Brand Manager
AppNation
Brand Manager
AppNation
Builds high-performing mobile apps with developers
About AppNation
We build AI-powered mobile apps that reach millions of users worldwide.
Since 2021, AppNation has been creating products across AI, productivity, and mobile experiences. Our apps, including Genie, Translate AI, and Arch, have reached 100M+ users globally and ranked among the top apps in 30+ countries.
We are a team of builders, designers, and engineers who move fast, take ownership, and create products used by millions.
About the Role
We’re looking for a Brand Manager to shape how we are perceived - both as a product company and as a workplace. From social presence to events and candidate touchpoints, you will build a strong, consistent narrative that attracts high-potential talent and strengthens our overall brand.
Working closely with People & Culture, marketing, and leadership, you’ll turn our culture, products, and way of working into a scalable and compelling brand.
Own and shape AppNation’s brand and employer brand strategy, strengthening awareness, credibility, and positioning across all channels.
Lead content and social media, creating engaging stories that reflect our products, culture, and way of working.
Manage and improve brand touchpoints, including our website, careers pages, digital assets, and company merchandise.
Shape company culture and employee experience through internal initiatives, storytelling, and communication.
Own and enhance the candidate experience across all touchpoints, from first impression to offer.
Build communities and lead internal and external events, meetups, and university collaborations.
Track brand and employer brand performance, using data and insights to improve engagement, reach, and hiring outcomes.
2-5 years of experience in brand, content, social media, community, or employer branding.
Strong written and verbal communication skills in English, with the ability to create engaging and authentic content.
Experience managing social media accounts, following content trends, and building communities.
Understanding of company culture, employee experience, and internal engagement.
Ability to manage multiple projects, timelines, and stakeholders in a fast-paced environment.
Strong analytical skills and understanding of how brand impacts growth, hiring, and retention.
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Build and scale products reaching millions of users globally.
Work with talented people in a fast-moving AI-first environment.
Take ownership and see your impact directly in the products you build.
Grow quickly with opportunities to lead projects and shape technical decisions.
Enjoy competitive compensation and benefits, including private health insurance, meal and commute support, relocation support, and flexible working options.
Application Review → Interview → Technical Assessment → Final Interviews
At AppNation, we set ambitious goals and challenge ourselves to build products that reach millions of people. We value curiosity, ownership, and continuous growth. If this role excites you and you're ready to make an impact, we'd love to hear from you.
Apply now, we're excited to meet you!
AppNation helps developers build mobile apps that reach a global audience. It collaborates with developers to create high-performing apps that millions can use, offering support, resources, and development services to ship apps that perform well in the App Store. The product works by partnering with developers through a joint development approach, focusing on app quality, performance optimization, and storefront success. It differentiates itself by its explicit emphasis on joint development, global reach, and the goal of dominating the App Store, rather than just providing generic tools. The goal is to help developers achieve widespread adoption and top rankings in app stores.
Explore more opportunities at AppNation