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Hello Fresh

Meal-kit delivery service with subscriptions

Senior Group Marketing Controller

Corporate Finance & FP&AConfirmed live in the last 24 hours
Full-timeBerlin, GermanyNo salary listed

About the Job

Requirements

  • Several years of experience in financial controlling, financial planning and analysis, or a similar finance business-partnering role, ideally with exposure to marketing or performance-marketing cost structures.
  • Strong Excel and Google Sheets skills, and comfort working with large datasets and business intelligence or reporting tools.
  • Ability to explain financial variances clearly to non-finance stakeholders.
  • Experience running or supporting a month-end close process.
  • Comfort operating across multiple markets and currencies in a fast-paced, matrixed organisation.
  • Curiosity about how artificial intelligence and automation can modernise financial reporting.

Responsibilities

  • Own the month-end close process for marketing cost lines across all markets.
  • Review and validate marketing accruals submitted by local finance teams.
  • Identify and resolve booking errors, misclassifications, or missing accruals.
  • Maintain clean actuals in the income statement for all marketing line items.
  • Work with SE Finance Controlling to improve and create transparency to the markets on marketing intercompany charges.
  • Consolidate and challenge market-level marketing budgets during planning cycles.
  • Lead marketing guidance creation for business plan cycles.
  • Maintain the Group marketing budget with actuals versus budget versus forecast.
  • Flag material variances early and escalate to marketing stakeholders.
  • Work with Technology and local markets to improve and automate the input quality of weekly reporting.
  • Produce monthly marketing performance reports covering spend versus budget, phasing, and key variance drivers, leveraging artificial intelligence and Databricks dashboards.
  • Support the CFO and board reporting pack with accurate marketing cost commentary.
  • Build and maintain performance reports for Global Marketing teams.
  • Act as the day-to-day finance contact for the Global Marketing teams.
  • Manage direct and indirect spend for the Marketing team.
  • Document and improve the end-to-end marketing close process.
  • Ensure consistent cost treatment across markets, including working versus non-working spend, agency fees, and media.
  • Identify gaps in how marketing costs are captured and propose fixes.
  • Manage marketing spend between markets by reviewing return on investment, AOR, and agreed-upon KPI performance.
  • Centralise and automate marketing controlling at month-end.

About the Company

Hello Fresh

Meal-kit delivery service with subscriptions

HelloFresh provides meal kits that deliver fresh, pre-portioned ingredients and chef-curated recipes to customers’ doors through a subscription service. Customers choose from a weekly menu of meals and dietary options (vegetarian, low-calorie, family-friendly), select their delivery day, and receive ingredients and step-by-step instructions to cook at home. The service eliminates meal planning and grocery shopping and can be flexibly managed—subscribers can skip weeks or cancel anytime. The company differentiates itself with a broad, customizable menu, focus on fresh produce and sustainable sourcing, and convenience for busy households. Its goal is to make home cooking easy, healthy, and accessible while providing flexible, affordable meal options.

Company size
10,001+
Company stage
IPO
Headquarters
Berlin, Germany
Founded
2011

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