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CP Axtra

Wholesale and retail distributor with omnichannel

Associate Director - Head of Product Design & Product Owner

Full-TimeUpdated on 10/15/2026
No salary listed
Expert
Bangkok, Thailand
In Person
ProductProduct Management

About the job

Requirements
  • Demonstrate deep knowledge of relevant domains, products, and customer journeys.
  • Understand industry trends and pain points to develop a high-value product vision aligned with user demand.
  • Be comfortable with technology and information technology to engage with the technical team and understand risks.
  • Have experience in agile development, including product design (user experience and user interface) and leading a product owner or similar role; be confident building and managing a work backlog.
  • Communicate complex messages and trade-offs effectively and present a compelling product story.
  • Have sufficient authority to make real-time decisions in the lab, as an actual product manager or a direct report.
  • Influence a diverse group of stakeholders and demonstrate leadership.
  • Solve problems and lead the team to advance solutions and progress.
Responsibilities
  • Set a clear and ambitious product vision and communicate it effectively to stakeholders and the team.
  • Own the end-to-end product strategy from inception and determine business value once the solution enters production.
  • Build the product feature backlog by writing user stories and acceptance criteria with the work-cell team.
  • Continuously improve the backlog by ensuring all items are clearly described, estimated, and prioritized.
  • Ensure customer-driven design by considering user pain points and usability test results, and use market and industry knowledge to position the product effectively.
  • Approve each feature and provide feedback to the team.
  • Drive sprint and release plans together with the Scrum Master.
  • Exercise the decision-making mandate from the executive group to own the product end to end.
  • Work with the solution architect to build a modular and reusable solution.

About the company

CP Axtra Public Company Limited runs wholesale and retail business in Thailand and Asia, with Makro as its B2B wholesale arm and Lotus’s as its B2C hypermarkets and supermarkets, plus mall space leasing. It sells food, fresh produce, dry goods, and non-food items through its store network and online channels, supported by an omnichannel platform and private-label options. The company differentiates itself by combining a large wholesale ecosystem with a broad consumer retail footprint and a digital RetailTech stack that links stores, online services, and data-driven supply chain improvements, including partnerships with Cainiao and Microsoft. Its goal is to become a leading RetailTech player in Asia by expanding its omnichannel reach, optimizing supply chains, and growing its networks of stores, online services, and mall spaces.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Bangkok, Thailand

Founded

1988

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Simplify's Take

What believers are saying

  • 1Q2026 revenue hit 136.05 billion baht, with net profit 2.793 billion baht.
  • H1 2026 revenue reached 268.334 billion baht, while mall occupancy rose 4%.
  • Management plans 110 new Southeast Asia stores, expanding Thailand, Malaysia, and the Philippines.

What critics are saying

  • Q4 2026 Food Purveyor closing depends on Malaysian approvals and integration execution.
  • 2025 profit fell from weaker non-food sales and an IT system incident.
  • CP Axtra's premium Malaysia push faces entrenched Village Grocer rivals and share loss.

What makes CP Axtra unique

  • Makro and Lotus's combine Thailand wholesale scale with consumer grocery reach across channels.
  • The 4 March 2026 Food Purveyor deal adds premium Malaysia locations Lotus's lacks.
  • Q1 2026 online sales surged 27.6%, proving omnichannel execution beyond store traffic.

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Benefits

Health Insurance

Paid Vacation

Gym Membership

Performance Bonus

Company News

The Edge Media Group
Mar 4th, 2026
Thailand’s CP Axtra to buy The Food Purveyor for RM1.7 bil

Thailand’s CP Axtra Public Company Ltd is acquiring The Food Purveyor, which runs Village Grocer and Ben's Independent Grocer, for RM1.7 billion from private equity firm Navis Capital.