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KittySpout

Direct-to-consumer pet water fountains with filters

Director of Retention & Lifecycle

Growth MarketingConfirmed live in the last 24 hours
Full-timeRemote in UK$115k - $145k /yr

About the Job

Requirements

  • The candidate must be based outside the United States.
  • The candidate must be fluent in English.
  • The candidate must have 5–6+ years of retention or lifecycle experience at direct-to-consumer brands, including leadership of retention at a subscription brand generating $30–50M+ annually, ideally a nine-figure brand.
  • The candidate must have grown a subscription program and understand churn, saves, cohorts, and monthly recurring revenue.
  • The candidate must be able to build email and SMS programs using Klaviyo or a similar platform that generate substantial revenue without harming list health.
  • The candidate must have deep hands-on experience with Klaviyo or a similar tool and Loop or a similar subscription platform.
  • The candidate must be able to analyze cohort, lifetime value, and churn data and identify effective growth levers.
  • The candidate must be able to run and evaluate tests on offers, flows, and save tactics.
  • The candidate must have led a retention and customer experience team and managed agencies using KPIs and goals.
  • The candidate must use commercial judgment to protect margin and assess whether discounts or save offers justify their cost.
  • The candidate must understand why customers stay or leave and address root causes.
  • The candidate must demonstrate the stated company values and be motivated to help scale the company while working closely with the founder.

Responsibilities

  • Own the subscription program for both brands, including offers, cadence, bundles, the customer portal, and cancellation flow.
  • Build and test save offers, skip, swap, and pause options, and win-back flows to reduce churn.
  • Own email and SMS strategy for both brands and manage the retention agency’s calendar, flows, targets, and results.
  • Build the lifecycle journey from first order to loyal customer, including welcome, post-purchase, replenishment, cross-sell, win-back, and VIP flows.
  • Map and improve the full post-purchase journey, and run a loyalty, referral, or VIP program when supported by the numbers.
  • Lead the customer experience team and set customer service policy that protects both the customer and margin.
  • Report cohort retention and lifetime value against target monthly and identify the biggest improvement lever.
  • Keep at least one save or retention test live each week, grow the share of new customers who subscribe in collaboration with the CRO Lead on on-site and post-purchase offers, and report subscribers, monthly recurring revenue, churn, and save rate by brand weekly.
  • Maintain email and SMS strategy, retention-agency management, the campaign calendar, testing flows, list health, and deliverability; plan sales and launch campaigns with the Head of Growth and Head of Brand & Community.
  • Ship at least one post-purchase improvement monthly and use cancellation reasons, reviews, surveys, and support contact reasons to identify and address causes of customer loss with the responsible team.
  • Lead the Customer Experience Manager, own the weekly customer experience KPI scorecard covering customer satisfaction, first response time, AI resolution rate, refund rate, and chargebacks, set customer service policy, and grow four- and five-star reviews.
  • Track cohort retention, repeat purchase rate, and lifetime value by brand and channel; report retention KPIs weekly; conduct a monthly retention review with the CEO; and document the retention playbook as standard operating procedures.

Desired Qualifications

  • Experience leading retention at a subscription brand generating nine figures annually is ideal.

About the Company

KittySpout

Direct-to-consumer pet water fountains with filters

KittySpout sells direct-to-consumer pet hydration products, offering water fountains for cats and dogs (KittySpout and DoggySpout). The fountains provide a continuous flow of fresh, filtered water using 304 stainless steel and come in wired or cordless models for placement flexibility, with quiet operation. Water passes through a multi-layer carbon filtration system, and filters are available on a subscription every two to four weeks. The brand differentiates itself with hygiene and durability, veterinary-approved testing, a Shopify Plus platform, recurring filter subscriptions, and a social mission that donates part of each order to cat shelters and charities, all aimed at improving pets’ health and happiness while growing a scalable business.

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