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AppNation

Builds high-performing mobile apps with developers

Brand Manager

Full-TimeUpdated on 10/21/2026
No salary listed
Mid, Senior
Bachelor's
İstanbul, Türkiye
Hybrid
Growth & MarketingBrand & Creative Marketing

About the job

Requirements
  • Two to five years of experience in brand, content, social media, community, or employer branding.
  • Strong written and verbal communication skills in English, including the ability to create engaging and authentic content.
  • Experience managing social media accounts, following content trends, and building communities.
  • Understanding of company culture, employee experience, and internal engagement.
  • Ability to manage multiple projects, timelines, and stakeholders in a fast-paced environment.
  • Strong analytical skills and understanding of how brand impacts growth, hiring, and retention.
  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
Responsibilities
  • Own and shape AppNation’s brand and employer brand strategy, strengthening awareness, credibility, and positioning across all channels.
  • Lead content and social media, creating engaging stories that reflect the company’s products, culture, and way of working.
  • Manage and improve brand touchpoints, including the website, careers pages, digital assets, and company merchandise.
  • Shape company culture and employee experience through internal initiatives, storytelling, and communication.
  • Own and enhance the candidate experience across all touchpoints, from first impression to offer.
  • Build communities and lead internal and external events, meetups, and university collaborations.
  • Track brand and employer brand performance, using data and insights to improve engagement, reach, and hiring outcomes.

About the company

AppNation helps developers build mobile apps that reach a global audience. It collaborates with developers to create high-performing apps that millions can use, offering support, resources, and development services to ship apps that perform well in the App Store. The product works by partnering with developers through a joint development approach, focusing on app quality, performance optimization, and storefront success. It differentiates itself by its explicit emphasis on joint development, global reach, and the goal of dominating the App Store, rather than just providing generic tools. The goal is to help developers achieve widespread adoption and top rankings in app stores.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Toronto, Canada

Founded

2021

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Simplify Jobs

Simplify's Take

What believers are saying

  • Arch crossed 5 million downloads in August 2026, proving repeatable consumer demand.
  • Caplight tracked 84 employees in July 2026, up 15% quarter-over-quarter.
  • AppNation's website updated July 28, 2026, signaling active releases and fast product iteration.

What critics are saying

  • Apple and Google control App Store rankings, billing, and policy changes overnight.
  • Genie copies frontier-model interfaces; OpenAI, Google, and xAI can outspend it fast.
  • No institutional funding, and bootstrapped economics break if paid downloads slow in 2026.

What makes AppNation unique

  • AppNation bundles Genie, Fotorama, and Arch into a multi-app AI portfolio.
  • Genie now ships GPT-5, Gemini, Grok, DeepSeek, Qwen, Claude, Flux, and DALL·E.
  • Fotorama ranked top 10 AI photo apps in AppFigures' 2025 report.

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Benefits

  • Remote Work Options
  • Health Insurance
  • Meal Benefits
  • Commuter Benefits
  • Relocation Assistance
  • Training Programs

Growth & Insights

Headcount

6 month growth

31%

1 year growth

31%

2 year growth

31%