville: Kinisla's E-Commerce and Marketing Coordinator opening specifies a 12-month fixed term.

What makes Kinisla unique

  • Farmer ownership controls Kinisla: Kerry Co-op holds 70%, while Kerry Group retains 30%.
  • Environmental performance has external verification: Kinisla reports Stage 5 status under the Sustainable Dairy Partnership.
  • Kinisla also feeds its supply base: Bloom Feeds makes ruminant nutrition designed for Ireland's pasture-based farms.

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