A

Allica Bank

Business banking with high-yield savings

Product Marketing Manager

Full-Time
No salary listed
Mid
London, UK
HybridHybrid working; specific office-day requirements are not stated.
Growth & MarketingGrowth Marketing

About the job

Requirements
  • At least 4 years of experience in product marketing, ideally including lifecycle, customer relationship management, or engagement and retention marketing, with experience owning strategy.
  • A proven track record of setting direction for in-life or lifecycle marketing and prioritising team effort.
  • Demonstrable experience designing and running activation, engagement, retention, or growth programmes that measurably improved outcomes for existing customers.
  • Ability to make trade-off decisions about effort and budget across Business Rewards Account and Lending.
  • Strong commercial and analytical ability to interpret customer and campaign data, identify patterns, and turn findings into a prioritised action plan.
  • Hands-on experience with customer relationship management platforms such as HubSpot to build, target, test, and measure lifecycle campaigns.
  • Comfort using artificial intelligence tools for analysis, content drafting, and reporting.
  • Ability to influence and align Product, Data, Compliance, and Operations teams without formal authority.
  • Ability to work independently in a small, fast-moving team and bring structure while priorities and processes evolve.
Responsibilities
  • Own the in-life strategy and roadmap for existing customers, focused on activation, engagement, retention, cross-sell, and lending growth.
  • Prioritise team effort based on commercial impact.
  • Set testing, targeting, and measurement standards and frameworks for the wider team.
  • Own day-to-day in-life performance accountability across Business Rewards Account and Lending, escalating trade-offs to the Product Marketing Lead.
  • Build and run lifecycle campaigns across email, in-app, direct mail, and other channels.
  • Guide and quality-check lifecycle campaign work completed by Senior Growth Executives.
  • Identify customer-journey milestones, drop-off points, and underused features where marketing can improve outcomes.
  • Review performance data and decide what to scale, pause, or iterate, making changes where needed.
  • Develop insight into customer use of Business Rewards Account and Lending and identify opportunities for cross-sell, retention, and value creation.
  • Feed customer insight into the product roadmap by identifying friction, adoption gaps, and opportunities.
  • Partner with CRM/HubSpot, Data, Compliance, Risk, and Operations to plan and execute in-life campaigns end-to-end.
  • Represent Product Marketing in cross-functional forums.
  • Manage multiple lifecycle initiatives while keeping plans and stakeholders aligned.
  • Own the reporting framework for in-life success, including engagement, retention, cross-sell, value creation, and campaign performance.
  • Report performance, learnings, and next priorities to the Product Marketing Lead.
  • Use artificial intelligence-enabled tools to accelerate analysis, drafting, and reporting.
Desired Qualifications
  • Experience in financial services, SME banking, or another regulated industry.

About the company

A

Allica Bank

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Website

Allica Bank provides business banking services for established UK businesses (10-250 employees) using online accounts complemented by dedicated relationship managers in offices in Milton Keynes, London, and Manchester. Businesses open online accounts, deposit funds into savings accounts to earn interest with an AER above 5%, and can rely on digital tools or a relationship manager for support; deposits are protected by the Financial Services Compensation Scheme up to £85,000. It differentiates itself by serving mid-sized firms underserved by traditional banks, offering a mix of online convenience and personalized service along with higher savings rates and clear deposit protection. Its goal is to give mid-market UK businesses better access to banking and savings through a combination of technology and personalized service.

Company Size

501-1,000

Company Stage

Debt Financing

Total Funding

$1B

Headquarters

London, United Kingdom

Founded

2011

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Simplify's Take

What believers are saying

  • Rates stayed competitive in September 2026, with Savings Pots reaching 4.08% AER.
  • Allica's February 2026 Series D raised $155 million and valued it near $1.2 billion.
  • Kriya now sits inside Allica, targeting £1 billion of working-capital finance by 2028.

What critics are saying

  • Finansinspektionen can reject Sweden's application, freezing European growth for years.
  • Allica's rate cuts from 4.01% to 2.80% show margin pressure in 2026.
  • A deposit run or funding squeeze would cripple its balance-sheet model.

What makes Allica Bank unique

  • Allica Bank targets 10-250 employee businesses, a neglected UK segment since 2019.
  • It combines relationship managers with digital onboarding and now Kriya's working-capital products.
  • On 31 August 2026, Allica filed Sweden's first overseas expansion licence application.

