Integrated Marketing Communications Manager - Coffee Category
$110k+ 401(k) 4% employer match
Senior
Bachelor's
Tustin, CA, USA
In Person
Growth & MarketingBrand & Creative Marketing
About the job
Requirements
- A bachelor's degree in Marketing, Business, or a related field.
- At least 5 years of experience in integrated marketing planning and product marketing, including at least 2 years in consumer electronics or a related technology-driven category for the US market.
- Experience working in a global company with significant exposure to regional or global campaign management.
- Strong analytical, project management, and communication skills.
- Experience with digital marketing, campaign analytics, and project management tools.
- Ability to manage multiple projects simultaneously.
Responsibilities
- Own the product campaign planning cadence while collaborating with Product Management, Product Marketing Management, and Go-to-Market teams and staying informed about the integrated product development process.
- Lead target-market segmentation and positioning for products, including user profiling, competitive landscape analysis, and channel characteristic analysis.
- Develop an integrated marketing strategy framework, including a core message house, communication rhythm, and touchpoint matrix.
- Collaborate with internal teams and external partners to plan and manage multi-channel marketing campaigns across digital, retail, events, and other channels, tailored to regional audiences to drive product awareness and adoption.
- Develop regional marketing campaigns for product launches and ongoing promotions, and coordinate budget allocation and key performance indicator system setting.
- Measure, report, and optimize regional product marketing program effectiveness, provide feedback to corporate teams, and support continuous improvement in campaign performance.
- Collaborate with regional sales teams, retail partners, and brand partners to drive regional product awareness, customer acquisition, and revenue growth through tailored initiatives and activations.
- Collaborate with the direct-to-consumer team to drive revenue growth and improve product storytelling on owned platforms.
- Design channel-specific communication strategies for e-commerce platforms, social media, and physical stores.
- Construct a consumer touchpoint management map covering the experience from awareness to purchase.
- Establish regional localization content adaptation standards accounting for culture, language, and consumption habits.
- Build a marketing data middle office for real-time monitoring of channel return on investment, user behavior, and competitor dynamics.
- Conduct A/B testing for marketing campaigns to verify combinations of information, media, and time periods.
- Dynamically adjust budget allocation strategies by reallocating resources based on attribution analysis.
About the company
Vesync designs and sells small home appliances in the United States under three brands (Etekcity, Cosori, Levoit) and operates the VeSync app and a proprietary IoT platform. The products work by connecting devices to the VeSync mobile app and cloud, allowing users to control lights, air purifiers, sensors, and other gadgets from a single interface. Unlike some competitors that focus on a single brand or device type, Vesync combines multiple brands and hundreds of connected devices on one platform. Its goal is to provide a cohesive smart‑home experience by unifying device control and automation across its three brands.
Company Size
51-200
Company Stage
IPO
Headquarters
Anaheim, California
Founded
2011
Get referred to Vesync
See people who can refer or advise you
Simplify's Take
What believers are saying
- 2024 revenue rose to US$652.6 million, with profit attributable up 20.1%.
- March 2025 annual report cited continued sales growth and higher profitability.
- Pawsync and the VeSync app deepen recurring device stickiness across households.
What critics are saying
- A 2026 Levoit settlement costs $15 million and damages air-purifier trust.
- July 7, 2025 Hutsell v. VeSync Technology Corporation adds U.S. litigation exposure.
- Competitors can weaponize HEPA claims, forcing VeSync into recurring advertising and compliance fights.
What makes Vesync unique
- Levoit, Cosori, Etekcity, and Pawsync share one VeSync app.
- VeSync sold US$652.6 million in 2024, up 11.5% year over year.
- September 22, 2025 GITEX debut tied wellness products to UAE indoor-pollution demand.
Help us improve and share your feedback! Did you find this helpful?
Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- 401(k) Company Match
- Paid Vacation
- Paid Holidays
- Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Health Savings Account/Flexible Spending Account
- Dependent Care FSA