Open

Mindfulness studio offering meditation classes

Offline Lead

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeLos Angeles, CA, USA

About the Job

Requirements

At least 3 years of experience in events, experiential or field marketing, or community building; experience in wellness, hospitality, retail, or lifestyle is ideal.
A strong local network across Los Angeles wellness, creative, and business communities.
Ability to plan and produce in-person experiences on time and within budget.
Ability to design playbooks, media packages, target audience plans, and local adaptation tactics.
Ability to establish replicable systems for planning and operating events at scale.
Ability to develop partnership pitches, rationales, opportunity scopes, and internal narratives explaining why partnerships matter.
Genuine interest in mindfulness, music, movement, and shared experiences.

Responsibilities

Own offline growth across Los Angeles, New York City, London, Miami, and new markets by creating experiences and scalable playbooks.
Bring a point of view on culture, brands, talent, hospitality, wellness, and potential locations and markets.
Manage the partnership pipeline from prospecting and pitching through negotiation, contracting, activation, and renewal.
Build relationships with brand, creator, community, venue, hospitality, and cultural partners, developing collaborations and growth opportunities.
Create and produce community classes, pop-ups, takeovers, off-site experiences, and brand activations.
Monitor local activity and turn cultural and community insights into programming, partnerships, and new opportunities.
Develop grassroots growth programs through street teams, sampling, flyering, ambassadors, and other approaches to drive awareness, visits, and membership.
Manage activation execution across production, vendors, staffing, budgets, and guest experience, connecting first interactions to membership.
Use performance data and market learnings to improve execution, identify scalable approaches, and shape future programming.

Desired Qualifications

Experience in wellness, hospitality, retail, or lifestyle.

Who we are:

Open is a modern studio reimagining the way people practice mindfulness. We blend music, sound, breath, and movement to create powerful shared experiences — both in-person and online. Inspired by art, culture, and design, we believe in the power of direct experience to transform lives.

Based in Venice, our growing team is diverse, ambitious, and dedicated to building the future of wellness. We’re backed by Founders Fund (Keith Rabois), Susa, LVMH (Miyuki Matsumoto), Coatue (Arielle Zuckerberg), Slow, SV Angel, Maveron, Jack Dorsey, Adrian Aoun, Jonathan Neman (Sweetgreen), Harpreet Singh Rai (Oura), and Tony Xu (DoorDash)

The role:

We’re looking for an exceptional teammate to shape how people discover and experience Open in the real world. You’ll grow our in-person community through events, pop-ups, activations, and partnerships, creating unforgettable experiences with a natural instinct for hospitality and the details that set us apart. You’ll build scalable programs across markets, use performance data to improve what comes next, and work closely with our CEO and Growth team. This is a hands-on, high-ownership role based in Venice and on the ground wherever Open shows up.

Responsibilities:

Own Open’s offline growth across Los Angeles, NYC, London, Miami, and new markets, creating unforgettable experiences while building playbooks that make them scalable
Act as a tastemaker for Open, bringing a sharp point of view on culture, brands, talent, hospitality, wellness, and where we should show up next
Own the partnership pipeline end to end, from prospecting and pitching through negotiation, contracting, activation, and renewal
Build and maintain Open’s ecosystem of brand, creator, community, venue, hospitality, and cultural partners, turning high-fit relationships into meaningful collaborations and long-term growth opportunities
Create and produce community classes, pop-ups, takeovers, off-site experiences, and brand activations that feel distinctly Open
Be Open’s eyes and ears on the ground, staying close to what is happening locally and turning cultural and community insights into programming, partnerships, and new opportunities
Develop grassroots growth programs across street teams, sampling, flyering, ambassadors, and other creative ways to drive awareness, visits, and membership
Own activation execution across production, vendors, staffing, budgets, and guest experience, with a clear path from first interaction to Open membership
Use performance data and market learnings to improve execution, identify what scales, and shape future programming

What drives success for this role:

3+ years in events, experiential or field marketing, or community building: ideally in wellness, hospitality, retail, or lifestyle

Design playbooks, media packages, target audience plans, and local adaptation tactics

A track record of producing in-person experiences, on time and on budget

Strong local network across LA’s wellness, creative, and business communities

Calm, resourceful, and hands-on happy to plan the strategy and haul the speakers

Highly organized, with a strong eye for detail and for the guest experience

Clear sense how Open should look, sound, and feel in person

Genuine interest in mindfulness, music, movement and shared experiences

Establish replicable systems for planning and operating events at scale

Turn partnerships into clear internal narratives: develop the pitch, rationale, opportunity, scope, and why it matters

What we offer:

Healthcare (health, dental, vision)
Flexible PTO
Access to all Open classes (in person & virtually)
Autonomy, Ownership, Equity

Open

Offline Lead

About the Job

Requirements

Responsibilities

Desired Qualifications

Responsibilities:

What drives success for this role:

What we offer:

About the Company

Open

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