Assistant Brand Manager

Job Description :

We are building talent pools for future roles in our Ireland Marketing Team. Once you apply we will screen your application and if deemed suitable, we will be in touch in a few days to schedule some time for us to connect.

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 dynamic and talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were transformational entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with dedicated problem solvers, leaders, and makers from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, perspectives, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

This is a unique opportunity to help lead the charge on some of Ireland’s top drinks brands, such as Guinness, Smirnoff, Rockshore, and Baileys. Supporting the delivery of high-impact and iconic brand plans.

As Assistant Brand Manager, you’ll work closely with the Senior Brand Manager, Brand Manager, Marketing Manager, and Commercial teams across the business to support the development and execution of 360° brand plans. You'll drive campaign delivery, performance analysis, budget management, and cross-functional alignment across multiple channels.

This is a high-growth role built for a results-driven marketer who thrives in fast-paced, consumer-obsessed environments and who is ready to blend creative thinking with sharp business acumen.

About you

• 1-3 years of relevant brand marketing experience
• Existing capability to build genuine relationships built on mutual trust & respect
• Passionate about Brands and Marketing
• Demonstrated brilliant execution, with an achievement of high standards
• Deep personal accountability for great performance

What does a day in the life look like?

Leading:

• Projects which require brilliant adaptation and execution of existing proven Irish & Global growth drivers

Supporting:

• The Brand Expert and Subject Matter Expert teams on Winning in Execution projects by delivering brilliant execution of plans, engaging and orchestrating cross functional and cross-agency teams to ensure project objectives are met on time and on-budget

Ensuring all projects meet the Diageo Ireland expectations:

• Our projects deliver business outcomes in terms of brand equity, recruitment, share gains or margin enhancement.
• Making our brands the most talked about and resonant in culture
• Local relevance. Ensuring Irish consumers are at the centre of all of our plans, challenging and adapting global drivers to deliver.
• Creative Flair. We create work that stops consumers and is recognised globally
• No project is over until we have learned from it and shared the findings
• Leads cross-agency teams to deliver brilliant execution that consistently beats the competition and wins share

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”.

This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Worker Type :

Regular

Primary Location:

St James Gate

Additional Locations :

Job Posting Start Date :

2025-09-10