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Benefits

  • Flexible Work Hours
  • Pension contributions
  • Private health cover
  • Life assurance
  • Family friendly policies including enhanced Maternity & Paternity leave
  • 401(k) Retirement Plan
  • Remote Work Options
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Disability Insurance
  • Wellness Program

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

3%
Allica Bank
Sep 22nd, 2026
North East accountancy firm joins forces with Herefordshire company.

North East accountancy firm joins forces with Herefordshire company. Award-winning Newcastle accountancy firm Tennick Accountants is expanding its reach after joining forces with Herefordshire-based Kinder Accountants, bringing together two family-founded businesses with a shared mission to help entrepreneurs build successful companies without sacrificing the things that matter most outside of work. Supported by Allica Bank, the move marks the next stage of growth for Tennick, strengthening its presence across both regions while investing further in its teams. As part of the expansion, the firm is preparing to recruit graduates for its Newcastle office and two additional team members in Herefordshire, creating opportunities for local talent while helping to develop the next generation of accountants and advisers. For Tennick Chief Impact Officer, Graeme Tennick and Kinder Accountants founder Sharon Kinder, the decision was about far more than expansion. Both grew up around family businesses and wanted to work with a company that shared their belief that strong relationships should sit at the heart of business. Rather than simply focusing on accounts and compliance, the combined business works alongside entrepreneurs to understand what success looks like for them personally as well as professionally - whether that means growing their company, spending more time with family, planning for the future, or achieving a better work-life balance. Graeme said many business owners are struggling to find that balance, with too many feeling they have to choose between running their company and being present for the people around them. "I want to leave this world a better place than I found it. Business owners are screaming for help - they don't want to miss meal times and bed times because they are constantly tied up with their business," he said. "One of our mottos is that we help people become the best version of themselves. That starts with understanding what success looks like to them personally, what success looks like in their business, and how we can help them measure the impact we're having together." As part of this approach, Tennick supports business owners through initiatives including its TENX programme, which provides coaching and guidance to help clients build stronger, more sustainable businesses. The firm also places community impact at the centre of its work. Each time a client accepts a proposal, they are given the opportunity to choose a local charity to receive a donation, with support currently going to organisations including Mind and Make-A-Wish across Newcastle and Herefordshire. Alongside this, Tennick is continuing to invest in local people through new graduate and early-career opportunities, helping to build the next generation of talent within the communities it serves. Graeme said the coming together of Tennick and Kinder was driven by shared values rather than simply scale. "This was never about a hard acquisition - it was about two businesses coming together because we believed we could create something stronger for our clients, our teams and our communities." Sharon Kinder, founder of Kinder Accountants, added: "From our very first conversations, it was clear we shared the same values. We both believe accountancy is about building lasting relationships and giving business owners the confidence and support they need to succeed. Bringing our teams together felt like a natural next step." The expansion has been supported by Allica Bank, which Tennick chose because of its own relationship-led approach to supporting established businesses. Graeme added, "Relationships have become lost in parts of the banking and accounting industries. Technology should be there to strengthen those relationships, not replace them, and that's what attracted me to Allica. Ross and the team genuinely care about what's happening in its business and are always willing to pick up the phone and talk things through. "That human-led, relationship-first approach is exactly how we work with our own clients. What I loved about Allica was the proactive support and the feeling that we had people alongside us who wanted to see us succeed." Steve Grigg, Partnerships Manager, at Allica Bank, said: "Tennick Accountants is a brilliant example of an established business with ambitious plans for growth. What stood out was the thought and care Graeme and Sharon put into every decision, ensuring that growth continues to strengthen the support they provide to clients and communities." "The coming together of Tennick and Kinder is built on shared values and a genuine commitment to helping other businesses succeed. We're delighted to have supported them through this next stage of their journey and look forward to seeing what they will achieve."

FileHippo
Sep 2nd, 2026
Allica bank seeks Swedish banking licence.

