Full-Time
Marketing Specialist
Posted on 3/2/2023
Online and in-person learning technology provider
Senior
Remote + 1 more
- Experience of B2B marketing with experience managing highly complex, cross-functional projects
- Results Driven: Support and make recommendations on programs and tactical outputs
- Experience creating and optimizing programs, stunning campaigns, webinars, and journeys that truly impact the audiences they reach
- Goal oriented. You set them; you achieve them; you love them
- Competitive nature with an unrelenting will to win
- Deliver Awesome Outcomes: Own segment outcomes vs tasks
- Program Support: Push campaign boundaries with testing/recommending creative approaches and delivering marketing programs that surpass targets
- Collaboration: Challenge the status quo for a stronger end solution within the Marketing organization
- Builds constructive and effective relationships in all areas at D2L and outside the organization
- Communicates complex information to others effectively and presents succinct, well-balanced information, with clear outcomes
- Bachelor's Degree or Equivalent in Marketing, Communications, Public Relations or other related discipline
- Project Management: Coordinating and managing expectations and execution
- Project and program administration (status reporting at various levels, monitoring program health metrics and controls): Communicate on-going progress, issues, risks, and overall performance to all stakeholders
- Ensure a unified vision of success and lead stakeholders in the successful execution of that vision
- Working with groups within Sales, Marketing, Leadership, and Customer Success to elicit and define requirements for complex, cross-functional programs
- Supportteammates by prioritizing outputs & workload management; identifying risks and opportunities in the current process to champion new ideas and execute global integrated campaigns
- Serve as the hub for knowledge management / communication relating to your programs (be the Single version of Truth)
- Leverage a cross-functional approach to executing highly collaborative complex initiatives
- Risk and Change Management planning, mitigation, and controls
- Regional & Campaign Planning:
- Partner with functional areas to execute on regional strategy and tactical plans
- Support in the development of purposeful, well-thought-out campaigns
- Coordination of targeted campaigns that support account-based marketing and selling efforts to drive pipeline and brand awareness
- Track and report on the impact you're having:Support the team in monitoring and optimizing tactical performance at every stage of the journey to ensure content/messaging is resonating. Identify how we can improve and bring your expertise to the table: How can we make it even better?
- Build and maintain strong partnerships with all functional areas of the company
D2L stands out as a global leader in the EdTech industry, with a strong commitment to transforming the learning experience for individuals of all ages. The company's competitive edge lies in its comprehensive ecosystem that supports millions of online and in-person learners, backed by a diverse and dedicated workforce that strives to humanize technology. D2L's unique approach to creating unforgettable learning experiences, coupled with their technical expertise, positions them as a compelling workplace for those passionate about education and technology.
Company Stage
Series B
Total Funding
$168.5M
Headquarters
Kitchener, Canada
Founded
1999