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Publicis Groupe

Runs advertising and digital transformation services

Analyst AI

AI Application EngineeringPosted on Nov 12
Full-timeMadrid, SpainNo salary listedIn-person

About the Job

Requirements

  • A BA/BS in Business, Data Science, Computer Science, Engineering, or a related field.
  • Zero to two years of experience, including internships or academic projects, in AI/ML, automation, MarTech, consulting, data, or digital products.
  • Familiarity with generative AI, large language models, conversational AI, and workflow automation tools.
  • Ability to analyze workflows and identify where AI and automation can create value.
  • Strong analytical, problem-solving, and organizational skills.
  • Ability to explain complex AI concepts clearly and simply to non-technical stakeholders.
  • Proficiency with documentation and presentation tools such as PowerPoint, Miro, and Excel.
  • A curious and experimental mindset, with a willingness to test, learn, and iterate quickly.

Responsibilities

  • Design and build AI agents to automate tasks and workflows across data, media, and marketing.
  • Analyze existing workflows and identify opportunities for AI-powered automation, such as campaign optimization, insight generation, or audience planning.
  • Translate business needs into functional and technical requirements for AI agents and workflows.
  • Collaborate with Data, Engineering, Media, and Marketing teams to connect agents with datasets, APIs, and platforms.
  • Support the orchestration of AI agents and automated workflows, connecting different tools and sources of information.
  • Monitor agent performance, including accuracy, efficiency, and business impact, and identify opportunities for improvement.
  • Test emerging AI models, tools, and frameworks alongside technical teams and explore new business use cases.
  • Create documentation, demos, and presentations to make AI solutions easy to understand for non-technical stakeholders.
  • Continuously prototype, test, learn, and iterate to improve existing solutions and explore new ones.

Desired Qualifications

  • Hands-on experience with large language models, APIs, or no-code/low-code AI platforms.
  • Familiarity with tools and technologies such as LangChain, Zapier, or OpenAI APIs.
  • Knowledge of marketing, media, audience, campaign, or data workflows.
  • Personal, academic, or professional projects involving AI agents, automation, or AI-powered solutions.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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