Lenskart

Vertically integrated D2C eyewear retailer

Brand Leads

Brand & Creative MarketingUpdated on Nov 13

Full-timeBengaluru, Karnataka, IndiaNo salary listedIn-person

About the Job

Requirements

B-school graduate with approximately 8 years of experience in direct-to-consumer or high-growth brands.
Demonstrated ability to own accountability and numbers.
Ability to work with data, analysis, and creativity, connecting insights to brand storytelling.
Problem-solving ability, balancing analytical logic with empathy and a focus on growth.
Prior experience scaling brands, tying strategy to accountable execution, managing stakeholders, and working closely with marketing and design teams.

Responsibilities

Define brand architecture, identity, and world, and translate them into impactful go-to-market strategies.
Lead the brand profit and loss with an ambition of fivefold topline growth in two years.
Partner with digital and offline channels to deliver seamless brand experiences across platforms, addressing regional nuances while preserving brand imagery.
Use consumer needs, cultural trends, and market whitespace to shape propositions.
Work closely with merchandising on product innovation, aligning design, science, and consumer demand.
Use digital media, influencer marketing, and partnerships to scale awareness, aspiration, and conversion.

• Define brand architecture, identity, and world; translate them into impactful GTM strategies.

• Lead the brand P&L with a 5X topline growth ambition in 2 years.

• Partner with digital and offline channels to deliver seamless brand experiences across platforms; go deeper into regional nuances while preserving brand imagery.

• Dive into consumer needs, cultural trends, and market whitespace to shape winning propositions.

• Work closely with merchandising on product innovation, aligning design, science, and consumer demand.

• Leverage digital media, influencer marketing, and partnerships to scale awareness, aspiration, and conversion.

• B-school graduate with ~8 years’ experience in D2C/ high-growth brands.

• High on accountability and number ownership

• Equally comfortable with data, analysis, and creativity - connecting insights to brand storytelling

• Problem solver who can balance left-brain logic with right-brain empathy, driven to create impactful growth

• Has scaled brands in the past - tying strategy with high accountability of execution, managing stakeholders, and working closely with marketing & design teams to deliver results

About the Company

Lenskart

Vertically integrated D2C eyewear retailer

Lenskart runs a vertically integrated eyewear business that sells prescription glasses, sunglasses, and contact lenses through a direct-to-consumer, omnichannel model. It designs and manufactures in-house (including an automated factory) and retails its own brands while also carrying acquired brands, using AI-powered virtual try-on and even home eye tests to help customers choose frames. Its advantage comes from controlling the full supply chain—from design to retail—and pursuing growth through strategic acquisitions like Owndays and Meller. The goal is to make high-quality eyewear affordable and accessible at scale, expanding in India and internationally with technology to improve the shopping experience.

Company size: 10,001+
Company stage: IPO
Headquarters: Faridabad, India
Founded: 2008

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