Allica bank seeks Swedish banking licence. By Hasnah Zahari September 2, 2026 London-based digital bank Allica is setting its sights on Europe, applying for a banking license with Sweden's Financial Supervisory Authority. The bank, which has been operating in the UK since 2019, sees Sweden's robust business lending market and highly digital economy as an attractive opportunity for expansion. Allica's Swedish push. Allica's application to the Swedish Financial Supervisory Authority, Finansinspektionen, was announced this week. The authority is currently reviewing the application, with a decision expected in the coming months. Allica has set up a new legal entity in Sweden, led by Rickard Westlund as its CEO. Westlund brings extensive business banking experience, having previously headed European debt collection company Lindorff Capital and small business lender Aros Kapital. This appointment is a strategic move by Allica to leverage Westlund's local market knowledge and expertise to handle the Swedish banking setting. Westlund will be joined by a team consisting of CTO Javier Ubillos, CFO Samuel Tawadros, and chief product and operating officer Victor Ramström. Ubillos, with his background in technology, will help drive Allica's digital-first strategy in Sweden. Tawadros, as CFO, will oversee the financial operations of the new entity, while Ramström will play a key role in product development and operational planning. Allica is also actively recruiting for additional product, technology, and operational roles. This expansion will not only lead to new job opportunities in Sweden but also contribute to the local talent pool in the fintech sector. Funding and EU ambitions. Allica's expansion comes on the heels of a successful $155 million Series D funding round in February. The funding, which valued the bank at $1.2 billion, will be used to extend operations beyond the UK. The capital raised comprises common equity and Tier 1 equity capital, providing Allica with a strong financial foundation for its European expansion. The funding round was led by Ventura Capital, with participation from GLG, Sona AM, TCV, and Blue Owl. These investors, with their diverse backgrounds and expertise, will provide strategic guidance and support as Allica handles the European market. If Allica's Swedish license bid is successful, it could also allow the bank to offer its services across other European Union (EU) markets in the future. Sweden's position within the EU and its single market access will enable Allica to explore opportunities for further expansion, subject to regulatory approvals. This strategy aligns with Allica's long-term vision to become a significant player in the European digital banking setting. Allica has been growing steadily in the UK, lending over £4 billion to established businesses and serving more than 15,000 current account users. The bank has a growth trajectory that it aims to replicate in Sweden. The growth into Sweden will be driven by Allica's innovative digital banking model, tailored to the needs of businesses. Allica's expansion into Sweden is a sign of the bank's ambition and confidence in its business model. By leveraging its successful track record in the UK, a strong team led by Westlund, and substantial funding, Allica is well-positioned to make a significant impact on the Swedish business banking market and beyond.

Yahoo Finance
Sep 1st, 2026
Allica Bank applies for Swedish banking licence after $155M raise

Allica Bank has applied for a banking licence in Sweden, marking its first expansion outside the UK. The company submitted its application to Finansinspektionen, Sweden's financial regulator, and established a local entity with a leadership team led by Rickard Westlund. The move follows Allica's $155m Series D funding round in February, which valued the lender at nearly $1.2bn. A Swedish licence would eventually allow Allica to provide services across other European Union markets. CEO Richard Davies said Sweden's digital economy and well-respected regulator made it a natural choice for expansion. Since receiving its UK banking licence in 2019, Allica has provided over £4bn in lending to established British businesses and serves more than 15,000 business customers.

Business Matters
Aug 31st, 2026
Allica Bank applies for Swedish banking licence in first move beyond the UK.

Allica Bank applies for Swedish banking licence in first move beyond the UK. Allica Bank has applied for a banking licence in Sweden, the first time the UK digital business bank has sought to operate outside its home market and the opening move in what it hopes will become a wider European expansion. The fintech said on Monday that it has submitted an application for authorisation to Finansinspektionen, the Swedish Financial Supervisory Authority, and has already established a legal entity in the country as part of the process. It has also hired an executive team to build the Swedish business, combining banking and technology experience. Rickard Westlund will lead the operation, alongside Javier Ubillos as chief technology officer, Victor Ramstrom as chief product and operating officer, and Samuel Tawadros as chief financial officer. Recruitment for a range of further product, technology and operational roles is under way. The announcement follows Allica's $155 million Series D funding round in February, which valued the bank at close to $1.2 billion. Allica said at the time that the investment would support its next stage of growth, including a first expansion outside the UK. If the licence is granted, the bank says Sweden would also provide a platform from which to offer its services across other European Union markets over the longer term. Why Sweden. Allica said it chose Sweden as its first prospective international market because of its significant established business lending market, the high concentration of market share among incumbent banks, its highly digital economy and a well respected regulator. The bank believes established businesses there face many of the same banking challenges as their counterparts in the UK. Richard Davies, Allica Bank's chief executive (pictured), said: "Sweden has one of Europe's most digital economies, with a well-respected regulator, making it a natural choice for Allica's first expansion outside the UK. Its established businesses face many of the same challenges we have seen in the UK, where firms that make a major contribution to the economy have too often been underserved by traditional banks. "We would not be taking this step without the proven model we have built in the UK. Allica has grown by delivering on its promises to established businesses, with a full stack product offering and combining market-leading technology with the expertise and service these businesses need. We are excited by the opportunity to bring our model to Sweden, subject to regulatory approval." Built on a UK track record. Allica has grown rapidly since securing its UK banking licence in 2019 by focusing on established businesses with between five and 250 employees, a segment it says generates a third of the UK's GDP but has historically been underserved by both the high street banks and digital challengers. It has now lent more than £4 billion to established UK businesses, and more than 15,000 of them use its current account. That growth has come as challenger banks as a group have taken a growing share of UK SME lending from the traditional high street names, competing on speed, technology and service. Allica has been building momentum at home this year. It was named the UK's most recommended business bank in March, based on feedback from more than 4,000 UK businesses, shortly after its funding round secured its status as one of the country's newest fintech unicorns. Last October it moved deeper into working capital finance with the acquisition of SME lending fintech Kriya, its third acquisition. Lucy Rigby, the Economic Secretary to the Treasury, said: "It's brilliant to see Allica building on their success here in the UK and expanding into other European markets. "The UK is a fintech powerhouse, and I'm fully committed to ensuring it remains a jurisdiction where the world's most innovative financial services firms choose to start, scale and stay." Allica's application remains subject to review and approval by Finansinspektionen, and the bank said it will set out further details of its plans for Sweden if and when authorisation is granted. Amy Ingham. Amy Ingham is a reporter at Business Matters, covering UK business news with a focus on breaking news, business policy, late payments and insolvency. She joined the magazine in 2026 after completing the NCTJ Diploma in Journalism at Harlow College's journalism school. Her recent reporting includes British Steel's nationalisation and its impact on SME suppliers, the decline in late payments by large firms, and Insolvency Service director disqualifications. Reach her at [email protected]. August 31, 2026

