Full-Time

Affiliate Marketing Analyst

Posted on 5/10/2024

Centerfield

Centerfield

1,001-5,000 employees

Provides AI-driven digital marketing solutions

Data & Analytics

Mid

Los Angeles, CA, USA

Required Skills
Python
SQL
Tableau
Marketing
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 2+ years of experience with performance marketing reporting and data analysis (preferably in the affiliate space)
  • Highly motivated, self-starter with a passion for meeting and exceeding objectives
  • Experience with performance marketing KPIs (CPC/PPC/CTR/CPA, etc.) and a thorough understanding of the digital media landscape
  • Strong digital analytics experience (site analytics, media projections, performance results, etc.)
  • Must have strong Tableau data manipulation and visualization skills, as well as experience with 3rd party media and/or affiliate tracking platforms
  • Advanced understanding of Python, SQL, and VBA, with high-level proficiency in MS Excel
  • Strong communication and interpersonal skills
  • Significant comfort level with economic principles and profit modeling
  • Able to work with a high degree of accuracy and incredible attention to detail
  • Highly organized, with an innate ability to prioritize and deliver in a high-pressure environment
Responsibilities
  • Operate as a member of the Home Services team, acting as a subject matter expert, performing regular and ad-hoc analyses as business requirements dictate
  • Collaborate closely with stakeholders across teams to gather requirements and criteria for effective data analysis, reporting, and dashboards
  • Create, enhance, maintain, and automate reports and dashboards that provide actionable insights
  • Synthesize and analyze affiliate performance and campaign-specific data to provide insights to the Home Services team
  • Identify upsell, pivot and optimization opportunities for the Affiliate team by modeling 'what-if' scenarios and analyzing various payment models for profitability
  • Communicate performance readouts to key stakeholders and cross functional teams
  • Have ownership stake in administration of a third party Affiliate tracking and reporting platform
  • Take a proactive role in continuously monitoring affiliate account activity and recommending innovative strategies to boost revenue generation
  • Create and automate reports in Tableau and Excel, utilizing advanced formulas, VLOOKUPs, and pivot tables
  • Create data download processes through Tableau workbooks and SQL databases using tools such as python, SQL, and VBA
  • Create and interpret charts and graphs to identify trends in data and provide insights
  • Provide training and support to users on proper use of reports and dashboards
  • Continuously seek ways to improve data reporting and analytical processes

Centerfield specializes in super-powered customer acquisition, utilizing their proprietary Dugout platform to deliver outcome-based digital marketing solutions and personalized omnichannel experiences for leading brands. Their technology leverages personalized buying experiences, chatbot interactions, and AI-driven learning from customer interactions to improve the overall buying experience.

Company Stage

Seed

Total Funding

$292M

Headquarters

Los Angeles, California

Founded

2011

Growth & Insights
Headcount

6 month growth

2%

1 year growth

16%

2 year growth

57%
INACTIVE