Service Manager

Good Sports and TruGreen host 'Play Day Celebration' and equipment donation to kick off fall sports season at local High School. Oct 02, 2026, 15:22 ET TruGreen and iHeartMedia announce national collaboration to support youth sports, including a celebratory equipment donation and 'Play Day' with Maplewood High School FRANKLIN, Tenn., Oct. 2, 2026 /PRNewswire/ - TruGreen, in collaboration with Good Sports and iHeartMedia, announced an initiative to help further Good Sports' mission to drive equitable access in youth sports and physical activity by supporting children in high-need communities to achieve their greatest potential, on the field and in life. With a goal to support "play for all," TruGreen and Good Sports are addressing a challenge facing under-resourced youth sports programs: ensuring kids have access to the equipment they need to play and thrive. Good Sports serves schools where the majority of the programs use sports and recreation equipment that is more than 7-10 years old, and where more than 80% of teachers spend their own money on student sports supplies. This national collaboration is made possible through the iHeartImpact program, a community impact division of iHeartMedia designed to help corporate brands partner with nonprofits through their advertising spend with iHeartMedia. TruGreen's investment helps local organizations across the country expand programming, lower participation costs, and give more kids the physical, social, and emotional benefits that come with being active. "This partnership is going to help make a profound impact on kids across the country. Good Sports is grateful for TruGreen and iHeart's commitment to helping us provide access to play to kids, no matter where they live. This Play Day Celebration is a testament to that," said Good Sports co-founder and CEO, Melissa Harper. With more than 11 million kids equipped with sports gear across all 50 states, Good Sports is helping to create safe and inviting environments where children can play. "As a former athlete, sports really helped me learn the values of teamwork and leadership," said Brian Bugara, Senior Vice President & Chief Revenue Officer at TruGreen. "At TruGreen, we believe in Good Sports' approach to ensure all kids have access to good fields and the equipment they need to play sports. We're excited to be part of this effort." "Youth sports is a pillar for so many of the communities and audiences we reach every day, including here in Nashville," said Ann Marie Licata, CEO, Multiplatform Group iHeartMedia, iHeartMedia. "Supporting communities is central to iHeart's mission, and we're grateful at the opportunity to come together with both TruGreen and Good Sports to make youth programs across the country more accessible and equitable." The Maplewood High School Panthers celebrated an on-field Play Day where TruGreen and iHeart joined Good Sports in providing new sports supplies to the school. Led by TruGreen volunteers, student athletes participated in activities with their new equipment, including flag football, volleyball "keep the ball alive", soccer, and a catchers relay race. About TruGreen Founded in 1973, TruGreen is the nation's leading lawn care provider, providing lawn, tree and shrub, and pest services focused on exceeding its customers' needs. The company operates more than 290 locations across the United States and Canada, with more than 14,000 employees. TruGreen is the partner with the local, tailored solutions and science-driven expertise needed to help each outdoor living space look and feel its very best. For more than 50 years, TruGreen has stayed committed to making its customers' outdoor living space a place they can be proud of. For more information about TruGreen, visit TruGreen.com and follow them on Facebook, Instagram, and X. About Good Sports Good Sports drives equitable access in youth sports and physical activity, by supporting children in high-need communities to achieve their greatest potential, on the field and in life. Since 2003, the national nonprofit has delivered over $137 million in brand-new sports equipment to kids who might otherwise be on the sidelines, reaching more than 11 million kids across more than 7,000 youth programs nationwide. Good Sports has earned a coveted 4-star rating 13 consecutive times from Charity Navigator, the nation's largest charity evaluator, for sound fiscal management, transparency, and accountability. To learn more or to get involved, visit www.goodsports.org. About iHeartMedia, Inc. iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with nine out of ten Americans listening to iHeart broadcast radio in every month. iHeart's broadcast radio assets alone have a larger audience in the U.S. than any other media outlet and over four times the ad-enabled audience of the largest digital only audio service. iHeart is the largest podcast publisher according to both Podtrac and Triton, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, has the highest-reach and most engaged influencers, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com for more company information. SOURCE TruGreen

TruGreen selects Ketchum as its first PR AOR. TruGreen's CMO Alyssa Puketza explained that the lawn care service provider's goal is to shine a spotlight on the 'expertise and care' that it brings to every yard.h FRANKLIN, TN: Lawn care service provider TruGreen has selected Ketchum as its first PR AOR. As part of the partnership, Ketchum will support TruGreen with earned media, corporate communications, brand reputation, thought leadership and partnership activations by bringing breakthrough creative strategic initiatives to life throughout the year, the firm said in a statement. The agency will also help lead an integrated PR strategy designed to build customer excitement around TruGreen's services. Ketchum was appointed following a competitive review earlier this year in which TruGreen invited a select group of agencies to participate, according to TruGreen CMO Alyssa Puketza. The firm was selected in the fall based on its "strategic thinking, creative approach and deep expertise in earned storytelling," Puketza said via email. "A great lawn makes people feel proud of their home and connected to their community. Our goal is to shine a spotlight on the expertise and care that TruGreen brings to every yard and to help homeowners understand how easy it is to get a lawn they love when they trust the pros," Puketza said. "Through this partnership, we'll bring fresh stories that celebrate healthier lawns, happier neighborhoods, and the confidence that comes from knowing your lawn is in professional hands." Ketchum has quickly onboarded and is already supporting several priority initiatives across marketing, brand reputation and corporate communications, Puketza explained. The account is being managed under the leadership of Ketchum's consumer lifestyle client portfolio, which houses specialists in corporate reputation, sports and earned media. Budget details of the partnership were not disclosed. "Ketchum joins us at an important moment for the brand. We've sharpened our message, strengthened our marketing engine and are ready to show up in bigger, more culturally relevant ways," Puketza said of the brand's first PR agency appointment. She explained that what excited TruGreen most is Ketchum's ability to bring "fresh thinking, earned expertise and creative energy" to help tell the brand's story with greater impact. "TruGreen has a powerful story to share and this partnership will help us connect with homeowners in new, more meaningful ways and reinforce the confidence that comes from trusting the pros," she added. Ketchum reported a 5% revenue decrease to $578 million globally and $359 million in the U.S. in 2024, according to PRWeek's Agency Business Report 2025. Earlier this year, Ketchum CEO Mike Doyle exited the agency after a 30-year run at the Omnicom firm. At the time, Omnicom PR Group CEO Chris Foster said there would be a national and global search for Doyle's replacement, at "the appropriate time," both internally and externally. In the interim, Foster is playing an active role in managing the firm. OPRG reported Q3 revenue of $377.2 million, a 7.5% decrease on an organic basis from the year prior. In addition to Ketchum, the group comprises FleishmanHillard, MMC and Porter Novelli. Omnicom is in the process of acquiring rival Interpublic Group in a deal announced last December. The acquisition, which will bring together IPG's PR firms including Dxtra Health and agency brands The Weber Shandwick Collective, Golin, Current Global, DeVries Global and R&CPMK with OPRG, is expected to close this month. Founded in 1973, TruGreen provides lawn, tree and shrub and mosquito, and pest control services. The company, which is majority-owned by Clayton, Dubilier & Rice, operates more than 290 locations across the U.S. and Canada with over 14,000 employees.