It's On Cardiff
Aug 13th, 2026
Chapel World Bog Snorkelling Championships returns with Allica Bank backing.

Chapel World Bog Snorkelling Championships returns with Allica Bank backing. The Chapel World Bog Snorkelling Championships will return to Llanwrtyd Wells in Wales this August, with Allica Bank sponsoring the world-famous Welsh event for the first time as part of its Here is Where the Heart Is campaign. Held annually in the Powys town, the Championships see competitors from across the globe take on one of the world's most unusual sporting challenges - racing through a 60-yard peat bog using nothing more than flippers and a snorkel. While some arrive hoping to break world records, many swap serious competition for outrageous fancy dress, making the event as much a celebration of fun as sporting prowess. Now in its 40th year, the Championships have become one of Britain's most iconic quirky sporting traditions. Recognised by Lonely Planet as one of the world's top 50 "must-do" experiences, the event attracts thousands of spectators and competitors from across the world. Beyond the excitement of race day, the Championships provide a significant boost to Llanwrtyd Wells, bringing visitors into the town and supporting local businesses, while showcasing the volunteers and community spirit that have helped the event thrive for almost four decades. Allica Bank sponsors the event as part of its Here is Where the Heart Is campaign, now in its third year, which celebrates the traditional, and often unique, events that make Britain's communities special. These events, which are often volunteer-run, bring both locals and far-flung visitors together and support local economies. The Bog Snorkelling Championships joins a growing calendar of events backed by the bank, including the World Conker Championships, World Stone Skimming Championships, World Pea Shooting Championships, World Pooh Sticks Championships and the Great Knaresborough Bed Race. Bob Greenough, organiser of the World Bog Snorkelling Championships, said: "The World Bog Snorkelling Championships are unlike anything else in the world - and that's exactly why people keep coming back year after year. What began as a quirky local challenge has grown into an international event, but at its heart it remains a celebration of its community, its volunteers and the wonderfully unusual spirit of Llanwrtyd Wells. "It takes a huge amount of effort from local people and businesses to bring the Championships to life each year, so having the support of Allica Bank is fantastic. Their backing will help us continue welcoming competitors from across the globe and ensure we can keep putting on a day full of fun, mud and memorable moments for years to come." Kate Davey, Relationship Manager for Wales at Allica Bank, said: "Whether you're chasing a world record, pulling on a fancy dress costume or simply cheering on from the sidelines, the Bog Snorkelling Championships are a brilliant example of what makes local communities so special. It's an event that puts Llanwrtyd Wells on the map, brings thousands of visitors into the town and creates opportunities for local businesses, volunteers and community groups. "That's exactly why Adnoise Limited is proud to support it through its Here is Where the Heart Is campaign. Events like this aren't just wonderfully eccentric - they're an important part of the local economy and a source of real community pride. "I'll be swapping my stilettos for flippers this year to take part myself, and I can't wait to experience the Championships from inside the bog! I'm sure it'll be muddy, memorable and a lot of fun, and I'm looking forward to cheering everyone else on too."