CP Axtra

Wholesale and retail distributor with omnichannel

Associate Director - Head of Product, E-Commerce

Product ManagementConfirmed live in the last 24 hours

Full-timeBang Kapi, ThailandNo salary listedIn-person

About the Job

Requirements

Deep knowledge of relevant domains, products, and customer journeys.
Solid knowledge of industry trends and pain points to create a high-value product vision and understand user demands.
Comfort with technology and information technology to engage and discuss with the technology team and understand risks.
Experience in Agile development, specifically leading a Product Owner or similar role, and confidence building and managing a work backlog.
Ability to communicate complex messages and trade-offs and present a compelling product story.
Sufficient authority to make real-time decisions in the lab; should be an actual Product Manager or a direct report.
Ability to influence a diverse group of stakeholders and demonstrate leadership.
Strong problem-solving ability to lead the team in advancing the solution and making progress.
A mindset and passion for challenging the status quo, finding new solutions, driving innovative ideas, and embracing change.
Belief in a collaborative, transparent, trusting, and non-hierarchical team culture.
Willingness to take a hands-on approach, learn outside one's comfort zone, and encourage the team to do the same.

Responsibilities

Set a clear and ambitious product vision and communicate it effectively to key stakeholders and the team.
Own the end-to-end product strategy from inception and determine business value once the solution enters production.
Build the product feature backlog, including writing user stories and acceptance criteria with the work-cell team.
Continuously improve the backlog by ensuring all items are clearly described, estimated, and prioritized.
Ensure customer-driven design by considering user pain points and usability test results, and use market and industry knowledge to deliver a well-positioned product.
Approve each feature and provide valuable feedback to the team.
Drive sprint and release plans together with the Scrum Master.
Exercise the decision-making mandate from the executive group to own the product end to end.
Work with the Solution Architect to build a modular and reusable solution.

Associate Director - Head of Product (E-Commerce)

CP Axtra · Bang Kapi District, Thailand · — · Posted 2026-04-03

Workplace: on_site

Department: Technology

Description

Set ambitious and clear product vision and communicate ‘the story’ effectively to key stakeholders and the team
Own the end-to-end product strategy from inception and determine business value once solution enters production
Build Backlog of product features, i.e. write user Stories and acceptance criteria together with the work-cell team
Continuously improve Backlog ensuring all items are clearly described, estimated and prioritized
Ensure customer-driven design considering user pain points and usability test results, while using market and industry knowledge to deliver a well-positioned product
Approve each Feature and provide valuable feedback for the team
Drive Sprint- and release plans together with the Scrum Master
Exercise strong decision making mandate from executive group to own product end-to-end
Work with Solution Architect to build a modular and reusable solution

Requirements

Deep knowledge of relevant domains/products/journeys
Solid knowledge of industry trends pain points to be able to create a high value product vision and user demands and
Comfortable with technology/IT to be enable engagement and discussion with tech team to understand risks
Experience in Agile Development, with specific experience in leading the Product Owner (or similar) experience, should be confident in building and managing the Backlog of work
Strong communication skills with ability to communicate complex messages and trade-offs and tell a compelling story
Sufficient authority to make real time decisions in the lab (should be an actual Product Manager, or a direct report)
Ability to influence a diverse group of stakeholders – strong leadership skills
Strong problem solver with ability to lead the team to push the solution and progress
Challenger mindset and passion to challenge status quo to find new solutions and drive out of the box ideas – loves and embraces change
Believes in a non-hierarchical culture of collaboration, transparency and trust across the team
Not afraid to ‘roll up the sleeves’ and seeks to go outside comfort zone to learn – pushes the team to do the same

Apply

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About the Company

CP Axtra

Wholesale and retail distributor with omnichannel

CP Axtra runs wholesale and retail networks in Thailand and across Asia, with two main segments: Makro for B2B wholesale and Lotus's for B2C retail in hypermarkets and supermarkets. It sources goods from suppliers and sells them through its stores and online channels, while also earning from leasing mall space; digital tools like the Makro PRO app and partnerships with Cainiao and Microsoft help manage inventory and personalize shopping. The company combines a large B2B wholesale ecosystem with a broad B2C retail footprint and a unified omnichannel experience to connect physical and online shopping. Its goal is to become a leading RetailTech company in Asia by improving supply chains, expanding its omnichannel reach, and growing its ecosystem of stores, online services, and mall spaces.

Company size: 1,001-5,000
Company stage: IPO
Headquarters: Bangkok, Thailand
Founded: 1988

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