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BCBGMAXAZRIA

Contemporary fashion label offering European-inspired apparel

Ecommerce Analyst

Full-TimeUpdated on 10/23/2026
No salary listed
Junior, Mid
Bachelor's
Vernon, CA, USA
In Person
Data & AnalyticsData Analysis

About the job

Requirements
  • A bachelor's degree is required.
  • One to three or more years of professional experience within web, eCommerce, digital, or creative fields is required.
  • Business acumen and the ability to understand financial impact are required.
  • Strong listening, verbal, and written communication skills are required.
  • Willingness to adapt to new tools, systems, and environments is required.
  • Expert-level proficiency in Microsoft Office Suite, including Outlook, Word, and Excel, is required.
  • Relevant technology skills include Google AdWords, Google Analytics, Qubit, SQL, and Tableau.
Responsibilities
  • Create and populate routine reports using inputs from reports provided by vendors and other departments, ensuring the accuracy and truthfulness of the reports.
  • Perform ad-hoc analysis using Google Analytics to support, recommend, or debunk theories about what customers are looking for on the eCommerce sites.
  • Support managers and leaders with careful attention to detail; reporting will be viewed across the company and at the executive level.
  • Work with media agencies and vendors to ensure delivery of performance reports and inputs, use the inputs to inform channel optimization, and inform leadership about underperforming media channels.
  • Provide recommendations to eCommerce team leadership on media optimization, site enhancements, and bug fixes.
  • Interface directly with the third-party logistics provider and its reporting portal to retrieve data for reports.
  • Contribute ideas, insights, and analysis to eCommerce projects.
  • Provide support and services to internal and external customers.

About the company

BCBG Max Azria Group offered high-end, European-inspired contemporary clothing at more accessible prices for modern women, expanding its roster notably by acquiring Hervé Léger in 1998. Its products are designed as ready-to-wear collections that pair luxe aesthetics with wearable price points and are sold through both retail and online channels. The brand differentiates itself by blending designer heritage with affordable luxury and a clear bon chic, bon genre ethos, including the Hervé Léger portfolio. Its goal is to relaunch and rebuild the brand under new ownership to recapture its signature style for a new generation.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Los Angeles, California

Founded

1989

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Simplify's Take

What believers are saying

  • Summer 2026 campaigns emphasize sculpted occasion dressing, matching BCBGMAXAZRIA’s core strengths.
  • September 2026 retail listings at Bloomingdale’s and Nordstrom show active sell-through.
  • Marquee’s broader portfolio gives BCBGMAXAZRIA shared distribution, marketing, and merchandising leverage.

What critics are saying

  • BCBGMAXAZRIA’s 2017 bankruptcy still defines the brand and scares wholesale partners.
  • G-III only licensed BCBG in July 2024, so one partner controls execution.
  • If 2026 collections miss consumer demand, BCBGMAXAZRIA becomes a dead licensing asset.

What makes BCBGMAXAZRIA unique

  • BCBGMAXAZRIA still owns recognizable occasionwear equity from Max Azria’s 1989 brand.
  • Marquee Brands and JS Group relaunched BCBGMAXAZRIA collections for 2025-2026.
  • Nordstrom and Bloomingdale’s still carry BCBGMAXAZRIA in 2026, preserving premium visibility.

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Growth & Insights and Company News

6 month growth

-2%

1 year growth

-2%

2 year growth

-2%
BCBGMAXAZRIA
Jul 29th, 2022
Preview: Albino Riganello’s Signature Collection

For Fall 2022, Bcbg Max Azria Group is thrilled to announce the launch of Albino Riganello’s Signature Collection, which will debut later this month exclusively at BCBG.com.

Cosabella
Dec 22nd, 2021
BCBG Max Azria Group SAS partners with Luemme, Inc.

Ready-to-wear brand BCBG Max Azria is partnering with Cosabella for an assortment of luxury lingerie and sleepwear.