Director, Brand Marketing & Standards Performance Lead

ROLE SUMMARY

Brand Marketing & Standards (BM&S) is the team within Pfizer’s Chief Marketing Office (CMO) that sets standards and delivers exceptional customer experiences across three disciplines: unbranded go-to-market (GTM) strategy and execution across Pfizer’s therapeutic areas, consumer and healthcare professional (HCP) marketing for Pfizer digital experiences, and the operations that power the BM&S engine. Ultimately, BM&S is responsible for delivering customer experiences that drive business impact.

Within BM&S, the Operations & Integration team keeps the marketing engine aligned, resourced, and accountable to measurable results.

The Director, BM&S Performance Lead owns the performance measurement discipline for all BM&S initiatives, including the KPI framework and taxonomy, dashboards and scorecards, and the synthesis of data, performance, and impact metrics from across the organization into a consistent, leadership-ready view of marketing effectiveness. This colleague will work alongside the various metrics leads across Media Performance, Global Commercial Analytics, Market Research Excellence to aggregate disparate BM&S data. Reporting to the Senior Director, BM&S Operations Integration Lead, the Director also partners daily with go-to-market (GTM) and digital experience, Pfizer Brand, and Product brand marketers to demonstrate marketing impact, identify opportunities to improve performance, and ensure BM&S decisions are grounded in consistent, credible data. The role is based in New York, NY.

ROLE RESPONSIBILITIES

• Performance Reporting Ownership — Own BM&S performance reporting by aggregating data, performance, and impact metrics from across relevant teams into dashboards and scorecards that create a single source of truth for BM&S leadership decision-making.

• KPI Framework Management — Establish and govern KPI definitions and taxonomy with GTM and ecosystems teams, ensuring BM&S uses consistent, comparable, and business-relevant measurement across campaigns, platforms, and therapeutic-area portfolios.

• Analysis and Insight — Analyze aggregated campaign and platform performance data to diagnose drivers of performance, identify risks and opportunities, and deliver actionable optimization recommendations to portfolio teams, Product brand marketers, and BM&S leadership (in close partnership with Media performance, Global Commercial Analytics and Market Research excellence).

• Data Partnerships — Partner with media, analytics, internal data teams, and Product brand marketers to align existing reporting inputs, data feeds, and measurement approaches, reducing fragmentation and ensuring BM&S performance reporting is reliable, scalable, and decision-ready.

• Reporting Cadence — Lead the monthly and quarterly BM&S performance review cadence, preparing leadership-ready reporting, synthesizing cross-portfolio implications, and flagging risks, decisions, and optimization opportunities early.

• Performance Storytelling — Translate complex performance data into clear narratives, implications, and recommended actions for senior leaders and cross-functional partners.

BASIC QUALIFICATIONS

• Bachelor's degree with 8+ years, or MBA/MS with 7+ years, of experience in marketing analytics, performance marketing, marketing measurement, or commercial performance strategy, including experience influencing business decisions through data-driven insights.

• Demonstrated record of building marketing dashboards, scorecards, or measurement frameworks in complex, matrixed organizations with multiple stakeholder groups.

• Proficiency with analytics and business-intelligence tools, including dashboarding, web analytics, media analytics, and performance reporting platforms.

• Experience translating campaign and platform data into actionable recommendations that improve marketing effectiveness, inform investment decisions, and shape stakeholder priorities.

• Demonstrated ability to communicate complex performance findings clearly to senior leaders, including the ability to synthesize data into implications, tradeoffs, and recommended actions.

• Experience integrating disparate data sources, performance inputs, or measurement frameworks across functions to create consistent executive-level reporting and decision support.

PREFERRED QUALIFICATIONS

• Life sciences or pharmaceutical experience; media measurement or marketing-mix experience.

• Strong communication skills; effective cross-functional collaborator; thrives in high-energy environments and drives to deadlines.

• Upholds Pfizer's Core Values of Excellence, Equity, Courage, and Joy.

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Additional Job Information:
Work Location Assignment: Hybrid

The annual base salary for this position ranges from $162,900.00 to $271,500.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

Candidates must be authorized to be employed in the U.S. by any employer.

U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.

To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

Marketing and Market Research