Web Strategy Specialist

About Zuora

At Zuora, we help businesses grow smarter and adapt faster. Our platform powers modern business models — from subscriptions and usage-based pricing to AI-driven and outcome-based offerings — helping companies launch new products, automate complex billing, and unlock predictable, recurring revenue.

We’ve led the Subscription Economy for more than a decade. Now we’re evolving again by building the definitive platform for quote to cash and helping companies monetize their products and services with an adaptable, AI-ready foundation.

The Opportunity

As our Web Strategy Specialist, you will be the point of contact for everything web. You will own the website roadmap, decide what gets built and in what order, and make sure the pages our teams need go live quickly and to a high standard. You are obsessed with web experience and data, and you make decisions based on evidence, not opinion or the loudest request. You will give the web development team a clear, prioritized plan to build against.

What You’ll Do

Website Strategy & Roadmap

• Own the strategic roadmap for the Zuora website. Prioritize by business impact and pipeline contribution rather than reactive requests, and defend the roadmap against ad hoc, out-of-cycle asks.
• Be the single point of contact for all web needs across the company, and run a clear intake, prioritization and launch process that gets pages live predictably for every team.
• Resolve competing priorities at the roadmap level, and communicate trade-offs openly to stakeholders at every level.
• Translate business goals into clear briefs and execution plans for Design and Development.
• Manage multiple concurrent projects (campaign pages, redesigns, migrations, template builds) across Campaigns, Design, Development, Analytics and Product Marketing.

Performance, Conversion & Experimentation

• Define the KPIs that matter (conversion rate, engagement, form completion, pipeline contribution) and keep them visible to the business.
• Find friction and opportunity across the user journey, and make sure visitors can find what they need and take the next step.
• Run an ongoing testing and optimization program using A/B tests, behavioral data and session analysis to improve outcomes, not just report on them.
• Improve page speed, accessibility and form experience across key page types.

Personalization

• Design and direct the strategy for using behavioral and account-level data (Demandbase, Amplitude and other sources) to serve tailored content and experiences to priority segments.
• Define the audiences, rules, content variants and success metrics, and work with Campaigns and ABM teams to put them into practice.

Technical SEO & Discoverability

• Own technical SEO implementation on the site: crawlability, indexing, site architecture, internal linking, structured data, redirects, Core Web Vitals and international setup.
• Partner with the SEO & AEO lead so that page templates, components and rendering support both traditional search and AI answer engines.

Analytics & Data Integrity

• Work closely with Analytics to make sure tracking, tagging and metrics are accurate and trustworthy across GA4, Amplitude and Looker Studio.
• Build and maintain dashboards that give stakeholders a clear view of site performance, and turn the data into specific recommendations.
• Flag it when a number can’t be trusted, and drive the fix.

Technical Direction & WordPress Ownership

• Guide the web development team’s priorities and technical approach on WordPress, including templates, reusable components and governance for how pages are built.
• Make sure the platform stays scalable, performant and easy for non-technical teams to use.

Global, Security & Brand Standards

• Set direction for multi-language support, international SEO and region-specific experiences.
• Make sure the website meets required security, privacy and compliance standards, including consent and data handling.
• Partner with Brand and Design so the site reflects Zuora’s positioning and visual identity.

About You

How You’ll Work

• You start with the business outcome and the user, then work backward to the plan.
• You are comfortable owning the details while keeping the larger roadmap in view.
• You bring structure to ambiguous, competing requests and say no clearly when something doesn’t earn its place.
• You make decisions with data and are honest about what the data does and doesn’t show.
• You collaborate easily with Campaigns, Design, Development, Analytics and Sales, and you earn trust with senior stakeholders.
• You hold a high bar for quality, speed and accessibility.

Your Experience

• 6-8 years in a digital or web role, including 3+ years owning a corporate website or digital product, preferably in B2B SaaS.
• Fluency with GA4, Amplitude, Looker Studio and Demandbase.
• Track record of leading a website redesign, platform migration or comparable large-scale initiative end to end.
• Experience setting priorities for and directing web development teams, translating business goals into clear technical plans.
• Proven experience improving conversion through CRO and A/B testing, with examples of measurable lifts.
• Working knowledge of technical SEO (indexing, crawlability, structured data, Core Web Vitals) and how to implement it on a live site.
• Experience designing or running personalization based on behavioral and account data.
• Experience working with senior stakeholders across Marketing, Product and Sales.
• Strong analytical, communication and prioritization skills.

Nice to Haves

• Expertise with WordPress (required), including how templates, components and publishing workflows are structured.
• Experience with experimentation platforms such as Optimizely or Amplitude Experiment.
• Familiarity with AEO/GEO and how site structure affects AI search visibility.
• Experience managing multi-language and multi-region sites.
• Working knowledge of HTML, CSS and JavaScript, and tag management (GTM).
• Familiarity with web privacy and compliance requirements (GDPR, CCPA, consent management).
• Prior experience at a company selling billing, pricing or financial software.

 

About the Team

Our website is often the first real conversation a buyer has with Zuora, and increasingly it is read by AI engines before it is read by people. It needs to be fast, clear, trustworthy and built to convert. You will work across Campaigns, Design, Development, Analytics, Product Marketing and Sales, collaborating with each to earn trust with senior stakeholders.

This is a position based in Costa Rica.

Benefits

Zuora offers a comprehensive total rewards package designed to support ZEOs’ wellbeing, growth, and flexibility. While specific offerings may vary by country, we typically provide:

• Competitive compensation, variable bonus and performance-based reward opportunities, and retirement programs
• Medical, dental, and vision insurance
• Generous, flexible time off, plus paid holidays, wellness days, and a company-wide year-end break
• Paid parental leave (including fully paid leave for eligible ZEOs, subject to local policy)
• Learning & development stipend to support ongoing growth
• Opportunities to volunteer and give back, including charitable donation matching where available
• Mental wellbeing resources and support

*Benefits may vary by location; details will be shared during the interview process

#ZEOLife at Zuora

ZEOs (our employees) are empowered to take ownership, challenge the status quo, and make a real impact. We:

• Collaborate deeply across teams and regions
• Learn constantly and iterate often
• Build an inclusive, high-performance culture where people feel inspired, connected, and valued

Our Commitment to an Inclusive Workplace

Think, be and do you.
At Zuora, different perspectives, experiences, and contributions matter — everyone counts.

Zuora is proud to be an Equal Opportunity Employer committed to creating an inclusive environment for all. We do not discriminate on the basis of, and consider individuals seeking employment with Zuora without regard to, race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to [email protected] (or local equivalent, where applicable).