ABB

Electrification, automation, and robotics solutions

Product Marketing Specialist

Product MarketingConfirmed live in the last 24 hours

Full-timeXiamen, Fujian, ChinaNo salary listed

About the Job

Requirements

A bachelor's degree or higher in Electrical Engineering, Mechanical Engineering, or a related field.
Proven experience in product marketing within electrical equipment, power distribution, or industrial automation industries.
Deep understanding of Medium Voltage Circuit Breaker technologies, applications, and power distribution.
Familiarity with medium-voltage circuit breaker ratings, protection devices, relay systems, and digital monitoring solutions.
Knowledge of smart grid technologies and digital substations.
Ability to work with multiple internal and external stakeholders.
A collaborative, solution-focused approach.
A customer-focused mindset and demonstrated ability to take ownership of customer issues.
Ability to work effectively in cross-functional teams and matrix organizations.
Fluency in written and spoken English.

Responsibilities

Implement product marketing strategies in line with global product strategy in the assigned area to meet business objectives.
Implement marketing activities and support the Sales organization in driving sales and services for the respective products.
Provide product knowledge information and training to drive sales efficiency.
Lead market intelligence, including collecting and analyzing data from customer segments, competitors, field feedback, and market trends, to identify opportunities, risks, and unmet needs and translate findings into product strategic recommendations.
Monitor sales performance metrics, including conversion rate, hit rate, and win-loss analysis, and adjust go-to-market tactics in real time.
Own product positioning, target segment definition, and value propositions, and establish product market strategies including pricing frameworks, promotion, and channel strategies.
Develop and execute go-to-market plans for new products and updates, including launch timelines, pricing strategy, and channel enablement.
Translate customer insights into clear product requirements, lifecycle recommendations, and new product development priorities.
Partner with the Product Manager and Product Specialists to validate business cases for new products and manage product life cycle marketing.
Champion the market perspective across the organization, driving alignment and strategic decision-making.
Facilitate collaboration between the Product Manager, R&D, and Product Specialist to synchronize market strategy with the roadmap and industrialization.
Co-own customer events, such as trade shows, with the Product Specialist for technical demonstrations.

Desired Qualifications

More than five years of product marketing experience in electrical equipment, power distribution, or industrial automation is preferred.

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

EL Product Marketing Manager

Your role and responsibilities

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

The work model for the role is: {onsite}

This role is contributing to the {Grid Components PM-ELDS product} in {Xiamen, China}. Main stakeholders are {ELDS}.

You will be mainly accountable for:

Market Intelligence & Analysis

Lead overall market intelligence including data collect and analysis from customer segments, competitors, field feedback, and market trends to identify emerging opportunities, risks, and unmet needs, and translate data into product strategic recommendation.
Monitor sales performance metrics (e.g., conversion rate, hit rate, win-loss analysis) and adjust GTM tactics in real-time

Market Strategy & Go-to-Market Execution

Own product positioning, target segment definition, and value propositions, set up product market strategies including pricing frameworks, promotion and channel strategies
Develop and execute G-T-M plans for new products/updates, including launch timelines, pricing strategy, and channel enablement

Drive portfolio optimization

Translate customer insights into clear product requirements, lifecycle recommendation and new product development priorities.
Partner with Product Manager and Product Specialists to validate business cases for new products and manage product life cycle marketing.

Cross-functional Leadership

Act as the “Voice of the Market” in the business. Champion market perspective across the organization, driving alignment and strategic decision-making
Facilitate collaboration between Product Manager, R&D, and Product Specialist to synchronize market strategy with roadmap and industrialization
Co-own customer events (e.g., trade shows) with Product Specialist for technical demonstration

Our team dynamics
You will join a {dynamic, talented, high performing} team, where you will be able to thrive.

Qualifications for the role

• Bachelor’s degree or above in Electrical, Mechanical Engineering or related fields

• Proven experience in product marketing within electrical equipment, power distribution, or industrial automation industries, ＞5 year experience is preferred

• Deep understanding of Medium Voltage Circuit Breaker technologies, applications, and power distribution

• Familiarity with MV circuit breaker ratings, protection devices, relay systems, and digital monitoring solutions

• Knowledge of smart grid technologies, digital substations

• Excellent interpersonal skills to work with multiple internal and external stakeholders

• Collaborative, solution-focused approach

• Customer-focused mindset with demonstrated ability to take ownership of customer issues

• Ability to work effectively in cross-functional teams and matrix organizations

• Fluent in English written and verbal

More about us

ABB is a technology-based provider of power and automation products, systems, solutions and services. Building on our core strengths of technology leadership, pioneering spirit and a sustainable approach to business, ABB helps our customers to become more profitable while lowering environment impact.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.

About the Company

ABB

Electrification, automation, and robotics solutions

ABB provides electrification and automation technologies for industry and infrastructure. Its products include smart building systems, electric vehicle charging, robotics, motors and drives, and factory automation software, delivered as integrated hardware and software that manage energy and automate tasks. ABB differentiates itself with a long history in power and automation, a broad global footprint, and a focused portfolio around electrification, motion, process automation, and robotics, complemented by digital services. Its goal is to help customers use energy more efficiently and work more productively, enabling sustainable and resource-efficient operations and transportation.

Company size: 10,001+
Company stage: IPO
Headquarters: Zurich, Switzerland
Founded: 2007

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