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Pfizer

Makes cancer drugs, vaccines and other medicines

Director Oncology Account Marketing - Lung

Product MarketingPosted on Nov 9
Full-timeUnited States

About the Job

Requirements

  • A bachelor's degree is required; alternatively, candidates may have a bachelor's degree with 7+ years, an MBA or MS with 7+ years, or a PhD with 5+ years of diverse commercial experience in pharmaceutical marketing, market access, or strategy consulting.
  • Demonstrated strategic, critical, and analytical thinking abilities to proactively identify and solve problems.
  • Demonstrated cross-functional leadership, the ability to influence without authority, and the ability to create followership.
  • Experience shaping undefined opportunities to deliver business impact in a dynamic environment.
  • Strong verbal and written executive communication skills.
  • Proactive execution and project management skills, including managing vendors, working under tight timelines, and prioritizing multiple activities.
  • Experience developing advanced customer-facing resources, including experience with medical, regulatory, and legal reviews.

Responsibilities

  • Lead account marketing strategy and execution across the lung portfolio, driving account-level performance for the in-line asset and end-to-end account launch preparedness and execution for two late-stage pipeline assets.
  • Lead franchise- and brand-level account insights generation and synthesis, integrating qualitative research, field intelligence, customer profiling, claims, sales, access, testing, and account-affiliation data to identify opportunities and barriers to product uptake and quality cancer care.
  • Develop and continuously refine account strategy, segmentation, prioritization, and engagement frameworks across community oncology, IDNs, academic accounts, national provider aggregators, GPOs, and provider pathways.
  • Lead the brand value proposition for provider healthcare decision-makers, including operational and economic claims and messaging, partnering with Value & Evidence, payer access, and cross-functional teams to inform evidence-generation plans and ensure differentiated evidence supports compelling account messaging across in-line and pipeline assets.
  • Drive account execution for the in-line lung asset by translating brand strategy and account insights into actionable customer priorities, field activation plans, marketing resources, and solutions that support brand performance.
  • Lead full account launch preparedness and execution for two late-stage pipeline assets, including account profiling and segmentation, provider economics and buy-and-bill considerations, market-access dynamics, customer readiness, field activation, account brand value proposition, and launch resources and solutions to support provider-pathway placement, account formulary access, and operational readiness upon launch.
  • Identify and prioritize account-level initiatives that strengthen brand differentiation and customer value, including therapy management, patient journey, diagnostic testing, EHR/HIT, provider access, and workflow solutions in partnership with cross-functional teams.
  • Lead development, medical-regulatory-legal approval, deployment, and optimization of branded and unbranded marketing resources and solutions for organized provider customers, executed by Account Directors and through non-personal promotional channels, including GPO and third-party platforms.
  • Advance scalable account intelligence and AI-enabled capabilities, including Account 360 views, to strengthen customer understanding, prioritization, decision-making, and execution.
  • Develop KPIs and lead performance measurement and reporting to cross-functional and senior leadership, demonstrating the impact of account strategies and execution and identifying risks, opportunities, and competitive threats.
  • Partner across Brand Marketing, Oncology Accounts Group, Brand Payer Marketing, Oncology Patient Solutions & Alliances, Medical & Outcomes, and Data & Analytics to integrate account priorities into brand strategy, launch planning, and execution.
  • Manage agency and vendor partners, budgets, timelines, and governance while maintaining compliant, high-quality execution.

Desired Qualifications

  • Experience in oncology.
  • Experience with physician-administered brand medicines.
  • Experience in B2B marketing to organized customers, accounts, or healthcare decision-makers.
  • Experience in account management.

About the Company

Pfizer

Makes cancer drugs, vaccines and other medicines

Pfizer discovers, makes, and sells prescription medicines and vaccines for patients, doctors, and governments worldwide, with large businesses in vaccines, cancer, heart disease, and rare diseases. In 2020, its COVID-19 shot, developed with German partner BioNTech, became the first COVID-19 vaccine authorized in the United States. Its scientists find drug candidates and run clinical trials to prove they are safe and effective, and Pfizer then manufactures approved products in its own plants, earning most of its money from patented drugs before cheaper generic copies arrive. Pfizer was founded in 1849 as a chemicals business in Brooklyn and is based in New York City.

Company size
10,001+
Company stage
IPO
Headquarters
New York City, New York
Founded
1849

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